What factors need to be considered when designing the Cangchun trademark?

The following factors need to be considered in the design of a trademark logo: 1. A concise and clear logo is more likely to make a strong impression. 2. Accurately express the brand characteristics, the logo should let people perceive what the brand is for, and the logo should reflect the company's corporate characteristics, and reflect the personality, and form a difference from similar brands; 3. The design should be aesthetically pleasing, and the shape should be beautiful, smooth and infectious; 4. Applicability and expansibilityThe design of the company logo should have both the times and the durability, if it cannot conform to the times, it will be difficult to resonate, if it cannot last, and often change faces, it will give people a capricious and chaotic feeling, and also waste communication costs.

After the logo is designed, remember to apply for a copyright as soon as possible. From the IT enterprise service network.

In addition to being beautiful and generous, as well as considering business factors.

From the perspective of trademark review, one of the reasons for rejection of trademarks after Chinese design in the past is that it is easy to cause adverse effects. This also needs to be taken into account, and there must be a comparison that should be there, and it cannot be replaced by some other graphics.

First of all, it must be original; Secondly, according to the characteristics of the industry, combined with the corporate culture to design a unique logo. Concise and elegant, easy to recognize, remember, and disseminate. If the designed logo needs to apply for a registered trademark, it is also necessary to search and analyze it in professional software to see if it is exactly the same or highly similar.

Logo design is first of all good-looking, only when the design is beautiful and the audience thinks it is good, will the idea of buying be generated. If a logo makes people feel similar to other signs, it will lose its recognition function, even if it looks good, it cannot be regarded as a good sign, because if it loses its recognizable uniqueness, it will lose the basic meaning of the sign. The simple logo is easy to remember and easy to use.

Generally speaking, a logo will also have a composition meaning, representing a certain meaning, and paying attention to a soul.

A trademark is for a company.

A sign, a guarantee basis that can indicate one's identity.

A lot of people specialize. You may not be aware of the role of a trademark in a company, so how important is it for a company to apply for a trademark? If a company does not apply for trademark registration, it means that all enterprises can use the trademark, whether it is a good enterprise or a bad enterprise, they have the right to use the trademark.

Then the brand quality accumulated by the company may have a negative impact on the company's reputation and products due to the use of the trademark by some poor and illegal enterprises.

Secondly, if the company does not apply for a trademark to be registered, once it is preemptively registered by another enterprise, then the ownership of the trademark has already belonged to another company, and the company has no right to use the trademark. After that, it is necessary to modify the trademark, change the name, etc., which undoubtedly increases the operating cost.

Thirdly, if you do not have a registered trademark, you may not know that a similar trademark has been registered in the market, and you continue to use it, which may cause legal disputes, and the company that has registered the trademark can sue you for infringing its trademark rights. Finally, a registered trademark is also an intangible asset, and all the benefits you can enjoy can be used as collateral for the company, as well as for trademark assignment and trademark**.

The above are the benefits of trademark registration, if you still have any questions, you can continue to consult me

The following marks may not be used as trademarks:

1) Same as the country name, national flag and version of the People's Republic of China.

The national emblem rights, military flags, and medals are the same or similar, as well as the names and graphics of the specific places where the state organs are located, or the names and graphics of landmark buildings;

2) It is the same or similar to the national name, national flag, national emblem, or military flag of a foreign country, except where the country agrees;

3) The name, flag, or emblem of the same international organization is the same or similar, except with the consent of the organization or where it is not easy to mislead the public;

4) It is identical to or similar to the official mark or inspection mark indicating the exercise of control or guarantee, except where it is authorized;

5) Identical or similar to the name or emblem of the "Red Cross" or "Red Crescent";

6) Ethnically discriminatory;

7) exaggerated and deceptive;

8) It is harmful to socialist morality or has other negative influences.

The place name of the administrative division at or above the county level or the foreign place name known to the public shall not be used as a trademark. However, the geographical name has other meanings or is an integral part of a collective mark or certification mark; Trademarks that have been registered for the use of geographical names continue to be valid.

Thirdly, Article 11 stipulates that the following signs shall not be registered as trademarks:

1) There is only the generic name, graphic and model of the commodity;

2) It only directly indicates the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the commodity;

3) Lack of distinctive features.

Where the signs listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.

There are many functions of trademarks, mainly the following points are selected:

1. The trademark is the passport to the market. To settle in some large-scale online shopping genera, you need to have trademark registration qualifications.

2. Important "intangible assets", trademarks as an important intangible assets.

3 "Identification codes" for goods and services. Use trademarks to promote goods and services, which are eye-catching, simple and clear, easy to remember, and leave a deep impression on consumers.

A "sharp weapon" for rights protection. The trademark registrant has the right to register the trademark, which is protected by law, and if there is any counterfeiting, it can sue it for infringement and obtain economic compensation. The high commercial value of the trademark determines that the registered trademark is the first step in the development of the enterprise.

(1) Identifiers.

The function of the product or the trademark is identifiable, which is the basic and primary function of the trademark, and the trademark will return.

It is because it is necessary to identify the goods before it can be generated, so it can become a trademark only if it has this function. (2) Promote the function of sales of the producer and operator use the trademark to indicate the goods, consumers through the trademark to distinguish similar goods, understand the goods, make a choice, in this way, the trademark has become an important tool to open up the market, competition in the market. (3) The functional producer to ensure the quality of the goods indicates that the goods are provided by themselves through the trademark, the service provider indicates that a service is provided for themselves through the trademark, and the consumers also identify the goods or services through the trademark and identify their quality, which is related to the rise and fall of the producer and operator, and can promote the production and operation to pay attention to quality and maintain the stability of quality.

4) The function of advertisingModern commercial propaganda is often centered on trademarks, publishing commodity information through trademarks, promoting goods, highlighting eye-catching, concise and easy to remember, attracting consumers' attention and deepening the impression of goods. (5) Establish a commercial reputation of the functional trademark is used to display the goods, ensure the quality of the goods, carry out the advertising of the goods, as an effective means to open up the market, which shows that the trademark condenses the reputation of the goods marked by it and the reputation of the producer and operator of the goods, and the trademark is the best mark of the reputation of the goods and the corporate reputation related to it.

What is the purpose of a trademark? A detailed explanation of the role of trademarks.

Therefore, those who are preparing or planning to start a business should first find a carrier of records for each of their upcoming efforts and register a good trademark for themselves. Let your every effort be seen by others.

Distinguish between goods or services**.

A registered trademark obtains the exclusive right to the trademark and is protected by law.

Be the first to capture the market.

It is convenient for consumers to subscribe to the brand.

A trademark is an intangible asset of a business.

Hello, the most simple understanding: the trademark du is the logo of a brand, such as the three dao words of zhi KFC are the logo of the character brand back. We see.

A: KFC knows it's KFC and nothing else.

This is where the promotion of a brand and the role of a trademark come in. If you still don't understand something, please feel free to contact me.

Quanzhou Daye United International Intellectual Property Rights has many brand trademarks. Professional, formal and reliable; It is recommended to choose.

It is still necessary to register a trademark.

Trademark can also be a kind of investment, for details, you can consult a professional trademark ** agency.

(1) The trademark is distinctive.

BAI's logo. Both distinguish from zhi with a narrative dao, public knowledge of the public nature of the sign, back.

It is also a sign that distinguishes it from other people's goods or services, and is easy for consumers to identify. (2) The trademark is exclusive. The owner of a registered trademark has the exclusive right and exclusive right to use his trademark, and no one else may use it without the permission of the owner of the registered trademark.

Otherwise, it constitutes an infringement of the trademark rights of the registrar's owner. (3) The trademark has value. The trademark represents the quality of goods and services produced or operated by the trademark owner and the reputation and image of the enterprise, and the trademark owner has added value to the trademark through the creativity, design, application for registration, advertising and use of the trademark.

In particular, it is important to emphasize the distinctive features (also known as distinctiveness) of the trademark, which refers to the recognizability and uniqueness of the trademark that can easily distinguish the goods and services containing other trademarks, and consumers can distinguish the source, characteristics, information, etc. of the goods or services by virtue of the trademark features.

1. Well-known trademark: it is Zhongdu

The Trademark Office of the State Administration for Industry and Commerce, DAO according to the application of the enterprise.

It is an officially recognized type of trademark that is widely known to the public in China and enjoys a high reputation.

3. A well-known trademark is a type of trademark that has been officially recognized by China and has a high reputation, while a well-known trademark has a high commercial value in the market.

2. Criteria for recognition of famous trademarks

1. The trademark shall be used continuously for a period of three years from the date of approval of registration;

2. The goods using the trademark have excellent quality and after-sales service in similar products in the province or China, and have a high reputation and good market reputation among the relevant public;

3. The main economic indicators such as the annual output, sales, profit and market share of the goods using the trademark are among the best in the same industry in the province or similar products in China;

4. The trademark registrant has sound trademark use, protection and management measures.

Trademarks are the producers and managers of goods.

Signs with distinctive characteristics that are used by the internal providers of goods or services used in the goods they produce, manufacture, process, select or distribute in the services they provide, are used to distinguish goods or services, and are composed of words, graphics, letters, numbers, three-dimensional signs, color combinations, or combinations of the above elements, and have distinctive characteristics, are the products of modern economic development. In the commercial field, a trademark can be registered as a trademark, including words, graphics, letters, numerals, three-dimensional signs and color combinations, as well as a combination of the above elements. Trademarks approved and registered by the state are "registered trademarks" and are protected by law.

Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

The first person to trademark in China.

The famous trademark is a provincial review, but it has been cancelled, and it is quite a provincial well-known trademark, and the well-known trademark is a national review and a national well-known trademark.

General trademarks, that is, trademarks that have been reviewed and registered by the State Intellectual Property Office, can be called general trademarks.

The BAI process for trademark registration is generally first.

If you want to search for trademarks, you can submit a search genus after you have a simple design plan for your own trademark.

If you do not have a similar trademark registration, you can submit an application for trademark registration, and then you will receive a notice of acceptance of trademark registration, which takes about a week. After receiving the notice, you can use the TM logo, and then you need to wait for the result of the Trademark Office, under normal circumstances, you can successfully register and receive the trademark registration certificate in about one year. I used to do the trademark registration in the China Trademark Supermarket Network, which is a subsidiary of China Fine Soft, and it was done in 10 months.

A well-known trademark is a trademark that has been recognized as a "well-known trademark" by the competent authority (the Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board or the People's Court) in accordance with legal procedures. The famous trademark is recognized by the provincial government.

Well-known and famous are generally the first to be general trademarks, and after obtaining the certificate, the general trademark reaches a certain level and is applied for, and the examination can be recognized as a well-known trademark or a famous trademark.

A trademark is a sign used to distinguish goods and services.

A trademark is a kind of sign, it is the image of a company, it has its own trademark, it is a symbol of status, and it is the most critical element to distinguish the same products in the market. The legal status of a trademark is achieved through registration, and only a registered trademark is protected by law.

The signs that constitute a trademark include words and graphics.

62616964757a686964616fe78988e69d8331333431373230, letters, numbers, sounds, three-dimensional signs or their combinations, if the specified color requirements are not clearly stated when applying for a registered trademark, they are registered in black and white and protected in black and white. If the specified color or color combination is clearly proposed, it shall be registered according to the specified color or color combination, and shall also be protected according to the specified color or color combination.

As a trademark, the alphabet refers to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters, foreign alphabets such as English letters, Latin letters, etc. The original Trademark Law classified trademarks composed of only letters as word trademarks, but the newly revised Trademark Law in 2001 regarded letters as one of the constituent elements of trademarks, which is more in line with reality and facilitates the examination and approval of trademark registration applications by the trademark authorities in accordance with the law.

Numbers as constituent elements of trademarks are also new provisions of the Trademark Act 2001. The numbers that make up the trademark can be either Arabic numerals or Chinese capital numbers.

As a three-dimensional sign constituting a trademark, it can also be called a three-dimensional sign, which is a three-dimensional sign with three measures of length, width and height. The trademark sign composed of three-dimensional signs is called a three-dimensional trademark, which is different from the trademark pattern that we usually see on a flat surface, but appears in a three-dimensional material form, which may appear on the shape of the commodity, and can also be manifested in the container or other places of the commodity. The addition of provisions on the registration and protection of three-dimensional trademarks is a new addition to the Trademark Law revised in 2001, which will make China's trademark protection system more perfect.

The combination of colours as a separate trademark element is also a new addition to the Trademark Law 2001. The unique and novel color combination can not only give people a sense of beauty, but also have distinctiveness, which can play a role in representing the product or service, and can also play a role in distinguishing producers, operators or service providers.

A sound trademark is a group of musical notes** or a special sound as a trademark for goods or services.

The above-mentioned trademark elements may be registered as trademarks alone, or any combination of two or more of the above-mentioned elements, identical or non-identical, provided that they comply with the relevant provisions of Articles 8 and 9 of the Trademark Law.