Why is the live broadcast a hot mess?

Because many famous people and games have made the live broadcast popular, watching the live broadcast can learn the knowledge and skills of the game, and the most important thing is to be happy, because the anchor will say something interesting to make the audience happy.

The reason why live streaming is so popular, I think the most important thing is because of a game, that is, League of Legends, many people go back to watch the live broadcasts of some well-known players and people who operate well in order to make their skills higher.

For example, Wuwu Kai, Sao Pig, Da Sima, Ruofeng and so on. These are my favorite streamers, of course, these people have played professionally, retired many years ago, and switched to live broadcasting, because they found the opportunity for live broadcasting to be popular.

Just because they have driven too much of the largest amount, many people watch their live broadcasts every day, and there are also beautiful women live broadcasts, live broadcasts, dancing, singing or something.

Some rich people will give gifts to the female anchor, and a gift is thousands, so who doesn't want to be an anchor, with a high income and not tired.

Now the streamers who play League of Legends have begun to play the game of chicken, so much so that the game of chicken has become popular, and this is the power of live broadcasting.

When I used to have Wi-Fi at home, I watched live broadcasts every day when I had nothing to do, and I could feel the joy when they played games, but when I played by myself, I didn't.

Who doesn't want to be an Internet celebrity, have fans and make money. But it's not so easy, they also rely on their own efforts to climb up step by step.

The live broadcast industry is very deep, and you don't want to mix it up if you don't have a certain background.

Some live broadcast platforms are pretty good, you can watch any game live broadcast, you want to listen to songs, anyway, as long as you want to watch something, there will generally be!

With the overwhelming introduction on the Internet in the past two years, we all feel that the live broadcast business is very prosperous, and even Wang Sicong has joined in while it is hot.

I look at this matter this way, on the one hand, because people are more interested in this new thing, everyone is used to watching those pre-rehearsed programs on TV, and they already feel very tired, there is no freshness, and those anchors in Zhibo are ordinary people around us, so everyone will feel very fresh.

There is also a reason that the Internet has become more and more popular, not only is it very convenient for everyone to have a computer, but now everyone has a smart phone, and the traffic of mobile phones is very cheap, and everyone can access the Internet anytime and anywhere. <>

Therefore, it is also very convenient to pay attention to it, you can do it at any time when you are bored, you don't have to watch TV shows, and you have to be limited by time, and these network anchors can communicate with you anytime and anywhere, which is also a feeling that you have not experienced in ordinary times.

There is another reason, I think it is the hype, many people who engage in live broadcast are particularly good at flickering, plus ** help them flicker together, just to get more clicks, so that you can get more ads, and more people can join the live broadcast platform.

Many people who are very famous in live broadcasts will charge high tuition fees to bring these new people in, so a lot of live broadcast income is just hyped up by them to fool these newcomers.

Live streaming refers to the promotion of products or services to the audience through live broadcast on the live broadcast platform, and real-time transactions. In recent years, live streaming has become an emerging marketing method, and many celebrities, influencers, brands, etc. have started to use live streaming to promote sales and brands**.

If a person or brand suddenly becomes popular, whether they will choose live streaming depends on several factors, such as product type, target audience, market competition, and more. Here are some of the factors that can influence the decision:

1.Product type: Live streaming is usually suitable for some products that can be displayed and demonstrated to the audience in a short period of time, such as cosmetics, clothing, food, etc. If a person's or brand's product fits into this type, then there's a chance they'll choose to live stream to promote the product.

2.Target audience: Live streaming is usually suitable for some young, fashionable consumers who like to shop. If a person's or brand's target audience matches this type, then they are likely to opt for livestreaming to boost sales.

3.Market competition: If a person or brand is highly competitive, then they may need to use some innovative marketing methods to attract consumers.

Live streaming is an emerging marketing method that allows people to learn about products in a short period of time and attract consumers.

4.The cost of live streaming: Directing requires the investment of time and resources, including manpower, material resources, time, etc. If a person or brand has a sustainable advantage in terms of cost, then they are likely to choose live streaming to promote the product.

In short, if a person or brand suddenly becomes popular, whether they will choose live streaming depends on multiple factors such as product type, target audience, market competition, and live streaming costs. Of course, as an emerging marketing method, live streaming is a great opportunity for many people or brands to use live streaming to promote products and increase sales. However, at the same time, it is also necessary to pay attention to the risks and uncertainties of live streaming, and it is necessary to conduct sufficient market analysis and risk assessment to ensure the feasibility and success rate of decision-making.

Objectively, the traffic is cheap and the network speed is fast. So there are a lot of people watching the live broadcast.

Because whether it is bringing goods or rewarding gifts, it is very profitable, especially for the audience, there is also a certain good hall cover. As live streaming has attracted more and more attention, many celebrities and companies have also started live streaming. The addition of these aspects has brought us more choices, and it has also affected many people's ideas when buying things.

But for me, even though I will be affected by this, it will not change my mind when I buy things. ......The reason why I say this is because the behavior of celebrities and companies to bring goods in live broadcast will indeed have a certain impact on me, I pay attention to the quality and performance of the item itself when I buy things, and we should be rational first when shopping.

1, the behavior of celebrities and companies in live streaming will indeed have a certain impact on me.

When we receive information, we will inevitably leave a relevant impression on our minds and be affected accordingly. This is a very normal thing. ......For the matter of live streaming, when we see a person or a company live streaming, the matter itself will inevitably have a corresponding reaction in our hearts and bring us a certain impact.

This is something that is bound to happen.

2. The focus I pay attention to when shopping is the quality and performance of the items.

For myself, although I will be affected to a certain extent by the live broadcast of a certain celebrity or a certain company, it will not change my shopping thoughts and final decision. ......The reason why I say this is because the fundamental reason why I want to shop is to meet my own needs. Therefore, I am most concerned about the quality and performance of the item, rather than other factors.

3. We should be rational first when shopping, and not emotional.

When we shop, if we are influenced by other people and become emotional, it is easy to make irrational decisions that lead us to buy items that are not practical, resulting in waste. This situation should be avoided as much as possible. This requires us to be rational first when shopping, and to shop based on our actual use needs, so that we can buy items that truly meet our needs, so as to effectively avoid waste.

1. Consumer psychology.

The live streaming industry is a virtual service consumption industry, which usually does not have a substantial appearance, but it can bring people a "tangible" experience. In online live broadcasts, the audience can "consume" nonsense through gift rewards and barrage interactions in the live broadcast room, and these consumption often have certain "substantial" returns. For example, the audience can get the streamer's performance, or the streamer's personal attention and gratitude.

This kind of consumption is not only for gifts or barrage in the room, but also for the support and attention of the anchor, as well as psychological satisfaction for oneself. To a certain extent, this consumer psychology is guided and instigated by industries and platforms, which often provide various ways for viewers to tip, while utilizing props and restriction rules, thereby encouraging viewers to engage in more consumption behaviors.

2. Social needs.

In the live streaming industry, the relationship between viewers and streamers is often based on psychological interactions. The anchor will establish an intimate relationship with the audience through chatting and interacting, showing talents, and sharing life. For men who don't earn a lot of money a month, the live streaming industry may be a place to get emotional well-being.

They may think that tipping their favorite streamer can get recognition and reward from the streamer, as well as recognition and appreciation from others. This need to satisfy the sense of belonging and identity drives them to pursue the consumer experience of the live broadcast industry. In addition, these anchors usually have a series of "appearance" and "appearance advantages", which also make them more attractive.

3. Spiritual sustenance.

In real life, we often encounter some stress and difficulties, and feel helpless. At this time, the webcast industry, as a virtual sustenance, can provide a "happy cyberspace" for these people. For those men who do not have a high monthly salary, tipping anchors is like a "concentrated relief for all feelings" for them, which can allow them to temporarily get rid of their worries and troubles and feel some pleasure and comfort.

This spiritual sustenance is also a key factor in their continued consumption in the live streaming industry.

One. Emerging models

Man's pursuit of entertainment is never-ending, and this is true for both ancient and modern people.

In ancient times, there were gambling houses, restaurants and other places for people to have fun, and there was no shortage of rich people who went to Qinglou to seek fun. In today's society, people's demand for entertainment has become even higher in the case of material affluence.

In short, I just don't know how to play.

When I think about it as a child, I could be happy to go to an amusement park once for a long time, and I couldn't even sleep the night before (I don't know you guys, I couldn't sleep as long as I had to go to the amusement park the next day when I was a kid), and when I grew up, there was no entertainment that made me feel this way anymore.

I believe that many people are like this, the game will be boring after playing for a long time, and it will be tired when there are many places to travel, so when the emerging entertainment mode of live broadcast appears, many people think that it is very good and fresh, so it can become popular, which is an inevitable thing.

Two. **Live broadcast, simple and convenient

Now whether it is a mobile phone or a computer, you can directly broadcast live, this convenient and fast way of operation, very suitable for the behavior mode of human beings in today's society, one of the major characteristics of people is that they hate trouble, regardless of whether they are the richest man in the world or a person in the slums, trouble will always be disgusting.

Three. There are many categories, so you can always find what you want to see

From the very beginning of the game live broadcast to the entertainment live broadcast, the classification of live broadcast is becoming more and more refined, and those who often pay attention to the major live broadcasts will definitely find that the classification of these live broadcasts is often changed, and it will be more vertical and more refined if it changes once.

The root cause is that there are more and more types of live broadcasts.

Think about it, what do otaku like to watch? It must be a live broadcast of beautiful women, even if it's just chatting, you can watch it all day; Girls, on the other hand, like to watch live broadcasts of handicrafts and the like.

In short, live broadcast is suitable for all ages, occupations, and all levels of audiences, and the audience range is getting larger and larger, to be honest, I personally still prefer entertainment live broadcasts, no matter what, at least eye-catching.

Four. The cake has a large share, and the capitalists who settle in it emerge in an endless stream

As a very promising industry, live broadcast has gradually tended to develop steadily after experiencing the peak period of 2016, and in the face of this embryonic cake, capitalists from all parties want to get a piece of the pie.

The biggest example is naturally Wang Jianlin's son, Wang Sicong, who is known as the national husband, has settled in the live broadcast industry, and his panda live broadcast has invested more than n billion yuan in the early stage to dig out anchors.

Of course, this is just one of the cases, although other platforms do not have Wang Sicong as a behind-the-scenes shareholder, but their strength is also extremely strong, and such a live broadcast industry with an inexhaustible flow of funds is really difficult to think about.