Why do many books have waist seals nowadays?

The waist cover of the book. Everyone is familiar with it, that is, when buying a book, in addition to the cover of the book, what is the function of the waist seal? What is the impact on readers and businesses? Below I have summarized some views and experiences to share with you.

The earliest cover is said to have been made by a German bookbinder and woodcarver, and a 1482 book entitled "Health Care" was used in the size and size of the book he designed.

The same cover that completely encloses the cover. It was invented by Westerners, but it is not used very much, and it is occasionally used in hardcovers, and there is no such thing as a waist seal in paperbacks.

In fact, most of the publishers who welcome waist covers believe in the supremacy of marketing. Because the title of a book can carry limited information, merchants are eager to pile all the selling points that attract readers on the cover. The waist cover can carry the text without affecting the design of the cover, so the waist cover is the favorite of this type of publisher.

The little prince with a waist seal.

Liang Wendao talked about the past and present life of the waist seal in "8 Minutes to Open the Book".

It is believed that the transmission route of the waist seal is Japan-Taiwan-mainland, first in the 80s of the last century, the publishing industry bubbled in Japan, the waist seal was used indiscriminately, then Taiwan, and then the mainland, whether it is a hardcover or a paperback, "almost every book has to be pinned with a waist cover to be listed."

In the real publishing industry, I found that the use of waist seals is more frequent, and most of the better ones are private publishing companies, and most of the publishing categories are concentrated in literature, art, business, and inspirational books. Among these waist seals, there are many planned waist seals that play a great marketing value.

Putting award information and celebrity recommendations on the waist seal should be the most common promotional information for waist seals. However, this routine was barely effective a few years ago, and it is no longer of much value when used independently, but it can still be considered as part of the information on the waist seal.

The use of digital language - extremely difficult

The advent of digital language may give readers a greater understanding of the content of a book, or make readers more convinced of the best-selling nature of a book. As shown in the figure below"One Man's Pilgrimage"., "1 person, 87 days, 627 miles, these three groups of words" are used. And for the reader's "The Fall of the Giant".

Sell 1 book every 3 seconds, and read it in an average of 3 overnights", isn't it better than saying that you are a super bestseller?

In short, the waist cover of a book is an eye-catching billboard, especially for newly published books, a good waist cover makes people have a desire to know more about it, and then decide whether the book is worth reading. Therefore, when making waist seals, merchants must fit the reader's mentality, rather than blindly making them gorgeous, so that the final ownership of the waist seal is the trash can.

Today, if we walk around the bookstore aimlessly and pick up a book, the waist cover has become an indispensable part of the book.

Many of the books I buy now have waist seals, in fact, I don't like it very much, it affects the reading, if you wait to read it and then clip it is very troublesome, but you don't want to throw it away, after all, it is part of the book, how do you deal with it?

The book waist cover is also called the book waist, located in the middle of the book, and another text introduction similar to the belt, which is generally about 5 cm wide, and the waist seal not only playsdecorative roleIn addition to increasing the visual effect of the book, in addition, the waist cover often contains a lot of information, which should not be underestimated to promote the sales of books.

Wang Yuefang, the planner of China City Publishing House, believes that the wide variety of waist seals used in the current book binding design is a positive phenomenon in the book market.

Before the waist cover swept the Asian book market, the book cover published on the mainlandMost of them are plain and concise, usually the title, the author (and translator), and the publisher

Because books are one of a kindLow-sales productsBefore the publisher's brand is established, the profit generated by each book (one project) is not enough to support it to advertise in other channels. So it can only be advertised on the waist cover of the book. Maybe it's backed by data, and maybe no one has come up with a better way to achieve the effect of the waist band, so it's been continued.

But now it seems that the waist seal has become the most disgusting thing for all book lovers. In a bookstore, consumers may have to decide whether to buy a book without being able to open it. The waist seal is actually supposed to provide consumers with more information about the content of the book

But alas, the waist band has been covered by marketing slogans. Of the 3 sentences, only 1 may be related to the content of the book. If the waist seal is well done, it can be part of the cover, which can be very beautiful and innovative.

But most of the booksellers want to use the waist cover for publicity, and I don't care about the product.

If you're a book buyer, congratulations, it won't be long before you find yourself a "collector of waist covers". And if you are indifferent to those colorful waist covers, or even a little bored, then you have to repeat the action of "peeling off-throwing away" almost every time you buy a book.

There is a "Hate Waist Seal" group on Douban, which is dedicated to book friends to complain. The messages on the group reflected the common aspirations of book lovers, and some netizens said, "The first thing I did after getting the book was to throw the waist seal into the trash." Some people also questioned, "Why does a good book have to be wrapped in a waist cover?"

The reason why > book waist covers are so proliferating is due to the fierce competition in the publishing market.

If the cover of a book doesn't quickly arouse the reader's interest, then 90% of readers will immediately take their eyes off the book. From this point of view, in the fierce competition in the book market, the waist seal is not only an additional decoration, but also bears the utility of copywriting, becoming a cost-effective means of publicity.

A well-made waist cover with proper content can indeed make people's eyes stay for a few more seconds and enhance their desire to buy With the hustle and bustle of the book market, the words on the waist cover are becoming more and more exaggerated, full of routines, making people look at flowers in a fog, confused and confused. It is common to borrow famous books for marketing, you don't see it, Mo Yan, Liang Wendao, Zhou Guoping and other famous artists are frequently "sealed by the waist"; You don't see, "the contemporary "Catcher in the Rye", "China's "Norwegian Wood", and "The Lord of the Rings" in the East" are even more difficult to distinguish between authenticity and falsehood. In addition, it is not uncommon for some rankings with titles that seem to be "tall" on the waist cover, especially translated books, "topped the foreign rankings", and the gold content of these rankings, and even whether they are real is doubtful.

I think that the waist cover is supposed to serve the needs of readers to choose books, and it can do a good job, but it tends to be exaggerated due to the bad competition in the publishing market.

The waist seal of the book is becoming more and more familiar to everyone, and there will be a waist seal in many books. The first is to highlight the characteristics and personal matters of the whole book, and some important points will be marked on it, and finally for the sake of aesthetics.

Nowadays, many books choose waist seals not only because of the current design needs, but also because of the current aesthetic trend.

This waist cover is the most essential introduction to the book, as well as the introduction of some other related books of the author, which can not only highlight the high-end design of the book, but also achieve the role of a simple introduction.

The book cover and waist cover were kept. In short, when you read a book, you will take off the cover and waist seal, but after reading it, you will put it back together. First of all, the initial starting point of the jacket and waist seal is to protect the book and increase the selling point, and some of the waist seals are also more delicate, and they also have a certain ornamental nature.

Secondly, the seal and waist seal can also be used for secondary use, such as making bookmarks, handbooks, etc. So in general, it's still kept.

Introduction:

Shushu is a Chinese character, pinyin: shū, which is the main tool used by human beings to record all achievements, and a book generally refers to a collection of paper bound into a book and printed with words. It is also an important medium for human beings to blend feelings, inherit knowledge and gain experience, which is of great significance to the development and inheritance of human civilization.

It is an important tool for human beings to disseminate and record knowledge.

A device for recording, analyzing, summarizing, organizing, discussing, and interpreting information, with or without illustrations, copied or paperback, with or without illustrations, with or without an introduction, with a preface, an introduction, a table of contents, and an index, for increasing knowledge, deepening understanding, and elevating and educating the human brain, which requires the presence and use of visual or tactile sensory forms.

In addition to increasing the visual effect of the book, the waist seal often contains a lot of information, which can promote the sales of the book. Generally speaking, the waist seal also has the following functions:

The waist seal is a form of business card for the book, which can increase the appearance of the book; The waist seal can set off the temperament of the book and make the whole book look more classy; The waist seal is the only position on the book suitable for advertising, adding a waist seal will not increase the cost, and it is convenient for advertising and promotion, and does not affect the quality; The waist seal of the book can protect the book and make it easy to transfer and carry.

The waist seal is a form of book envelope, which is a piece of paper wrapped in the middle of the book cover, which belongs to the external decoration. Waist seals are generally made of paper with strong fastness. Wrapped around the waist of the book cover, its width is generally equivalent to one-third of the height of the book, but it can also be larger; The length must be such that not only can the cover, the spine and the bottom cover cover be wrapped, but also have an opening on each side.

The waist cover can be printed with promotional and promotional texts related to the book. The main function of the waist seal is to decorate the cover or supplement the insufficient performance of the cover. Generally, it is mostly used for hardcover books.

As an accessory to the book, the waist seal is a part of the art design of the book binding, which can introduce the content of the book in a concise, delicate and flexible way to facilitate readers to buy the book.

I have to say that the waist seal of the book, if it is well designed, is actually very potential.

The waist cover, a belt in the middle of the shell of the book, on the waist cover, sometimes we can see some other authors' recommendations for the book, or some of the author's own resumes or some stories of the book's publication. What exactly is the function of the waist seal?

First, let the reader see the book at a glance. A good waist cover and the book are perfectly integrated, and the harmonious color scheme makes the reader see it at a glance and generate interest in reading. The reader saw a condensed recommendation on the waist cover, and he decided to open the book to further confirm whether to buy it.

Therefore, the waist seal can determine the conversion rate of the book.

Second, advertise. You read that right, the waist seal can indeed be advertised, so how can it be advertised quietly? We can see that the more books that belong to the category of bestsellers and popular books now, the more brilliant and dazzling her waist cover is designed, and what is written on it is not the core content of the book, but the testimonials written by some famous authors, famous writers, and he will write why I recommend this book.

This invisibly advertises both these writers and the author of this book.

I don't know if Qi Ludao has a careful friend who found that some well-designed waist seals are actually not chicken ribs, you don't have to throw it away, on the contrary, you can cut out some interesting character portraits and designed sentences on it, and use some appropriate gadgets, such as a punch pen to change the manuscript to create a beautiful bookmark, sandwiched in the pages, to accompany your reading. Of course, when you encounter a particularly beautifully designed waist cover, you can directly use it as a bookmark. Therefore, the waist seal is a market with unlimited potential.

The function of the waist seal of the book is to facilitate the reader's purchase.

Waist seals have become fashionable since they were introduced from Japan in the 90s of the last century. The book waist cover, also known as the book waist, as the name suggests, is when a new book is baked, a belt paper is sealed on the cover of the book. It is not difficult for careful readers to find that at first, the waist seal was used, and it was still shy to answer.

As an accessory, that is, to summarize some of the contents of the book, as a synopsis printed on a small belt for the convenience of the reader. The waist seal is not a big evil, and it is not a crime for everyone to "discuss it together" or "celebrate the year together".

From the publisher's point of view, the waist cover is also a marketing method, a quasi-"advertising" form, and a figurative way of saying it is a stepping stone, the purpose of which is nothing more than to knock on the door of the book market. Over the years, the waist seal has been able to flourish and become more and more intense, which also shows that it is still effective for sailers to promote their products.

Controversy over the waist seal:

Some readers hate the waist cover, and the first thing they do after buying the book must be to tear off the waist cover mercilessly and throw it into the trash. I even saw a disgusting waist seal and gave up the desire to buy books. Some readers think that the waist cover is not environmentally friendly, and they feel that it is very wasteful, and they generally do not buy books because of the waist cover.

But some readers think that some waist seals are very beautiful in design, and they can be used as bookmarks, which is very good. Some netizens even established a "Hate Waist Seal" group, which quickly triggered a response from thousands of people. The main criticism in this group is that some of the waist cover text does not match the actual situation of the pure advertising waist cover.

Some netizens said, "The waist seal is a bunch of celebrities saying a bunch of inexplicable things."