What is the main job of Ant Rental s operation?

Hello, don't say that ** operation is promotion, product planning, user experience design, these things are far more cumbersome than these things that can be listed, I don't say that he is complicated, because the details are not difficult, and there are too many points to pay attention to, so that many points have been defective, resulting in losses in the process of operation. 4. To do a good job in operation, you must be familiar with the industry, familiar with the characteristics and profit model of a certain type of **, otherwise there will never be a good ending, and it is also recommended to go deep into a certain industry station according to your own personal preferences and experience, etc., or a certain type of ** to study and accumulate, proficient in some ** operation mode, you can better grasp the key points of these ** operations. 5. To do the best operation needs to have a high comprehensive ability, a wide range of knowledge, but also to have a strong teamwork and ability to work under pressure, if you do not have some basic qualities, do not engage in operation, you can do some small stations, optimize to earn advertising costs, at least not very tired, feeding yourself is not a problem.

62009**Operation、**Planning、Internet product design、User experience These will be more in-depth in the daily operation and management,Now is a **flood era,Why let users come to you**,Let users like you**,Let users often use you**,Not as complex and simple as you think,Users are always simpler than you think,Also more stupid than you,Of course, the demand is always the first,Secondly, it depends on your ability to operate。 7

If there is a 2009 ** operation rookie show, I must go to the show, not to show how much ability and technology I have, but to show my obsession and focus on ** operation, which is also the case, so that I have today's understanding of ** operation. Beijing **** Hospital 9

This year's employment form is very bad, if you are still a student, it is recommended that you can move closer to the operation-related positions, for example, the network of ** has a great demand for ** operation talents, in the process of my practice, some large and medium-sized enterprises that attach importance to the network market now need their own team to operate**, but they are struggling to find the right person. 10

I don't have much requirements for myself this year, I just hope to continue to complete my ideals, insist on becoming an expert or professional in a certain aspect of operation, and do not abandon or give up!

Bao Ma has nothing to do at home, is there a good product good I t1009100

Online shopping has been liked by the public, and e-commerce is also developing day by day. E-commerce operation is mainly responsible for the overall operation and marketing plan of the store.

1. Content operation: Whether it is writing advertorials for promotion, or writing copywriting to sell products, it is a kind of content operation.

2. User operation: The purpose is to attract new users and ensure retention, and it is necessary to statistically analyze user portraits and growth every day. to assist in promotion and conversion.

3. Activity operation: an effective means to attract new customers, and it is also a way to add value to the brand.

4. Product operation: operation around the core selling point to win customer reputation.

If you think about it carefully, you will find that the relationship between the four is independent of each other and interconnected.

In fact, in recent years, the operation position has developed rapidly, and many categories have been extended, such as community operation, channel operation, etc., but the vast majority of positions are the ones I listed above.

How does the operation work?

What is the purpose of the operation? Of course, it is to promote the product, prompt users to buy the product, and bring the biggest reason for the company! Therefore, the business of operation is carried out around this purpose. In a nutshell, it can be divided into the following 4 actions:

1. Attracting new users: also called promotion or drainage. Let unfamiliar users learn about your home's products.

2. Retention: Try to let these users stay. You can retain it through some quality activities or content.

3. Promotion: Ensure that active users continue to be active, and those with zero activity can also become positive.

4. Conversion: Let the friends in the platform who have not yet paid take the initiative to pay you. This is the most core and essential part of the whole process, and it is also the most difficult part.

How to do a good job in operation is not a simple two sentences that can be said clearly, but also needs time to precipitate, personally practice and review, in order to understand the mystery.

The main work is administrative work, and the management department will involve some management things related to the logistics and administrative work related to store operations. On the other hand, operations management can also refer to the design, operation, evaluation and improvement of the systems that produce and provide the company's main products and services.

Extended Resources:

1. How to do a good job in operation management

1.Facing the market.

It is necessary to accurately position, integrate resources, and find key business objectives. Start-up enterprises are faced with problems such as many goals, scattered resources and too many focus points, and through the kaleidoscope of opportunities, they can locate the key business points after a thousand threads, so as to focus on one place and be able to accurately strike. This is not only a test for start-up founders, but also a key to the success of the business.

2.It's facing the team.

Focus on interests, supplemented by emotions, and build a core business team. The establishment of the start-up core team is a combination of emotionally linked and profit-oriented teams. During the pioneering period, team members come together because of common goals and values, and strive together for common goals, regardless of remuneration.

However, once an enterprise achieves certain results, it will often be separated due to vague responsibilities and rights, uneven distribution of benefits, etc. Therefore, the establishment of a relatively transparent and fair distribution mechanism, supplemented by an open and transparent cultural atmosphere of start-ups, can create a core business team that can truly withstand the test of interests.

3.Face the rules.

Establish goal-oriented and performance-oriented management guidelines. Effective managers should "start with the beginning and the end and prioritize things". Start-ups are always at the forefront of change, and time and cost must be maximized in order to survive and grow.

Therefore, in the management process, we should be "goal-oriented, performance-oriented", and all opportunities to win the market and win profits must be fought for desperately and in every possible way.

Two. Mature operations management must have:

1. Rich marketing knowledge and management experience;

2. Understand the market situation and business operation process of the industry, and have accurate analysis and judgment and strong control ability on the operation of the operation;

3. Familiar with human nature, strong insight and logical thinking ability, with superb leadership skills and communication skills. Of course, each enterprise has its own position setting and definition of responsibilities for operation management and its responsibilities, because the operation management work involves a wide range of responsibilities, and the functions and powers must be equal, otherwise it will not be able to play the greatest work effectiveness, so many enterprises do not set up special operation management positions, but are responsible for the general manager of the enterprise.

Broadly speaking, the work content of operations includes the following parts:

1. Content output, mainly including:

a. The banner, push, and SMS copywriting in the direction of the marketing plan focus on attracting users to click.

b. Shopping guide copywriting in the direction of recommendation, in-depth excavation of the characteristics of goods or services, and improvement of conversion of their content packaging and promotion.

c. The content of the rule description, the gameplay of the activity, the relevant standards and the functional description of the product need to be simple and direct for users to understand.

d. Scene-related advertorials, stories, jokes, topics, shopping scenes, etc. to arouse users' interest and arouse users' needs.

Second, resource control.

Activities and channels are resource bits, resources are limited, there will be competition, and the management of resources needs to establish rules, which involves the division of horizontal industries and category dimensions, and the vertical head and waist of businesses.

3. Data analysis.

Data is an objective criterion for evaluating the effect and an important means to assist scientific and technological decision-making.

4. Communication. As the demand side, you need to communicate with the product, design, and development students to ensure that the demand is not deformed and the actual final effect. The most resourceful side needs to communicate with industry business students to clarify the rules and standards.

Fifth, trivial chores.

said that the operation is trivial, because in addition to arranging the above large pieces of work, you need to silently bow your head to review the goods, do **, edit pages, marketing background human flesh operations, and even purchase and delivery. These are all things to be done in operations.

As for the specific e-commerce operation specialist: the main work of the general e-commerce operation specialist mainly includes the following aspects:

1. Do basic marketing work for e-commerce stores.

As the least thing to do is to understand marketing, there are many companies that ask for operation to see if others can network technology, there are many network technology is very good, but they don't understand marketing, and in the end they still can't do it.

2. Do the daily promotion work of the e-commerce store.

It is to know how to promote for free, don't spend money as soon as you come up, and the boss can't stand it if the product hasn't sold much, there are too many such examples.

3. Do e-commerce activities and operations.

We must know how to gather popularity, hold large-scale activities, and do the biggest thing with the least amount of money.

I would like to first throw out such a conclusion: in the Internet industry, the birth of the function of "operation" is a partial change in the composition of product value in the Internet era. Let's take a look at two examples.

When considering whether to buy a water cup, the main focus of a user is in two aspects: the first is the function, the cup can be used to drink water; The second is the experience, the color of the cup, the style, the touch when holding the cup, and even the chic design of some cups will become the reason for users to buy the cup. In such a product, its function and experience constitute its core value.

Next, let's take a look at an Internet product: Zhihu. Similarly, users will consider its features when considering whether to use Zhihu, such as:

Q&A, focus on others. Users will also pay attention to its experience, such as the aesthetics and smoothness of the design. But if these two points alone are not enough.

First of all, let's sort out the operation process, in fact, the operation process is to introduce customers, maintain customers, and promote consumption.

Then to introduce customers, we need to understand the market and understand the psychology of users, so our usual way is to form a user portrait of our own product through market research, or to capture the user data of authoritative institutions or the same industry for analysis, so as to form an accurate user portrait.

Doing targeted activities based on the user portraits we have formed to attract the group of people we have identified to use our products is the process of drainage.

So if we want to do effective activities, then we need to have a full understanding of our products, in order to make a suitable activity plan for our users in combination with our products, so that users can trust our platform for a longer time, and may attract more users to use our products through them.

When users use our products, we must continue to maintain users, understand how users feel about using products, and improve the deficiencies, so that users can have a better sense of experience, and at the same time, we must continue to launch new activities to make users have a strong interest in products and increase user stickiness.

This is why the operation should understand the various processes of the product, and when the user has a bad experience with the product, the operation can immediately analyze the point of the problem, so as to reduce the damage to the user.

Let users feel the good experience and high-quality service of the product, so as to continuously increase repurchase.

First of all, we all know that the scope of operation is very wide, and the main responsibilities of different positions are different for complexity. Generally speaking, Internet companies have product operation, market operation, market operation, content operation, new operation and other positions, but different companies and different products have different job divisions.

What is the main purpose of operation? There are many main aspects of operation, which aspect of operation do you refer to, the main aspects of operation are different, so the main aspects in it are also different.

The object of operations management is the operation process and operation system. The operation process is a process of input, conversion and output, a labor process or a process of value appreciation, it is the first major object of operation, and the operation must consider how to plan, organize and control such production and operation activities. An operational system is the means by which the above transformation process is realized.

Its composition corresponds to the material conversion process and management process in the transformation process, including a material system and a management system.

The main objectives to be controlled in the operation management of enterprises are quality, cost, time and flexibility, which are the fundamental source of enterprise competitiveness. Therefore, operation management plays an important role in business operation. Especially in the past two or three decades, the scale of production and operation of modern enterprises has been expanding, the technology and knowledge intensity of the products themselves have been continuously improved, the production and service process of products has become increasingly complex, the market demand has become increasingly diversified and changeable, and the competition in the world has become increasingly fierce, and these factors have made the operation and management itself constantly changing.

Especially in the past ten years, with the rapid development of information technology, new powerful means have been added to the operation, and the research of operation science has entered a new stage, making its content richer, the scope more expanded, and the system more complete.