Tell us about the ads that impressed you? Which ads have struck you?

CCTV's "Washing Mother's Feet", the child was played by You Haoran, and it has been many years, but I still can't forget the touching it brought me, because I was also a child at that time, I will be influenced by it, know filial piety, and learn to be grateful.

In 2016, the 110th anniversary of NewBalance, Lee Chung Seng collaborated with New Balance again after "To the Craftsman" to shoot a promotional video: "Every Step Counts".

Nokia N9 Ad Words: Who do you want to be? No, it's not a choice, it's a doubt about yourself. How much slander I can withstand, how much praise I can afford, if patience is strong, I choose to resist, if compromise is effort, I choose to fight, if the future will be wonderful, and I will never give up, now you may think I'm crazy, just like I think you're too normal, my truth, will prove myself for me, Nokia N9 doesn't follow.

John Lewis, a long-established British department store, has done many classic advertising cases, and the 2015 Christmas commercial "Man on the Moon" made me realize it for the first time, and I saw it in tears when I watched it on the subway. The gist of the story is that when a cute little girl inadvertently looked at the moon with a telescope, she found an old grandfather, (some ** explained that the parents lied to the little girl that the deceased grandfather went to the moon, so the little girl looked at it every day, and finally found the imaginary grandfather), she waved to the old grandfather excitedly, and tried to hold up a small card for him to see, but the old man couldn't see all this. Christmas came, and the little girl finally thought of a way to send a Christmas gift - a telescope to the moon with a bunch of hydrogen balloons, and the lonely old man finally saw the little girl on the earth through the telescope.

The image is very beautiful, and in the final shot, the theme gradually emerges, reminding people to convey our love to others by buying gifts this holiday season.

I will grow up, I will be more mature, I will marry in the future, I will be calculating, I will scold, I will deceive, I will bargain in the vegetable market, and I will gradually look old and ......We will never see each other again until the end of the world, but you, me, and the world will be forever ......

Anyone who studies journalism should know about this advertisement. [I'm Mumbai!] Bombay Mirror's advertisement, the Golden Lion at the Cannes Advertising Festival. The advertisement selects four real news stories and makes accusations against the community from the perspective of the people involved in the news.

This advertisement was put by the teacher when we were in class, and the people who were playing with their mobile phones at that time all raised their heads, and everyone must have felt something in their hearts after reading it. The advertisement is only two minutes, and each person's lines are only three or four sentences, but it is enough for us to think about what kind of journalists we will be in the future, whether to mix up and eat, or to be the microphone of these shouters and accusers. Many good advertisements will make you want to cry after reading them, this advertisement is bloody after reading, and the meaning of the name "Bombay Mirror" is to reflect the most real society like a mirror.

Restore the news from the perspective of the news parties, rather than reconstructing the processed news (this is simply too good at our domestic **). The last "I am Mumbai!" from each accuser is "I am Mumbai!" The cry proves that our society is composed of every ego, and what you are is is your society.

Choose silence or shout.

Mitsubishi Motors has a very classic advertisement: on the way home, I still remember the scene when the teacher showed us this advertisement in class, and the whole class burst into tears.

From childhood to adulthood, every time on the way home, the taste of popsicles and father's back accompanied the growth of her daughter.

When the daughter drove home for the first time, she found that her father was still waiting to pick her up, but the father was old.

Watching the father riding the bicycle with difficulty in front and the daughter who drove with tears streaming down, no matter how big the world is, don't forget the way home. Slowly**, the story is flowing, the father's dear memory, warm, very touching.

The most touching advertisement at the beginning of 2010, [Mother's Courage], is based on real things. A Taiwanese mother, who is away from home for the first time in a foreign country, does not speak a foreign language, just to be able to cook chicken soup for her daughter who has just given birth in Venezuela. She took the plane alone for three days, made many transfers, couldn't eat enough, and was misunderstood by the customs because of medicinal herbs, and was paranoid and fearless to complete this section of the road of looking at women.

Because of experience, we understand", sometimes, suffering brings us the strength to perceive life more. The little girl did not succumb to congenital defects and growth difficulties, and her experience became the strength for her to break out of the cocoon.

With the rapid development of the economy, there are now more and more advertisements on TV programs, and the brain holes are getting bigger and bigger, and some of them are quite interesting. But we all know that the role of advertising is to let you know about the product and then buy it. Ads that don't attract are useless, so I'm going to talk about those ads that have touched me.

Your energy is beyond your imagination. "I believe that many people are very familiar with this advertising word, and a good advertising word can really add a lot of points to the product. When the Red Bull ad came out, I was very impressed.

Later, I wanted to buy a bottle of Red Bull after playing golf and found that it felt pretty good, so Red Bull Vitamin Functional Drink became a must-have drink for me when I exercised.

I have oily hair, and I get a lot of dandruff if I don't wash my hair for a day or two. That's why I wash my hair every day, and I feel like it's quite troublesome. But if you don't, you can't do it, there is too much dandruff.

I have changed a lot of anti-dandruff shampoos before, but the anti-dandruff effect is not good, and then I saw an advertisement for King Kang on TV, which was an advertisement by Xie Na: "If you have dandruff, go to the pharmacy and buy King Kang." "I tried to go to the pharmacy and buy a bottle, not to mention, the anti-dandruff effect is really good.

The entrance is soft, a line of throat", I believe everyone remembers this advertising slogan, when this advertisement came out, I often learned to play with friends. This is a kind of tonic wine, and the advertisement says that there are precious medicinal materials such as ginseng and deer antler velvet, which is delicious and tonic. Later, I bought two bottles for my grandfather during the Chinese New Year, and he said that it tasted good, but he was used to drinking the medicinal wine he brewed, and told me not to buy it in the future.

I watched the advertisement and then went to buy it seems to be these three.,Now the domestic ads are too rich.,I usually don't pay attention to it.,Besides, now I use members to watch TV.,I haven't watched ads for a long time.。

1.Ancient legends, strange legends of ancient and modern times (advertising words of Hubei "Ancient Legends" magazine) Good. It is rare to use palindromic form and semantically fit.

2.If you don't manage money, money won't care about you (advertising words of Shanghai Century Publishing Group's "Finance" weekly) Okay. Use the different meanings of the word "reason" to create a unity of change and change. In the economic society where "wealth is greater than everything", the importance of "financial management" is highlighted.

3.Listen to what you want to say, say what you want to listen to (the advertising words of a rural column of **TV station) is not good. Some are tongue-twisting, and they are a little out of touch with the target customers of the column.

4.Reading the book of Dongcai University, realizing the dream of Dongcai Dongcai (Dongbei University of Finance and Economics Press's advertising words in the book market) is not very good. I use the effect of Dongcai Da and Dacai Dong palindrome, but I feel that the semantics are not very popular, it is difficult to understand at a glance, and the effect is affected.

There is an ad that starts with an opening line, such as:

Wof-Schmidt vodka has the violent character of Tsar Alexander III. ”

When the ultra-thin butterfly wing sanitary napkin was released on the market, most people did not fully believe that it was really as advertised, "so thin that people forgot that it existed".

Excerpt from The Encyclopedia of Creativity

The award-winning advertising slogan levied by a real estate dealer in Guangdong: (What is home?) — Home is a place to put your "heart".

Nike brand advertising words: Do what you want.

The advertising slogan of Rémy Martin wine: As soon as Rémy Martin opens, good things will come naturally.

Parker's advertising slogan: Parker is used.

Honda motorcycle advertising slogan: Ride a Honda to meet your nearest and dearest.

The opening advertising slogan of Guangzhou Jinfu Rice Shop: Guangzhou is eating it.

Livzon Dela's advertising slogan: In fact, men need more care.

Torola's advertising slogan: Innovation is endless.

The advertising slogan of FIYTA watches: Once you have it, you don't want anything else.

The advertising slogan of the Southern Weekly newspaper: Let the powerless be powerful, and let the powerful move forward.

The advertising slogan of Nanfeng Window magazine: Focus on politics and economics, meet for success.