Do you really understand consumer interaction, and does 12315 really work?

12315 complaints are useful, not only on March 15, but every day. "12315" is an important work of the national industrial and commercial administrative organs relying on "12315" **** to accept consumer complaints and reports, mediate consumer rights and interests disputes, investigate and deal with cases of infringement of consumer rights and interests and the production and sale of counterfeit and shoddy goods and other economic violations, and supervise and manage the market and administrative law enforcement.

Teacher-student exchanges, parent-child exchanges, etc.

Short-lived affection, the inability to sincerely and reliably love each other for a long time, is a serious moral defect in a considerable number of young people.

Self-concept requires individuals to strive for a medium of their own expression, and one of the mediums is the way of consuming behavior. Due to the complexity of the self-concept itself, consumer behavior is diverse and unique. The same consumer, at the same time, can exhibit similar contradictory consumption behaviors.

In fact, the contradiction on the surface lies in the inner harmony, and consumers tend to use consumption to carefully arrange in order to express different selves. The rational constraint of the real self on consumption behavior. When marketing psychologists talk about the real self, the consumer is a rational economic person whose consumption behavior is not affected by temporary sexual impulses.

The actual self is the self determined and required by the objective social status, educational background and economic income, as well as the actual interpersonal relationships. "Dress and eat, look at the belongings", is to ask people to consider their actual ability to pay more when consuming. The influence of the real self on consumer behavior is most prominently manifested in **.

Because the product can reflect the socio-political and economic status of the product owner to a certain extent. In the purchase behavior, consumers will identify with the product according to their true self-concept and ideal self-concept. For example, consumers with low incomes, or consumers with low socio-political and economic status, or consumers with a tradition of thrift and thrift, all hope to buy the most suitable and practical goods, and hope to do more with less.

Therefore, they are particularly sensitive to the ** of the product and may specifically buy the ** lower ** product in the same category. Socially, politically, and economically high-ranking consumers may specialize in expensive goods. It can be seen that in the consumer's self-concept, the commodity ** is closely related to the individual's social politics, economic status, social role, personal wishes, emotions, ideals and pursuits.

Buying different ** and different grades of goods is unified and consistent with the different real selves of consumers.

Although there is a certain relationship between these two concepts, it is also different from person to person, some people themselves are not concerned about consumption, and they can also consume ahead regardless of personal finances, while some people are more planned and pay attention to savings.

I don't think there's much connection between self-concept and consumption behavior, it's mainly about one's own consumption concept and one's own economic conditions.

What is your idea of consumption?