What does it mean that I don t have a fruit market now?

In 2020, how should fruit farmers in rural areas deal with the current fruit market?

Countryside Alai. 01-30 · Shanghai Daqin Industry **** Beijing Regional ** Director High-quality creators in the field of agriculture, agriculture and agriculture.

As far as I know, from 2015 to mid-2019, unsalable fruits in my country occurred frequently. As a result, many fruit farmers have suffered heavy losses, which simply breaks the hearts of fruit farmers. In our local fruit market, there is a saying that "no fruit, no unsalable", which is also the status quo of our local market.

Based on market analysis, I personally believe that the reasons for unsalable fruits are generally the following:

The fruit market is oversupplied and the market tends to be saturated.

The fruit information is inaccurate and the sales channels are not perfect.

Relying too much on e-commerce to help agriculture leads to the occurrence of unsalable phenomena.

The fruit market is chaotic, and the quality of fruits is declining.

1. Fruit quality assurance.

Fruit quality is a matter of great concern to many fruit growers, because the two major factors that determine the fruit depend on quality and quantity. I believe we all know that the fruit market is in the current situation of "oversupply", in the current era of developed network information, there are few rare fruits, that is, it is difficult to have an advantage in quantity. For the same fruit, it is often only possible to compete in quality.

Remember not to pick too early, take measures such as improving the level of orchard management, reasonable fruit retention, scientific and standardized fertilization, and regular pruning of inferior fruits, which are all good ways to ensure the quality of fruits. The quality determines the level of the fruit market.

Fruit. Second, the diversification of sales channels.

Traditional fruit farmers are waiting for their families to arrive, which makes their friends very passive. The amount of fruit purchased and the level of fruit purchase often change with the market, resulting in the interests of fruit farmers are not stable, but there are still many farmers in our local villages who are accustomed to traditional sales methods during the fruit harvest season. However, in recent years, due to the development of the Internet, e-commerce platforms are also booming, and many e-commerce platforms do not have their own excessive, they can only purchase fruits in advance.

Signing a supply and marketing contract with an e-commerce platform is a good way.

With the increasing strength of network technology, some fruit farmers not only cooperate with e-commerce, but also increase their sales channels on the Internet by opening stores and live broadcasts in their free time. Even people who do better not only sell out their own fruits, but also buy other people's fruits to help them sell, only in this way can we change from passive to active, and completely put the right to sell ** in our own hands.

Example diagram. 3. Abandon tradition and take the road of branding.

I believe that when you go to the supermarket, you will often see ordinary fruits and brand fruits, ** there is a big difference, one is the nobility of fruits, and ordinary fruits look very cheap. In fact, it is not difficult to see from this aspect that the road of branding is a particularly important strategy, and if you want to build a brand, you must work the quality of fruits.

What does that mean? Could it be that he is now in the fruit market in Wuxi, or there are other fruit markets, inside.

So his fruit shop is closed, right?!