How to SEM Optimize for New Accounts?

Each SEM account is optimized and managed by a new little bit, and finally becomes a better SEM account, and the new SEM account is easier to operate and optimize, so how to optimize the new SEM account?

Of course, there are many ways to select this keyword, such as using keyword mining tools, search engine drop-down boxes, etc., to understand the competition and search volume of each keyword in detail, so as to better select keywords.

2. Creativity and landing pages.

Choosing keywords is the first step of the SEM account, then the next step is to start the creative and landing page, the setting of the creative and landing page is related to the user's clicks and conversion rate, so here to focus on optimization.

3. Data analysis.

Although SEM's new account has just been launched, it is also necessary to do a good job in data analysis, such as the ** of each keyword, the number of inquiries and impressions, the data of competitors, the market situation, etc., data analysis can help us better optimize the account.

Fourth, optimize the single.

If you want to optimize some parts in the promotion process, then it is recommended to optimize a single place, optimize one place first, and then look at the observation data and analyze the data. After the effect is determined, the next place will be optimized. Although it takes a long time to do this, these optimization actions are single, easy to operate, and if the effect is not ideal, the problem can be found and modified in time.

Note: Make a record when you do optimization and modification, so that it will be more convenient in the future work, and you can also summarize some experience.

SEM new account is a new beginning, which is easy to operate and optimize, so it is necessary to do a good job of SEM new account optimization in time, and subsequent account management will be more convenient.

Account optimization: There is a rule that each account must contain more than 2 plans, each plan has 3-5 units, and each unit has more than 5-15 keywords to be considered a better account.

Keyword selection: To avoid some words with high consumption cost most of their money, to distribute to other words, so that the keywords of the entire account can be promoted normally, and there will not be some words with low quality.

Optimization of creativity: Creativity is one of the important factors affecting quality, so everyone must continue to optimize creativity in order to make their keywords have a high quality, so that competition can have an advantage.

Don't make drastic changes every time you change your account, for example by changing all the matchmaking patterns. Or add a lot of keywords at once, which will lead to a decrease in the quality of keywords in the entire account.

Optimization ideas for old accounts:

1. Analysis: 1. Don't blindly optimize when you don't know about the account.

2. Count the conversion effect of the account first, especially the conversion words, and don't reduce the price casually.

3. Unless it has no effect at all.

2. Excessive: 1. Analyze the traffic structure first and find the account structure with limited adjustments.

2. Generally, start with the plan with less consumption for optimization.

3. Pay attention to the quality of the new account structure.

3. Replacement: After the new structure is displayed and clicked, the old account structure will be suspended first.

Changing the account structure is easy to cause traffic fluctuations, which is normal, don't panic too much.

In the era of scarce attention, if you want to harvest traffic and stand out from the competition of many peers, it is important to optimize your account, which can not only save time, energy, and cost, but also achieve unexpected results.

Below, we summarize several key points and precautions for optimizing accounts, hoping to help you solve the problems of account optimization in your daily work.

1. The optimization account should be appropriately adjusted according to the account situation, and the account should not be modified and operated too frequently, depending on the situation.

2. When OCPC is used in search promotion, when the traffic is small, appropriately modify the bidding and matching mode of the keyword, which will also have a certain traffic impact, but not all accounts will be effective.

3. If the click-through rate of the account is lower than that of other companies, you must first find out what factors cause the low click-through rate and how to expand the word extensively. If the click-through rate of this word is low, you can find some keywords with a high click-through rate, first look at how the corresponding ideas are written, you can write some reference to other units, and then see if the click-through rate of the core words has reached the standard we set.

5. Search for OCPC, when the CPA suddenly increases, it is necessary to check whether there are a large number of account operations, such as adding words, modifying the plan, adjusting the budget, modifying the landing page, etc.

6. Precautions when setting up OCPC: When setting up OCPC, you should choose a suitable account to build an OCPC delivery package; When entering the second level, try to avoid a wide range of adjustment accounts as much as possible, be sure to align the data, check the time period when the conversion data is better, and choose the day before the delivery time.

I don't know what you're referring to, but the positive optimization direction is over, and there is no problem with the stable effect of the account.

01 Optimize the account structure.

1.Optimization period.

Find high-converting periods to add words to increase your traffic base.

For keywords in the high conversion period, optimize the creative, increase the traffic base or control the traffic base, and enhance the degree of intent (the method used in this operation is to use demand to control traffic, if you are not clear, you can click the link: traffic control).

2.Optimize regions.

Find a high-converting area, on the one hand, increase the delivery area according to the demographic attributes of the area, and on the other hand, reallocate the budget, and make it stronger!

3.Optimize device composing.

Find high-intent devices and adjust your device budget by device conversion cost.

02 Optimize the traffic structure.

In the past, the three purchase stages of users were often emphasized: the browsing stage, the selection stage, and the brand purchase stage, and the traffic decreased in turn, while the degree of traffic intention increased in turn.

03 Optimize the page.

1.Page hosting.

2.User experience.

Whether the page can meet the needs of users well and make users have a pleasant experience in the purchase process. (Related articles on user experience: 76 UX points, learn 10 to create the perfect landing page).

3.Conversion channel.

Bidding is a form of advertising that users actively search for. Therefore, the bidding routine is simple and rude, and we must ensure that the page can well guide users to product conversations, retain clues, and form conversions as quickly as possible.

Spend less. Another way to make money from bidding is to spend less and get the most conversions at the lowest cost, which is also a winner.

So how do you keep the conversation going down on a budget?

01 Control the conversion window.

Find out the low conversion period, and perform operations such as reducing budgets, deleting words, pausing, negating words, reducing prices, and receiving matching to avoid unnecessary waste.

02 Control the conversion area.

For high-conversion regions, increase the delivery area and budget; For low-conversion regions, control consumption.

03 Control device consumption.

For detailed budget allocation for devices, you can allocate the budget for related devices according to different conversion periods.

2.What happens if an ad is maliciously clicked?

Use Business Shield to block guest IPs, or use anti-malicious click software.

In addition, pay attention to the aesthetics of your own **, often a beautiful ** determines the failure of the transaction.

Principle: Step by step, gradual transition.

Data is the only criterion for account optimization.

1. Analysis of the current situation of the industry.

According to the idea of building a new account, do a good job in industry analysis, product analysis, demand analysis, crowd portrait analysis, competitor analysis, and sort out the idea of account setting up according to the above analysis.

2. Analyze the promotion effect of existing accounts.

Analyze the conversion data of old accounts to see if the conversion words and consumption terms match.

Analyze the carrying capacity of the landing page, analyze the consultation entrance.

According to the current promotion effect to develop an optimization plan, if the effect is very satisfactory, do not easily move the structure, if the effect is generally optimized on the basis of the original account, if the promotion effect is very poor, according to their own ideas to rebuild the account, the new and old accounts to alternate there is a transition period.

Do enough audience analysis.

Refined delivery structure.

Make attractive ideas.

Creative Writing: Engaging ideas are more inspiring, meet customer needs, and lead target customers to the landing page. Techniques, subdivide the target group, start from the concerns of the segmented people, write ideas, and guide users.

Landing pages are constantly optimized.

User tracking is key.

Data tracking: Through data tracking, we know what search terms visitors are keen on, which creatives are focused on by screen names, which landing pages are performing well, etc.

Make good use of statistical analysis.

Dynamically adjust your delivery strategy.

Strategy adjustment: While putting data analysis, it is also necessary to pay close attention to industry dynamics, understand market feedback and competitor dynamics, and combine external feedback with internal goals to form a virtuous circle of overall analysis, strategy adjustment, intelligent optimization, result inspection, and problem feedback.