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One. Define and understand requirements. There are several types of financial needs at present:
1. Security, which is relatively complex, requires the most basic skills. Security requirements are first of all to understand the entire system, it can be said that the vast majority of security, in the current needs of the general product manager, that is very safe, can be put into the larger system, put into other system calls in the industry, and even put in UnionPay and other outside the industry calls, countless security rules are actually full of holes.
2. Ordinary needs. Understand why the customer wants it, then how to do it, and finally how to get the benefit from it. If the order is reversed, there is a high probability of becoming a tragedy.
3. Innovative needs, as far as I can see, this is the most difficult. The demand for innovation requires you to first understand the rules of banking supervision, and innovation is to live on the bottom line of the rules.
4. Superior needs or VIP needs. The key to this is to understand the essential reason why the VIPs are making this demand, especially to restore the scene and understand the scene.
5. The demand of the same industry, it is funny to say, and there are many needs in the banking industry because others have done it, so they have to follow it. This kind of demand, you have to understand why other peers do it, the real starting point, and your own bank to do it, and its focus is on the first. After understanding this, you can't be taken into the ditch, and you must avoid the situation where you see others falling into the ditch with your eyes, but you have to listen to the leader and jump into it.
Second, after figuring out the needs, it is also difficult to coordinate resources. Development resources, testing resources, online resources, and post-maintenance resources.
3. Operations. I've always envied those godox-level product managers who can make product operations prosperous, who can get resources, can put resources into the bones, and can meet KPIs at a small cost (very vulgar, right?). But this is the pressure of assessment!
Directly linked to bonuses), what's even more awesome is that it can not only meet KPIs, but also really make the product shine in the market.
Yihezhai Technology, Internet Finance, and innovative mobile Internet enterprise.
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The most important thing is to ensure the safety of users.
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Internet financial product managers also belong to the knowledge system of product managers, product managers must have the ability to learn quickly regardless of the field, that is, to understand finance, but the knowledge system of product managers is the same, if you do not understand demand analysis, will not evaluate and control the demand, at least brd mrd prd is also the basic skills of the product, but also understand the user experience, user experience 5 elements. In fact, no matter which field the product manager goes to, the knowledge system of the product is the same, the only difference is the knowledge in the field, which requires the ability to learn quickly.
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In the face of this problem, we can see how some recruitment posts are written, according to the posts, we can see the requirements of Internet financial products for product managers, the following is the recruitment post of an Internet company recruiting financial product managers:
Job Description: Job Responsibilities:
Responsible for the design and planning of financial products such as Internet wealth management.
Cooperate with various departments to promote the implementation and implementation of product planning.
Complete the design and demand analysis of the products in charge.
Promote the implementation of the project and the optimization and improvement of the product after it is launched.
Have a certain research on the trading user system, and have your own opinions on the key points;
Experience in the mature design of transaction systems for e-commerce products, financial products or payment products;
Familiar with financial investment products such as **, **, bonds, etc.
As above, we can see that the students who want to recruit Internet financial products are mainly to have a financial background, preferably a veteran driver who has been engaged in the financial industry, is familiar with the financial system, and has experience in using financial investment products, which is the most fundamental requirement, followed by the requirements for the product manager itself, which requires you to have a certain degree of department personnel coordination ability, can promote the project, complete the product design work and demand analysis work, and design and plan the product.
To sum up, the requirements for product managers in Internet financial products are more requirements for financial background, and the requirements for product managers' abilities are lower, so if you want to find such a job, then strengthen your financial background!
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Technically:You have to understand a little bit of everything.,For example, jva php html and so on can be not fine.,But it's better to be broad.。
Operationally: Planning, copywriting, and promotion should be known, because this is a productIt is an important part of whether it can grow vigorously and perfectly.
development: You don't understand**,However, it is necessary to understand the prevailing trends in development technology at home and abroad, as well as the commonly developed software.
on the market: It is best to have resources, and discuss with the person in charge of the market if you don't have the resources.
That's what you have to do as a product manager. If you talk about pure professionalism, every company and every product is differentBut thinking must be understood, i.e.:
Know the benefits of the product you're operating(it may be one or a combination of several aspects);
2. Find out how to combine the functions of your operating productsin order to form your own differentiated competitive advantage.
3. Who are your users?What kind of service are you prepared to provide to them
4. Where are your users?How do you get them to believe and trust you;(It's so fragmented now).
5. How to get your users to pay for youWhat is your profit model
If youI want to be a little more demanding of myselfThere are a few things you can consider.
Understand management,Do your own things well, but also coordinate everyone to do good things together, and unify ideas and goals.
There is a plan, make a work plan (procurement, sales, after-sales) to be able to complete the task according to the plan, andControl process
Be creative, pioneering work, the east is not bright, the west is bright, and the work is carried out under the overall framework.
4. Take a team. Coordinate resources from all parties and lead the team to complete tasks.
Have the courage to snatch and control the characteristic high-quality resources.
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The Internet is indispensable in today's life, and with it comes a variety of Internet products, so to be responsible for selling these products, you need an Internet product manager, I think you need knowledge of Internet applications, and a strategy for product sales.
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Internet product managers participate in the entire life cycle of the product and are responsible for the profit of the product. In other words, it's about the product, no matter how big or small, the product manager has to be involved and understood. By life cycle stage, the day-to-day work of an Internet product manager includes:
1. Product definition: market research, user research, competition analysis, profit analysis, product definition documents, product demand documents;
2. Product design: function list, user use cases, business processes, interface prototypes, interaction design;
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It's like I'm asking my own questions, it's exactly the same as my experience, and I used to move to Internet finance.
1) Pay attention to the topic of "Internet Finance" in Zhihu. Your hashtags only say "product manager" and "finance".
Answer, answer, there is an idea.
2) I don't know which one you are in, so take a closer look at the top 2 companies that have experienced the most harm in the industry.
All of this information is available.
Because reading books is too slow, books will start from theory 100 years ago, and you are in a hurry to use them in your work.
You don't have to be a financial expert, they don't hire you to be a CFO, you just need to understand Internet finance.
If you're still a PM, just focus on the product.
Finance, etc., each company has experts to give direction advice, and regular company-wide training.
5) Write a financial blog or column, which is updated daily.
6) Well, start trying Yu'e Bao and the like, small financial products.
NetEase Open Class has finance-related courses.
7) Most importantly, stay interested. There are multiple ways and perspectives to explain a question, pick the one you like and stick to it.
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