Optimization In SEO optimization, the masters are all how to update the article

If you know what you know, you will be original, and if you don't know how to do it, you will be pseudo-original.

First of all, you must recognize your own level, except for a small number of experienced masters who will be original by themselves, many masters are pseudo-original articles, after all, no one has so much time to code words every day.

Be sure to make the article generate added value for search engines to like it. The added value is based on comparison, that is, I do better than you, that is, on the basis of the original improvement, can be for search engines, can also be for users, can also be from the perspective of marketing.

Many times, the content of the article is copied, so the copied should be improved on the basis of the original, this value means that others are the type of text and can be **; Others are a **, which can be multiple; Someone else is**, you can add**; If someone else adds**, you can add**Commentary; If someone else provides a plan, you provide a plan** and so on.

The contents that do not need to be updated all the time are: company news (users will not be interested in the company's news until the user knows about the company), industry news (users are more willing to go to the more entrepreneurial ** to view industry news), contact us and company address (these hardware information does not need to be updated).

Content that needs to be updated for a long time: customer stories (customer testimonials) must be updated all the time to conform to the herd effect; Buying Guides; installation instructions; Frequently Asked Questions (FAQs). In short, again, when your ** content meets the needs of users, your content will be included and rank high.

2. There are no internal links in the article.

3. The direction of the article update point is inaccurate.

Many people have updated the article, but they are all blindly smiling and updating, without considering the search needs of clickers. Many smart companies have given up the traditional idea of offline sales and realized the transformation of thinking about promotion. Show the product to the customer through a simple presentation, let the customer see directly what they want to see, just come up with the product content, the product is the key point, then we have to think about what the user cares about?

parameters, ** and quality, etc.

4. Regular updates.

First of all, through the **log, it is the time to find out when the search engine spider often crawls**, find out the most common time period, and then publish it during that time period, and at the same time avoid the content being plagiarized by peers with high weight, it is recommended to update it at night.

1. How to write content that doesn't need to be updated all the time:

Company news (users will not be interested in company news until they know about the company).

Industry news (users are more willing to go to the more industry-oriented ** to view industry news).

2. How to write content that needs to be updated for a long time:

It must always be updated to conform to the herd effect.

When your content meets the needs of users, your content will be included and ranked highly.

Now you know how to write and how to post articles, and you also need to know that the book is how to write the title of the article, your article is included, but if you can have a good title, then it will attract more clicks, which will promote the ranking higher, so what should we do?

There are two main ways to set the title:

1. The first is to collect long-tail keywords, you can go to the index, related search bar, know Q&A, and so on to collect long-tail keywords. One thing to note is that once we've collected keywords, we're going to sort them out and remove the long-tail words that are obviously irrelevant.

2. There will be many similar long-tail words in the filtered words, so you should sort out similar keywords together, and then choose one of them as the title of the article. This word must contain other keywords, and the search volume is larger, so if this word is ranked, searching for other similar keywords will also find yours**.

With this method, you can lay out a large number of long-tail words in the site, which is suitable for the practice of batch long-tail word rankings, and a large number of such long-tail word rankings can give ** a very good traffic and users with a magic macro.

The way to combine key Zen words is to use the combination of keywords that everyone is more interested in as the title of the article, and the advantage of this method is that it can catch the user's eyeballs. Such an article title layout will also attract more users to click on the site.

Here's how to combine it:

2. The keywords searched out mean that the article contains these keywords, and users will pay more attention to it, except for the title party. Then the next time you write an article, you should set the article title and content around these keywords.

Organizing high-quality articles according to long-tail keywords is something that seoers do every day, but doing so can only ensure that a certain column or page is updated.

1. Ensure that there is a random article section in each page of the whole site.

Ensuring that each page has a random article section is the most direct and effective way to solve the dilemma, so that when you update the article under a certain column, the whole site will also be updated. In this way, it can solve the problem of the whole site update and achieve the purpose of efficient update.

Consider adding a comment at the bottom of each post, which has the advantage that the page will be updated when users comment below. If there are not many users in the early stage, you can also use self-questioning and self-answering to do so, which can also increase the visitor's trust in itself.

1. Content originality.

If the content published on your own ** is very similar to the content published on the high-authority platform, the same data already exists in the search engine, so that the search engine will not crawl and retrieve. Therefore, it is necessary to achieve original or pseudo-originality, and further optimize and process the collected content.

Second, ** description attributes are indispensable.

** Processing and typography have a big impact on loading speed. In many enterprises, most of the content updates are produced and celebrated, and only some products are put on the products, without any location description, but the search engine cannot identify it at all, which is also a trouble for the inclusion work. If the volume is too large, it will also affect the loading speed, and the update of the article must have a text description, and the updated article should adhere to a principle of "text first** supplemented".

3. Add internal links.

Adding internal links can be macro so that each inner page can pass the weight to each other, and at the same time increase the user experience and promote inclusion.

Fourth, the content update should be focused.

Many people update the content of the article, and blindly update it without combining the data, and the content written is detached from the user's fundamental search needs. The ultimate purpose of optimization is to let users see, then the product is a focus, and it is necessary to think about what content users care about, and then determine the best content and update it.

Matching keywords in the article is also an important part of the optimization work, most people know the importance of laying out keywords, and then the first and last paragraphs of the keywords are reasonable, and the keywords can also appear reasonably in the alt attribute, which can make it easier for search engines to identify the core keywords of the article, so as to give a certain keyword ranking.

Sixth, regular updates.

Many people want to publish all the articles at one time, and then throw it away, so that it is difficult to develop the effect of regular crawling and inclusion of search engine spiders without regular updates, and regular updates are also particular, first through the **log analysis of the search engine spider often comes**crawling time period, find out the most frequent time period, and then publish it in that time period, but also to avoid **content being plagiarized by high-authority peers, it is recommended to update the evening time period.