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This problem is also a puzzle for some chicken farmers in rural areas. Since all the local chickens are slaughtered, because the market for local chickens is relatively small, there will be a part of the local chickens left when they are slaughtered. However, the remaining local chickens will not be able to sell for a while and a half, and some grain will be consumed.
Because of this, the cost of local chickens has increased, and it is not very cost-effective. How can you find a good market?
First, go and sell it to some local chicken dealers or restaurants.
The people who breed local chickens here generally contact local chicken sellers and restaurants, and often help each other. Once you can't open your own sales channels, you can sell them cheaper and sell them to them. Although the profitability of raising chickens has decreased, the cost of feeding food at home will be higher.
The profit is small, but as long as there is a market, it will make money!
Second, build your brand and find some regular customers.
It's hard at first, no connections, no brand, everything starts from scratch, and it may be much better later. You can go to the neighborhood in the city to promote the market, or you can break into some supermarkets to set up your own brand. As long as your own local chicken***,**moderate.
I'm sure you'll find some regular customers, and some of our brand stores here do just that.
Third, do the deep processing of local chickens and eggs.
This can be a farmhouse in the countryside.
The restaurant allows people in the city to travel, and in their spare time, stew a local chicken or scramble a local egg.
In this way, the profit is increased several times. Local chickens or eggs can also be processed for secondary further processing and sold to a wider range of customers. The disadvantage is that the investment is very large, and it is difficult to find big customers by yourself. So, it's still relatively simple to get a farmhouse.
Fourth, make up the network platform and sell local chickens through the Internet.
The current market is an online market, where producers and consumers can sell (buy) to all parts of the country without leaving home. In this era of developed online businesses, if you don't keep up with the trend of the times, you will be eliminated, and the same is true for rural chickens.
Some agricultural businessmen who have done relatively well have sold their agricultural products to all parts of the country through major platforms. And now it's the most mature, it's up to you how you do it. Examples: For example, put Tik Tok.
The platform is done to take pictures of the chicken's daily life on the Internet. To make a very attractive kind of joke, over time you will have more fans, so it will be easy for you to sell local chicken. And this method is still very suitable for the sale of local chickens.
The above points briefly introduce the methods of finding sales for local chickens, and some ideas are still very practical. Of course, there are also unrealistic ideas and shortcomings. So I hope friends come up with better ideas to help the subject find better sales!
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You can find anchors to sell on the Internet, and with the development of the times, there are many things that are not easy to sell on the Internet but have become popular, which is a good market.
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You can go to find more merchants to discuss cooperation, or you can create a sales brand by yourself, and then create some gimmicks to sell these local chickens.
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You can use the online model for sales, you can also find some manufacturers to cooperate for secondary processing, or you can do more publicity.
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The retail price of fake local chickens is about 20 yuan per catty, and the breeding cost is between 9 and 11 yuan per catty, and the wholesale to chicken dealers and chicken slaughtering shops in farmers' markets is generally between 13 and 15 yuan per catty. Farmers, chicken dealers, and slaughterhouses all have their own reasonable profits. The number of fake chickens per batch is relatively large, large in and out, the breeding cycle is about 4 months, and at least two batches are bred a year, so the profit is still considerable.
However, these sales channels are accumulated by fake chicken farmers for a long time, and it is difficult for novices to intervene.
<> at the moment, chickens and pigs are expensive, and you should not worry about chickens, if other provinces and cities refuse chickens, then the chickens will be shipped to Guangdong. There are many rich people in Guangdong, and there are more people who love chicken, and they consume a lot every day, especially the "good local chicken" mentioned in the question"I'm drooling at the thought of it. Cantonese people are not happy without chicken, no chicken is not a feast, they have a unique love for chicken, they are very able to cook, what white cut chicken, steamed chicken across water, fried slippery chicken, lotus chicken, overlord chicken, and chicken stewed chicken.
As long as you can think of it, there is nothing you can't do. This year's chickens have a lot of credit, balancing the madness of pigs, or the price of meat will continue to rise, I wish the wind and rain next year, the people are healthy, the six animals are prosperous, and the five grains are abundant. Honestly, we get along with chickens.
But now the market is mixed, everywhere are hung "local chicken" signboards, many urban residents do not understand and will not recognize what is the real local chicken, so there are many people deceived, spend one or two times more money, buy back or the feed chicken in the ordinary farm, gradually the credibility of the "local chicken" has become a problem.
During this period, you can also sell local chickens, because every household has to buy a local chicken, but I really don't know if your family lives in **, how can you buy local chickens? You have to go through WeChat.com,Spread your local chicken,Now there is a circle of friends in WeChat.,There's a special function in the circle of friends.,It's to be able to put **,Your day's chicken experience,Record it again**,Send it to the circle of friends.,There are people in the circle of friends to buy your chicken.,And to spread your chicken.。
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The main thing is that your advertising is not good, you can take a few chickens to a famous local restaurant and let them try it, and slowly the sales will be opened.
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If you can't sell it, you can only raise it yourself, and then eat the chicken when you want to eat it.
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If you want to solve such a problem, in fact, there should be a good sales channel, and then there is that the local chickens in recent years must be very authentic and have a good reputation, so as to solve this problem well.
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You can find some more reliable merchants, or directly hang this information online, so that you can better solve this problem.
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1. Establish an independent brand All products that need to be large-scale, must have their own independent brand, you may need to check whether you can apply for geographical labeling products according to the product characteristics of local eggs: cultural environment, geographical location, product characteristics and arguments, as well as historical background and other related factors, and then compare competing products in the industry, carry out the concept of differentiation, and establish your own brand.
2. Detonate traffic: There is no doubt about attracting the focus of Toutiao, which is an effective channel for rapid dissemination by using less resources in the new ** platform. For example:
3. Using paid promotion or strategic cooperation with social experts, you can choose the right social influencers according to the sales of your own products, and promote and publicize them in their relevance. For example, native eggs are nutritious, for pregnant women and babies, with the best value, you can use the characteristics of the ear, contact the relevant parenting**, publicity.
Of course, what you need to do is to choose the right influencer to promote according to the product positioning.
Micro headlines + Q&A + short**, can form an influential Weibo in the new**field: There is no doubt that this is a real social platform in the early stage, after everyone establishes the official, you need to formulate a series of activity guidelines, but you need to have KPI goals: such as:
The ** and the number of disseminated articles, the amount of followers and so on.
5. Establish an official e-commerce company, Tmall, Jingdong, and micro-store, and you can choose to open a store according to your own economic strength and the team's operational capabilities. You can choose to set up a micro-store for initial development.
6. After the above content is built, you can try to establish a distribution mechanism with local portals and high-quality self-improvement, as well as an invitation mechanism, and use the power of everyone to promote the brand. In order to build a brand, even the initial stage can not be profitable, or even upside down, which is implemented according to the individual's courage.
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The common reason is that the egg production is reduced because of this malnutrition, and for the malnourished chickens, you can actually supplement the nutrition of the chickens, and you can increase the amount of eggs laid. Another reason is that the weather is too hot, and timely cooling can also effectively solve this problem.
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The reason for management is related to the environment and the daily diet, and it is necessary to adjust the feed of the chickens and pay attention to exercise.
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1. Environmental management. Ensure the hygienic conditions in the chicken farm, clean frequently, and leave no manure; Strengthen disinfection, spray disinfection with chickens once a week, and appropriately increase the frequency of daily disinfection during the epidemic period. Maintaining the stability of light intensity and light time helps to improve the laying rate of laying hens, the general light time is about 16 hours a day is more appropriate, if it is necessary to shorten the light time and weaken the light intensity, it needs to be slowly reduced every day, so that the chickens have an adaptation process.
2. Feeding management. First of all, to ensure the nutrition and quality of the feed, if the nutrition is not enough to pass the quality will lead to a sudden decline in egg production, or even no egg production. Therefore, when feeding laying hens, it is necessary to use different formulas for the stage, and ensure the quality of chicken food, such as fresh food, no pesticides, etc., and can not be afraid of "waste" to feed the moldy feed or grain to the laying hens.
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The threshold for free-range breeding is low, anyone can enter, and the quality of practitioners is uneven.
Second, free-range chickens are small in scale, and it is difficult to go through the traditional wholesale market for sales.
Third, the shelf life of free-range eggs is short, most of the eggs of free-range eggs are fertilized eggs, we call them "live eggs", and "live eggs" as long as the temperature is slightly higher will begin to hatch automatically, when the temperature can not reach the temperature required for incubation, then there will be what we call the "scattered yellow" phenomenon. Another point is that free-range chickens have a characteristic like to find a good place in the wilderness to secretly lay eggs, the eggs picked up in the wild need professional equipment to detect freshness, ordinary breeding can not afford to buy such equipment, but also because the scale can not be efficiently detected.
Fourth, there is no standard in the industry. Different free-range breeding modes have different costs. At present, it can be called "free-range" divided seine captive breeding and free range, the cost of the two methods is different, and the quality of eggs is also different, but in the market, everyone says that they are authentic free-range, **chaos.
Fifth, there is no policy support, but many constraints.
It is precisely these factors that have directly led to the stagnation of this industry in the decades after the reform and opening up! And the so-called beautiful words such as ecology, free-range, safety, health, and original ecology have become the most flickering advertising slogans.
As a result, those of us who have ecological friendships have fallen one after another, and to this day, no god-man has broken through this strange circle.
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Now there are more and more people raising chickens, but people have higher requirements for the quality and companionship of chickens, and the market for raising chickens is getting better and better, and it is very popular in the market, that is, chickens raised by farmers in free range. It eats a variety of foods outside and gets plenty of nutrients. And because it is often active outside and has a lot of exercise, the meat quality of this chicken is particularly good, so the market prospect is also very broad.
So how do you raise chickens? What do you need to look out for?
1. Pay attention to density.
The most important task of raising chickens is to keep warm. In summer, pay attention to heat dissipation. It's hot both in the coop and outside.
Moreover, chickens are covered with hair, which makes them hotter in the summer. When you return to the chicken coop in the evening, be sure to pay attention to the breeding density. If a lot of chickens are crowded together, it will be more uncomfortable and the mental state will not be good.
Relaxing the density can make them feel more comfortable.
2. Cooling. If the temperature is too high, the chicken will be in a bad mood and will have a bad appetite. A lot of people made it through the summer.
Instead of growing meat, chickens have lost a lot of weight, which greatly affects economic benefits. While it is not possible to install air conditioning in a chicken coop, there are some physical methods that can be used to cool down. For example, doors and windows must be opened to allow for ventilation.
Some water can be sprayed on the roof for proper cooling. The evaporation of water can take away some of the heat. Ventilation is key.
If there is a lot of humidity and there is no ventilation, it will become a steamer.
3. Feeding technology.
Although chickens will be out foraging for food, they may not be able to eat all of them. It is appropriate to feed a little food. They don't have a good appetite, don't feed too much each time, and increase the feeding frequency appropriately.
Then choose to eat more in the morning and evening when it is a little cooler. Drinking water is also important. It's hot, so we should pay more attention to drinking water.
You can put more drinking places outside and change them often. In summer, when the temperature is high, the water outside is prone to spoilage.
These are all technical points for raising chickens. If you want to raise chickens on a large scale, you need to keep learning. Pay attention to the above three points, observe more when feeding chickens, and prevent chicken diseases when spine.
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When breeding native chickens, we must pay attention to environmental problems, do not let local chickens live in a very poor environment, and when breeding native chickens, we must pay attention to feed problems, do not feed low-quality feed to local chickens, and when breeding native chickens, we must pay attention to safety issues, do not let ourselves be injured, but I think the most important point is that when breeding native chickens, we must pay attention to water quality problems, and do not feed sewage to local chickens.
Whatever it wants, give it food.
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