Why is gold cheap in small shops, and why is there such a big gap in the price of gold in large and

The **cheap of the small shop** is because there is no problem with the purity of the jewelry of the small shop**

You can look at the steel seal on the jewelry (pure gold, pure gold 999, etc.), and you can rest assured in this regard.

So the reason for the big difference in **** is nothing more than brand fame, good workmanship, many styles, and so on.

In order to seize the market and attract **, ** is generally based on the price of gold plus labor costs, it will be much cheaper, customers enter the store, you can recommend 18k gold, jewelry, price**, etc.

Hong Kong's several well-known ** brands: Chow Tai Fook.

Chow Sang Sang, Luk Fook Jewellery.

Xie Ruilin and others are basically the national unified retail price, which changes with the international gold price, and is also the highest among gold stores.

And the domestic brand: Lao Fengxiang.

Old Temple**, Zhou Dasheng.

Saturday Fu, Mingpai jewelry, etc., because there are more franchise stores, ** is not a unified retail price, there are high and low.

There may be the following reasons why the ** of a small shop is relatively cheap:

1.Cost factor: Small stores usually adopt the method of individual self-operation, there is no franchise fee, and there is no brand premium, so the price is relatively low.

2.Competitive environment: Small stores are often under less competitive pressure, so they may employ some lower-than-the-table strategies to attract customers.

3.Brand awareness: Small stores may not have as much brand awareness as larger stores, so they are relatively low.

4.Business strategy: Small stores may adopt a business strategy of small profits and quick turnover, attracting customers through low **, so as to increase sales.

5.Channel advantage: Some small stores may have an advantage in terms of price because of the cheap purchase channel.

6.Process and design: Small shops may not be able to afford excessively high processing costs, so they may choose simpler processes and designs to reduce costs.

It should be noted that although the **** of a small store may be relatively low, consumers also need to choose carefully to avoid buying counterfeit and shoddy products.

There are also different qualities of thousands of pure gold, and the other is the brand.

The same is true for the same style of clothes that sell for two hundred on the outside and five hundred on the inside of a designer store.

To be honest, the style of the big store is more classic, and the workmanship is relatively fine, many style small shops can't do it, because the big store (Chow Tai Fook Lao Fengxiang those) they are designated manufacturers, and the small store can't do their style at all, this is the difference, of course, this is in the case of the same purity of the goods, if you are afraid of the purity problem, you can go to the testing center to test and then pay.

Hope my advice is helpful to you.

As far as I know, companies with metallurgical plants are generally a little lower, like Tianze's 9999 gold bars are the most affordable in China, high repurchase, low **, and you can also check the relevant gold bars on the Tianxinyang ** trading network at any time**.

There are many reasons why the ** sold online is so cheap, for example:

First, the cost is low.

The cost is low, mainly because of the low cost of sales, that is, the physical store rent, a large number of salesman salaries, water and electricity and other property fees and other expenses, cost savings, the product can be relatively reduced a lot.

2. Types. Because the jewelry itself has processing fees, consumption tax, consumption tax of 5%, buy 400 yuan and 20 yuan to pay, and 17% of the value-added tax must be paid.

There are many reasons why the ** sold online is so cheap, for example:

First, the cost is low.

The cost is low, mainly the cost of sales.

Low, that is, it saves the rent of the physical store, a large number of salespeople's salaries, water and electricity and other property fees.

and other expenses, cost savings, the product can be relatively reduced a lot.

2. Types. Because the jewelry itself has processing fees and consumption taxes.

Consumption tax is 5%, 20 yuan for 400 yuan, and 17% VAT has to be paid.

Reliable. As long as it is a regular store, even if it is a small gold store, then the pure gold jewelry you buy is also 24k pure gold, not fake, but you should note that if it is lottery gold, it is not pure gold, usually 18k gold.

Purity: Jewelry is usually pure gold or pure gold, with a content of more than 990% and high purity. The lottery gold is actually K gold, 18K gold, that is, it contains 75% ** and 25% other alloys.

It can be seen that the content of colored gold jewelry is less than that of **jewelry, and the purity is lower than that of **jewelry.

**Angle:

The jackpot contains less gold than **, so ** is 40% or more lower than **. However, if the process is more complicated, then the opposite will be true. Because the purity of ** is higher and softer, it can resist corrosion.

Jewelry modeling: **The shape of jewelry is also more diverse, but the color is only golden yellow. Colored gold jewelry has a variety of shapes and postures, and the style is diverse, so anyone can easily control it.

Especially in the spring full of spring, colored gold jewelry is very popular with people, lighting up the colored gold and shining in the spring of the season.

Investment perspective: ** has a higher purity, which is more suitable for collection or investment. The lottery gold is mainly used to make leather products, <>

The difference between a brand** and a small store** is:

1. There is no difference between the brand ** and the regular shop** in terms of purity. The brand** and the regular shop** are basically processed and made in the processing plant of Shenzhen Shuibei.

2. The brand awareness is greater than that of the small store, because the brand premium is higher than that of the small store.

3. The quality and style of the brand will be much more secure than that of the small store. The supply of brand stores is sufficient, and they basically go to the exhibition hall or their own factory research and development, the gold content can meet the requirements, and then buy in the brand store if there is a quality problem or other problems, you can sell it. If you are a small shop, I am afraid that some of them are sold in a simple renovation, and the quality of the word printing will not be so complete.

4. The ** of big brands makes people feel more assured to buy, but the ** of small brands may not be particularly well-known, and the workmanship is not as good as that of big brands, but its price will be slightly cheaper, as long as it is true, no matter whether it is a big brand or a small brand.

The ** of the small shop is fake, it depends on the credibility of the store, there is no 100% celebration, it is a certain content of **.

Whether it is the general store or the gold in the shopping mall, it can not be said that the authenticity of the gold is defined from the storefront, it can only be said that the quality of the color and the manufacturer of the gold is the best, if you really want to look at the store, people are more trusted to see whether they have a certificate, a formal business license, and a manufacturer's authorization letter and so on.

**, generally divided into 9999 pure gold, 999 pure gold, and 99 pure gold, that is, 10,000 pure gold, 1,000 pure gold, pure gold. The fineness of 10,000 pure gold is the most, but there are very few on the market, the general advertisement is that it is 10,000 pure gold, generally only 999 thousand pure gold fineness, the real 10,000 pure gold color in addition to the special needs of some buyers and require the manufacturer to refine, as well as the gold bars kept by the central bank, it is difficult to see.

Ordinary people who don't know about **, you can understand and trust some well-known manufacturers, generally** finished products in the store, each piece is engraved with a steel seal, the manufacturer's logo, look for whether the store is authorized, and the logo of the steel seal.

In addition, it is recommended to go to the large shopping mall for shopping, generally there are appraisal centers and fair weights nearby, the lack of catties and two things is relatively less, and the small amount of small shops to trade in the old is relatively serious, you can also use 1 yuan coins to try the store's weighing is not accurate, such as the fifth set of peony one yuan coin weight of grams.

The way to distinguish the real from the fake.

1. Look at the color.

According to the different luster and color of **, you can roughly distinguish pure gold, K gold, real gold, fake gold. That is, gold is better in red yellow, and the fineness is more than 95%, if it is for long-term ** jewelry, there is a saying that "copper turns green, silver turns black, and gold never changes color".

2. Weigh the weight.

**It is about twice as heavy as silver, lead and tin in the same volume. Real gold has a falling feel when held in the hand, while copper or other only has a heavy feeling and no falling feeling. <>