How to write an advertorial How to use advertorial marketing

Advertorials are actually very simple, and it is not difficult to promote.

There are still a lot of such companies, when I used to work in the company, this kind of advertorial publishing is generally outsourced, and it turned out that I was looking for Snow Media to do it, which is lower than the other levels of companies I found. And they are more professional in this field, and their technology is also solid, and they can be released in many **portals and places**, with good results and fast speed. Anyway, they did it all the time in those years, and now I don't know.

The writing methods of writing advertorials for marketing are: storytelling, interviewing, problem-solving, enumeration, and promotion of famous people.

1. Storytelling.

Stories are one of the best ways to engage people. Incorporating a product or service into it through vivid and interesting language and scene descriptions can make the article more relatable and readable. While telling a story, it can also give the audience a deeper understanding of the importance of the product or service.

2. Interview method.

The interview method is to interview an expert or industry leader to introduce and promote the product or service. Having professionals testify about a product or service through an interview can build more trust and credibility for the brand.

3. Problem solving.

By finding the corresponding problems and providing valuable information and solutions, we can use Soft Keza to solve the problems that readers really need to solve. By targeting readers' pain points, readers can have a sense of identity and favorability towards the brand, thereby increasing their willingness to buy.

4. Enumeration method.

Introduce the problems or advantages that the product or service can solve by listing them, so that readers can understand the advantages and characteristics of the brand. A series of quick, clear points enumerating the features and benefits of a product or service can capture the reader's attention and increase brand awareness.

5. Famous person promotion method.

If you have the opportunity to ask Fan Sun Xi to be recommended by famous people, it can add more prestige and credibility to the brand. With the fame and influence of famous people, promoting a brand can make it more competitive in the market.

Advertorial marketing is to implant brand information in the form of advertorials, so that users can unconsciously accept brand advertisements in the process of reading articles, so as to achieve the role of publicity and promotion. If you want to write a good advertorial, Tengxuan Technology Media believes that you must do the following:

1. The straightforwardness of the language refers to the straightforwardness of the words of your article, don't pursue the ornate rhetoric, let the reader know what you want to express just by reading your words once, don't let the reader figure out what you mean, and make it clear that your article is used for propaganda, not for literary creation.

2. Creativity is quiet, which means that your article is different, gives people a fresh feeling, and makes readers have a strong curiosity.

3. Value refers to the help that your article can bring to readers.

4. Close to life, that is, your content should be close to the reading psychology of the public, some trivial things in life seem to be bland, but if you can turn decay into magic, there will be unexpected effects.

5. To grasp the hot news is to connect the theme of your article and the recent hot news in society.

6. Find an entry point for your article, think clearly about what your purpose is to write this article, and from what angle to cut in, so as to determine the center of the article.

In addition to the above six points, having a shiny and novel title is equivalent to a third of the success of your software. If your title is too bad to arouse the interest of others, it will be difficult for others to click on your article, even if your content is very rich, it is difficult for others to know. If your writing is not good, then try to become a "headline party"!

When we say "headline party", we mean that the headline is good and there are many articles. After that, try to avoid the relationship between the author of the advertorial and the person, company, and product that the advertorial wants to promote.

If the title of the advertorial is a flower on a fruit tree, giving people hope, then the fruit after the flower is what people really want, and the content of the advertorial is the fruit of the flower on the fruit tree. Therefore, the content of the advertorial is the key to your promotion, and only with wonderful content will readers have a reason to continue reading.

A liquid banquet and advertorial marketing refer to the text mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a factual way, and quickly realizes product sales with a strong targeted psychological attack.

2. How to write a good advertorial.

1. To choose the entry point, that is, how to perfectly embed the products, services or brands and other information that needs to be promoted into the content of the article.

2. Design the structure of the article, grasp the overall direction, control the trend of the article, and choose a strong headline.

3. Improve the overall text, enrich the content according to the framework, and polish the specific content.

4. Repeated communication and improvement.

Of course, if you need a better advertorial, then you can find a public relations company or a reporter to write it, and there are many individuals on the Internet who provide professional advertorial writing services.

1. The title is accurate and attractive. Only an attractive title can make people interested in reading. Professionally speaking, the three elements of accuracy, impact, and usefulness must be possessed!

Who is the content of the advertorial written for, why should you read it, and what help can it bring? 2. The logic of the article is clear. We know that any advertorial marketing has a strong purpose, which is to make readers accept something or recognize a certain point of view, and bring readers into the logic of the creator's own writing.

Therefore, the content of the article needs to be clear and distinct. Clearly know what content and how much content to put in that paragraph, clearly know the point of view that should be expressed in each paragraph, and what the connection between paragraphs is. 3. The text should be fluent.

Advertorials are articles. A good article, without exception, the text is like flowing water in one go. Just think about the core you want to write about, and then keep writing.

Of course, there is no other way to do this than to practice writing constantly. 4. The point of view of the article should be clear. Yiren Network believes that the content of advertorial marketing must tell a good point of view, which must be closely related to the title.

The title has already set the point to be told, and try not to write anything that has nothing to do with the title. 5. The content should be valuable. The value of the content itself determines the effect of your advertorial marketing.

Good content should be useful or interesting to the reader. If your content looks like that kind of advertorial, this kind of actually not to mention increasing trust will only be counterproductive.

How to write advertorial marketing?

1. The title of the soft copy.

Those who do advertorial marketing should know that if you want to attract the attention of the majority of users, a novel title is essential, and whether the article is attractive also depends on the title, if the content of the title is too ordinary, even if the content is rich, it cannot get a super high amount of reading, so the naming of the title is very important.

2. Edit the content of the advertorial.

The content writing of the advertorial is the core of the whole marketing, if the title is the key to determining whether the user is willing to click to view, then the content is the key to determining whether the user is willing to convert after reading, so we need to introduce the marketing point when writing the content, including the company's culture, products, official **, brand, etc., and in the process of writing the advertorial, we must pay attention to clear and organized, and also figure out the core key points of the content, as well as the direction and viewpoint.

3. Article layout.

Many self-conscious in the development of soft text marketing have ignored the importance of article layout, orderly soft text layout can give people a clear feeling, and can allow users to read to save time and effort, if the layout is not clear to cause readers to be confused, confused thinking, naturally there is no way to achieve the purpose of conversion. Therefore, in order to be able to send to the purpose of advertorial marketing, we must not abandon the article layout, and the basic typesetting format is indispensable.

4. Thinking of advertorial writing.

Clear soft text thinking is very helpful for marketing to a certain extent, on the one hand, it can lead consumers to understand the products they need to market, and on the other hand, it can inadvertently inform everyone of the selling points of marketing, so that everyone can voluntarily buy, the so-called level of the advertorial article depends on the thinking of the writer of the advertorial, and it also determines the positioning level of the article, in the final analysis, the marketing idea of the advertorial is the author's way of thinking, and it is a summary of the author's knowledge and logic. Recommended reading: How should advertorial promotion be carried out through different channels?

5. Select the appropriate release.

When the content of the advertorial is written, you need to find a suitable platform to publish, whether you choose a traditional platform such as newspapers and magazines, or choose a new media platform such as Weibo WeChat, Toutiao, a little information, Sohu, etc., everyone needs to decide according to their own advertorial content, and we should determine the platform to be published in advance.