How about Chow Tai Fook Gold? Is it worth buying?

Chow Tai Fook. **Jewelry is really good, as a famous domestic jewelry brand, its **jewelry has exquisite production technology, and the quality is also very guaranteed, so it is also worth buying. In addition, Lukfook Jewellery.

I also like the ** jewelry. As an old customer, I highly recommend its Fuman heirloom.

The series, based on the continuation of traditional culture and family spirit, through the combination of cultural and historical materials, ancient techniques and modern creative design, means to pass on the sincere blessings of the world from generation to generation. This series, whether it is necklaces, bracelets, rings, or earrings, has its own ingenious design, and friends in need can really learn about it. If you're satisfied with me, give me a big thumbs up.

Chow Tai Fook's ** is very pure. My mom gave me a Chow Tai Fook gold ring, which she has been wearing for many years. I think the style is a bit outdated, and I want to change it in Lao Fengxiang.

It just so happened that a colleague of mine got married and bought a thousand gold rings in Lao Fengxiang! I compare my ring to hers. As a result, my ring in Huang Liang was much better than the one she had just bought.

I'm more embarrassed than she is. In the end, I decided not to change the ring, and even if I did, I would still go to Chow Tai Fook.

Chow Tai Fook is the largest listed jewellery company in Hong Kong, specialising in Chow Tai Fook branded jewellery, jade and gold jewellery. It is a comprehensive enterprise integrating raw material procurement, production design and retail services, and is the most famous and largest jewelry brand in China.

As the originator of China's leading jewelry industry, Chow Tai Fook was originally developed by Chow Tai Fook Gold Shop, which was established in Shunde, Guangzhou in 1929 by "Chow Zhiyuan". In 1938, the gold shop was moved to Macau, and the following year the branch was opened in Hong Kong. Cheng Yu-tung was the apprentice of the store and the son-in-law of the Zhou family, and his marketing ideas made "Chow Tai Fook" develop from an unknown small store to a large store.

"Zhou Shengsheng" is developed from the "Zhou Shengsheng Gold Shop" established by Zhou Fangpu in 1934. Its development history is similar to that of "Chow Tai Fook", and it was listed on the Hong Kong Stock Exchange in 1973, nearly 40 years earlier than Chow Tai Fook.

Because of the above two jewelry stores with the surname "Zhou", other brands are confusing under the guise of the surname Zhou, and "Saturday Fu" is one of them. Founded in 2004, relying on the brand effect created by Chow Tai Fook and Chow Sang Sang, it rose rapidly five years after its establishment, and even appeared on the first TV station in 2012. Such a marketing strategy has brought the brand of Liuliufu into the public's field of vision, and it has also become the leading enterprise in the jewelry industry.

Chow Tai Fook's ** is a brand, and the store's ** will be a little more expensive than its peers, so if you want to buy**, you can go to see a few more stores before making a decision!

The reason for the high price of Chow Tai Fook ** jewelry is the high brand premium.

Because the **jewelry** not only contains the **value**, but also contains the brand value, artistic value and production value, therefore, Chow Tai Fook, as the largest brand in the **jewelry production and sales industry**, will definitely be higher than the small gold store**jewelry**.

Moreover, Chow Tai Fook's brand benefits and the star effect of Chow Tai Fook have increased the cost of Chow Tai Fook, and there is no way to compare Chow Tai Fook's store rent and salesperson's rent with small shops, so Chow Tai Fook's gold price is naturally more expensive than that of some small shops.

Precautions for buying **jewelry

It is very important to buy ** jewelry with gold content, but as far as the current national standard regulations are concerned, the gold content of more than 990 is collectively referred to as pure gold, and the professional terms of thousands of pure gold and 10,000 pure gold are not recognized.

Jewelry brands can produce and sell ** jewelry with a gold content of 999, which can be sold a little more expensive, but your word print can only be marked "pure gold". Since the price of these kinds of gold content jewelry is basically the same, then when buying ** jewelry, as long as it is pure gold, it is not meaningful to pursue the five 9 gold content of **.

Chow Tai Jin's ** is true, can be bought, the purity of the fake is very little, as long as there is a steel stamp on it. If you don't worry, go to check the authenticity of the non-destructive test, it seems that it is less than 150, not very cheap, this brand is not very famous.

**The higher the purity of the jewelry, the darker the color. In the absence of a gold medal, the general fineness can be determined according to the following colors (based on lapis and gold. The so-called lapis gold is**contains only **ingredients), and the dark red yellow color is more than 95%.

Light red yellow 90--95%, light yellow is 80--85%, blue-yellow is 65-70%, color blue with white light is only 50-60%, yellowish and white is less than 50%.

Identification methods

1. Weight: The specific gravity of ** is heavier than silver, copper, lead, zinc, aluminum and other metals. Like the volume of ** heavier than ** more than 40%, heavier than copper, heavier than aluminum.

2. Look at the hardness: pure gold is soft, low hardness, shallow marks can be scratched with nails, teeth can leave tooth marks, ** jewelry with high fineness is softer than low fineness, the more copper content, the harder it is, the bending method can also test the hardness, pure gold is soft, easy to bend, the lower the purity, the less easy to bend.