What does the pin do

Conference marketing refers to the sales method of selling products through family service and product briefings by finding specific customers. The essence of conference marketing is to lock and develop target customers, output corporate image and product knowledge to customers in an all-round way, and care for and conceal sales to intended customers as expert consultants.

Conference marketing belongs to single-layer direct sales, and the name is not uniform, some are called popular science (experience) marketing, some are called database marketing, some are called family (service) marketing or consultant marketing, and so on. Among them, the most used is conference marketing. But no matter what the name is, conference marketing is one of the sales ** with huge sales power created by Chinese people since the reform and opening up.

Messaging is conference marketing, a sales method that sells products by finding specific customers, home services, and product descriptions. The essence of conference marketing is to lock in and develop target customers, output corporate image and product knowledge to customers in all directions, care about prospective customers as expert consultants, and sell in a hidden way.

Conference marketing is a single-tier direct marketing. Currently, there are many different names, such as popular science (experiential) marketing, database marketing, home (service) marketing, or consultant marketing. Among them, the most commonly used is conference marketing.

However, no matter what the name is, conference marketing is one of the sales ** created by Chinese since the reform and opening up, combined with their own reality, with a strong sales force.

1. Intensive distribution strategy.

In intensive distribution, channel members who meet the minimum credit standards of the producer can participate in the distribution of their products or services. Intensive distribution means fierce competition among channel members and high product market coverage. Intensive distribution is best suited for convenience items.

It drives sales by maximizing consumer convenience.

2. Select a distribution strategy.

Manufacturers select a number of intermediaries in a specific market to promote their products. With this strategy, the manufacturer does not have to spend too much effort to contact a large number of intermediaries, and it is easy to establish a good cooperative relationship with the middleman, and it can also enable the manufacturer to obtain appropriate market coverage. Adopting this strategy has more control and is less costly than an intensive distribution strategy.

3. Exclusive distribution strategy.

That is, the manufacturer only chooses one middleman to sell its products in a certain area and at a certain time. Exclusive distribution is characterized by a low level of competition. In general, exclusive distribution is only used when the company wants to build a long-term and close relationship with an intermediary.

Because more than any other form of distribution, it requires more alliances and cooperation between enterprises and distributors, and its success is interdependent. It is more suitable for professional products with high service requirements.

A sales, also known as a sales meeting or sales presentation, is an event held by a business to promote sales. It is common to arrange some marketers as keynote speakers to show new products, services, or events to customers or potential customers to enhance awareness and understanding of the product or service and encourage customers to buy. There are generally two types of sales, one is in the form of publicity, that is, enterprises or marketing agencies will invite consumers to participate; The other is in the form of private He Peikuan, that is, the company dispatches the marketer Zen Liang to invite customers or potential customers through the Internet, etc., and specially organizes sales for them.

The advantage of sales is that it can enhance consumers' understanding and confidence in products, increase product sales and market share, and at the same time can help enterprises understand customer needs and market trends, adjust sales strategies and promotion methods, so as to improve the overall competitiveness of enterprises.

What does the sales do: the sales, Gu Ming's implication refers to the use of meetings to carry out **, so as to achieve the purpose of conversion; This article will focus on offline sales cases to share the planning ideas and core processes of sales, hoping to bring dry goods to you! First, the determination of the theme to do the sale, first of all, to locate the purpose of the sale.

The theme of the conference is a summary of the content and essence of the conference, which determines whether it can attract the target customers to continue to pay attention to the promotion and related content of the conference, because in this era of over-communication, customers will not pay attention to those things that do not arouse their interest. The selection of the theme should be determined according to the target customer and the purpose of the meeting, so that the theme is consistent with it, and it should be based on the characteristics of the target customer. The distinctive theme has higher requirements for text refinement, the number of words is generally between 4-12 words, too much is inconvenient to remember and can not reflect the impact, the theme should be as sharp and powerful as a sharp knife, and hit the target customer with one hit.

Nowadays, people have to come into contact with more than 1,800 pieces of information every day, and how to make the theme of conference marketing deeply rooted in the hearts of the people and leave a deep impression on the target customers is a key issue for the success of conference marketing. 2. The determination of the content mainly includes: time, place, number of invitees, invitation conditions, sales form, etc.; This should be very clear, whether it can be done is the primary factor that directly affects the success or failure of the sales.

Choose the right time for the sale; The location of the meeting should be convenient and the transportation should be convenient; How many people to invite, how big the scale to be; What conditions need to be met to invite customers, and whether they are excavable; How to invite, how to sign up for customers; How to promote sales, how to let target users know that there will be sales; What are the core links of the exhibition, such as guest speeches, display information, customer testimonials, first-class links, interactive games, program performances, group photos and other wild people.

Summary. Hello, dear <>

According to the questions you provide, we will answer the following for you: Hello, conference marketing refers to a marketing method that invites potential customers or existing customers to participate, introduces the company's products or services to them, and sells them by organizing conferences, exhibitions, lectures, etc. The main purpose of the conference is to establish a relationship of trust with customers through face-to-face communication, enhance customers' awareness and confidence in the company, and improve sales conversion rate.

Meetings are usually led by professional sales representatives or marketers, who will show customers the benefits of the company's products or services, answer customers' questions, and guide customers to make purchasing decisions. At the same time, it is also an important means of market research, through the interaction with customers, to understand customer needs and feedback, in order to better optimize the product or service.

What does the pin do

Hello, dear <>

According to the questions you provide, we will answer the following for you: Hello, conference marketing refers to a marketing method that invites potential customers or existing customers to participate, introduces the company's products or services to them, and sells them by organizing conferences, exhibitions, lectures, etc. The main purpose of the conference is to establish a relationship of trust with customers through face-to-face communication, enhance customers' awareness and confidence in the company, and improve sales conversion rate.

Meetings are usually led by professional sales representatives or marketers, who will show customers the benefits of the company's products or services, answer customers' questions, and guide customers to make purchasing decisions. At the same time, the meeting is also an important means of market research, through the interaction with customers, understand customer needs and feedback, in order to better optimize the product or service.

The success of the conference needs to pay attention to many factors, such as the planning, organization, publicity, venue, equipment, service and other factors of the conference. At the same time, salespeople need to have good communication skills, sales skills and professional knowledge in order to better interact with customers and achieve sales goals. In short, it is an effective marketing method that can improve the company's brand awareness, sales conversion rate and customer satisfaction, and is an indispensable high-band part of modern marketing.

Sales: refers to the sales method of selling products by finding specific customers, through family services and product briefings.

The essence of conference marketing is the locking and development of target customers, the all-round output of corporate image and product knowledge to customers, and the care and hidden sales of intended customers as expert consultants.

Conference marketing belongs to single-tier direct marketing, and the name is not uniform, some are called popular science marketing, some are called database marketing, some are called family (service) marketing or consultant marketing, and so on. Among them, the most used is conference marketing. But no matter what the name is, conference marketing is one of the sales ** with huge sales power created by Chinese people since the reform and opening up.

Conference marketing is the initial way of formation is a traditional sales value-added service, when some customers through the traditional channels to buy the product, in order to let customers better understand the use and value of the product and hold value-added sharing activities, the predecessor of conference marketing is activity marketing, activity marketing is divided into indoor and outdoor, conference marketing is indoor activity marketing, indoor live and stuffy marketing specifically is the process of inviting consumers from the outdoor into the indoor direct sales, And the evolution of this process is due to changes in the market environment.

The entry point and role of the pin

The entry point of conference marketing is that the consumption and the market have been saturated, but the product is suitable for promotion, and the efficacy can be tested. The general immunomodulatory products are not adaptable, which is related to the market consumption psychology of our operation, if the conditions are met, the operation of conference marketing will be easier, and the chance of success will be greater.

The role of conference marketing is mainly reflected in the conference marketing itself, because the conference marketing involves a relatively large range, including event marketing, event marketing, service marketing, database marketing and many other marketing categories, the requirements are relatively high, any link of the operation of the mistake will be a stumbling block to success, conference marketing is a combination of many marketing, the benefit is that the conference marketing to speed up the sales link, convenient turnover, is the best way to directly generate sales profits.

Hello, dear <>

Based on the questions you provided, here is the following: Selling is a sales strategy, usually an activity organized by a business or sales team to show a product or service to potential customers and encourage them to buy. Meetings usually include demos of the features and benefits of a product or service, customer questions, offering special offers and discounts, etc.

Events are usually held at exhibitions, trade shows, hotels or convention centers, etc., and the attendees are usually potential customers or customers who have already expressed their intention to buy. Selling is a direct way to sell and can help companies increase sales and market share.