How can I make my baby click through rate increase

Does click-through rate matter? That is certainly self-evident and very important! Let's talk about the click-through rate on behalf of Tmall.

Click-through rate is an important data indicator for judging a product, and it has an extremely important basis for such as the quality score of the through train, the traffic burst you like, and the accurate traffic acquisition on the search side.

1. Factors influencing click-through rate - complete category attributes.

The category on the shelf can not be misplaced, the basic product attributes are filled in, but can not be filled blindly, to meet the basic attributes of the product, must not be misplaced products, so as not to be removed from the system.

**The requirements for the segmentation of traffic are getting higher and higher, the more complete the product attributes, the more accurate the volume of the flow into the store, the higher the corresponding click-through rate and conversion rate, and the easier it is to get traffic, which is a virtuous circle.

Second, the factor that affects the click-through rate - sales.

Put a zero-sales product and a 100-sales product together, which one will you click on? I think I'll order 100 sales.

This is a herd mentality, the good is better, the bad is worse. In other words, this is a question of trust, a model with zero sales, others don't believe it, and they won't click on it; The higher the sales, the higher the trust of others, especially for some standard products, the greater the impact of sales on click-through rate.

Therefore, a new product can do a little sales, commonly known as "breaking zero". There are many ways to "break zero", which can be operated by Taoke, old customers and other artificial operations.

Some merchants will ask: My old model also has zero sales, what should I do?

At this time, I suggest that the old model be removed from the shelves and deleted, the product will be re-shot**, and the main picture detail page will be replaced and re-updated, so that this will be treated as a new product by the system and will be easier to go up.

3. The factors that affect the click-through rate are the main picture.

That's what we often mean when we say "mapping" and "modeling". Find one or one in a bunch of products or **, find out the best data of this **, and then compare it with the average click-through rate of your peers to see if it is reached, but it is not enough to reach, it must be more than a double, and a better picture can reach 2 times or even more.

So how do we go about it?

We can make a few more pictures, show different ideas, and select one or several after selection. Pay attention to "differentiation" when making pictures!

The click-through rate is not difficult to do, the probability of doing it through these ways is very large, do a good job of the click-through rate, next time I will talk about how to do the conversion rate, relative to the click-through rate, the influencing factors of the conversion rate are more complicated.

The click-through rate pays attention to "differentiation", and the mapping can be tested using the smart plan of the through train-new product testing, so that it can be tested with more traffic of the stool sedan with a lower **, and each ** at least 100 clicks, so as to be convincing.

1.**When the baby is on the shelf, it is particularly important to use keywords, when choosing keywords, you can't blindly choose those keywords that are hot enough, but to choose keywords that meet the positioning and advantages of your own products, so that you can match accurate users when you get traffic, and you can improve the click-through rate while improving the conversion rate, otherwise even if the click-through rate is high, if you can't succeed, it's useless to argue the chain.

2.Take advantage of the holidays and play the card of thinking about the feelings of the sun, for example: if it is Mother's Day, we can replace the main case with "what we buy is not a product, what we buy is an expression of filial piety".

This is particularly easy to arouse the buyer's nostalgia and attract the buyer's click to a large extent.

3.Low-price drainage, for example, you can use the unit price or a few dollars to put on the shelves in your category, and buyers often look at the ** high and low to buy, your unit price is low, it will be ranked first, and the possibility of clicking on you will be greatly increased In short, you have to find a way to let everyone know your store In addition, you can go to the ** community to post as long as the price is good and cheap, treat people with sincerity, sooner or later, business will be.

4.Increase the discount of gifts, many merchants will give a variety of gifts in order to attract customers, it is undeniable that gifts are the added value given to customers. However, the giveaways we give must be useful to the customer, such as:

I hope it will be helpful to your store, and I hope to ask Ximei if you have any questions about e-commerce

For many ** sellers, it is the top priority to be able to improve the click-through rate of the store, but there are still many sellers who have not found a suitable method, so today I will give you a lead guess on how to improve the click-through rate of the ** store.

01 First of all, we have to make a relatively wide range of people, low sales, high click-through rate chart of the search side, and later we can gradually determine through the increase in sales, ranking, and accuracy of the crowd, so that the click-through rate can be greatly improved.

02 Many people like to directly use the through train to pull recommendation traffic, and use super recommendation to pull search traffic, which is actually unreasonable in the underlying logic, first of all, don't use the through train mapping to do super recommendation, because they show different scenarios, so there is no logical analogy.

03 Different groups of people have different click-through rates when facing the same picture, which everyone should understand, so the most direct embodiment is that in the through train, the crowd package test and package screening not only have a significant improvement in the click-through rate, but also have the same effect on the conversion rate.

04 The last is the keyword, different keywords represent different shopping intentions, so the feedback on ** is also different, such as when users search for cropped pants and summer pants, these two words may be in line with your baby, but the user's shopping intentions are different, when you Huai Ze type** display is more niche, then the shopping intention of the niche will be higher.

1.To do a good job and promote well, first do enough as follows, which is equivalent to increasing the number of views and increasing popularity (to increase the click-through rate and number of views, the first thing to do is to let more people know about the product and store), and there is no need to spend money to advertise on the floating map, nor do you need to go to the forum to post or the like, do conditional and real;

2.open prosperous shops and consumer protection;

3.Decorate the store to attract the attention of customers;

4.The time on the shelves should be grasped well, and the shop should be opened and consumer protection should be opened;

5.Decorate the store to attract the attention of customers;

6.The time on the shelves should be grasped well, choose a 7-day period, to the last 1 day or a few hours, the baby's ranking is relatively high, the closer to the expiration time, the higher the ranking;

7.Choose the time period to be put on the shelves, generally from 10 o'clock to 14 o'clock during the day, and then from 18 o'clock to 22 o'clock, that is, this time after 7 days is close to the time of taking off the shelves, which is the time when it is ranked high, and the effect is more obvious;

8.Good service keeps customers coming back.

9.Send more ** advertisements to improve the click-through rate of the store and more ** stores;

10.Improve the amount of collections, relatively will rank high, keywords are particularly important, to describe the baby in the most popular words, 30 words to use in place, do not be too repetitive, pay attention to the category when publishing the baby, to correspond, correct, otherwise it will be **listed as illegal off the shelves, this will make the store baby downgrade and affect the number of views.

The first method: it is suitable for the large category - the Pai Li Tao method.

Step 2: After searching out, find a store with the highest sales volume to observe three data - how many colors, sizes, and inventory are there for this dress, and write down each size and inventory corresponding to each color.

Step 3: After three days of writing it down, come back to observe it on the fourth day, and then observe the size and inventory of each color, at this time you will find a phenomenon - there is a color whose inventory data becomes the least, and the click rate is higher directly than using other colors as the first main picture.

Method principle: Because the appearance and performance of small categories of products are similar to those of the same type, it is necessary to do differentiation, and the main picture of the product must be a selling point, and the following is the refining method of the selling point of the main picture of the product.

Step 1: Open the ** network on the PC side - search for the name of the product (such as Apple headphones), after searching out, click on the sales sort, find the top 8 sales ranking, and write down the selling points on the main picture of the top 8 sales ranking, and at the same time write down the selling points on the main picture in the shopkeeper hot sale.

Step 2: Open the ** network on the mobile phone - search for the name of the product (Apple earphones), after searching out, click on the sales sort, open the first one with the highest monthly sales, pull to the bottom, and find the three most asked questions by buyers in the ask everyone, and write them down. How to cultivate the click-through rate of the store baby Dongzhou and?

There are two main factors in the click-through rate of the shadow call, one is the price, and the other is the main picture. Just optimize for these two. (You can refer to the products of competing stores with better products.)

b.Search engine: Through our comprehensive statistics on multiple **, search engine is usually an important part of ****, accounting for about 70-80%, so keyword research on search engines is necessary.

e.Others: such as email, QQ, forum, function ** embedding and other ways can achieve the purpose of promotion.

a.Content attraction: The key to content is content, and only users who are interested in your content can keep coming back to you.

Publish more articles that are useful to the public.

**, name, product**, product discounts, these will affect the user's click-through rate, and slowly optimize it.

You can hold an event to better attract traffic and increase conversions.

It's mainly the main picture.,The main picture needs to be measured by yourself.,This one can't be replaced by another one.。 Go and learn more.

**There are many ways to increase the click-through rate of the store, and the answer can be obtained on Torrent.

Here are a few ways to drive traffic to your store:

1. Go to the forum to post and reply;

2. Participate in more first-class activities;

3. Make good use of the window recommendations provided by **;

5. Use Wangwangqun and friends who often buy jewelry;

6. Tell your friends in reality and ask them to recommend more;

7. Use various chat tools, such as Ali Wangwang, QQ, MSN, Yahoo Messenger, etc., to promote your store to friends;

8. You can also open a through train, but this costs money.