What are Nike s competitors? 20

Nike's competitors are estimated to be shoes that cost thousands of dollars or more, and those that cost hundreds of dollars are not counted.

I think only Adidas can compete with Nike, as for Reebok, it has been acquired by Adi, and Converse has also been acquired by Nike. Adidas is a little ahead of Nike in terms of soccer design, and they have designed the ball for every World Cup, while Nike's design is more avant-garde, especially their basketball shoes, which I really like. Puma, Kappa and the like are no threat to these two either.

Domestic Li Ning has recently made new progress in sports shoes, self-developed shoe types have gradually increased, and there are fewer copycats like other domestic sports brands, Li Ning can be said to be a new force, but it is still at a disadvantage in the competition with international brands adidas and Nike.

1) Use big data technology to provide direction and basis for social advertising.

Accurately target the target group and carry out targeted promotion (the scope of information collection includes potential product fans, competing consumers, influencers, opinion leaders, etc.).

2) Content marketing for product communication.

Three sets of content directions suitable for social communication have been formulated, including: Chu Cheng product safety direction, Chu Shijian story inspirational direction, and Weibo fan exclusive discount direction, to establish a bridge with target consumers.

3) Match the accurate portrait captured by big data technology with the direction of the content.

Develop different campaign mix plans, test the communication mix with the highest engagement rate for key promotion, and ensure that every promotion cost is spent on the right thing.

4) Invite influencers to taste inspirational orange activities - carry out gift activities in the form of "no threshold".

1,000 post-80s entrepreneurs from different industries were collected to carry out Chu Cheng free incentive and gift activities. 30% of the influencers accepted the gift, and the follow-up brought more hot topics around Chu Cheng.

2017 Network Marketing Case and Analysis II.

The time-honored brand can use the Internet to make cloth shoes go global.

In order to retain the precious essence of Fu Tai Xin's time-honored brand, Miss Tan led her four employees through a rather frustrating road. Futaixin has entered a relatively healthy state of operation, and has obtained the reputation of three diamonds in 4 years.

Now Futaixin has more than 30 employees whose work is related to the first business, "channels are becoming more and more important for time-honored brands. Now there are more than 30 transactions every day, not only retail, wholesale, but also franchise, dealers around the world at any time through the **see**, place orders. 4 colleagues in the company have been communicating with customers for a long time, and these cloth shoes have been exported to the United Kingdom, France, the United States and Belgium and other countries through the stores of ** and eBay.

And more importantly, the customer service staff will patiently inquire every time they receive an order and collect various needs from consumers. This information was fed back to Fu Taixin by Miss Tan, which became an important basis for Zhu Shuguang to develop new cloth shoes every quarter.

According to these front-line needs, Zhu Shuguang continues to inject new elements into cloth shoes to adapt to the psychology of modern people seeking innovation and beauty. The colors began to be bold, and in addition to white and blue, pink and rose red were added, and flowers, broken flowers, dark flowers, embroidery, and checkered flowers were used to decorate. In order to match fashion, the fabrics are also diversified, no longer the one-color "cotton", but developed to use velveteen, wool, polyester cloth, denim, imitation leather, canvas and other materials.

In less than two years, Futaixin has independently developed more than 1,000 kinds of cloth shoes.

In online marketing, Miss Tan has also learned more things. In addition to the "mille-feuille bottom" in the middle-aged and elderly market, Futaixin women's fashion cloth shoes for the young female market are actually part of the fashion industry, and the fashion industry also emphasizes its own unique approach to marketing. Next, Ms. Tan decided to learn from other fashion brands' packaging and promotion methods in the online promotion of Futai Xinbu shoes.

Summary. Nike is a well-known sports brand, it is considered one of the largest manufacturers of sporting goods in the world, known for its high-quality products and global reach. Nike is a brand, whereas Nike is a sub-brand of Nike.

Nike is a Nike logo, a trademark of Nike, and a brand image of Nike. Nike's logo is a bipedal bird with wings, representing Nike's spirit: "Never Stop, Explore."

Nike and Nike belong to the same brand, but they are positioned differently in the market. Nike focuses more on health, as well as the field of sports and outdoor sports, while Nike focuses more on fashion, as well as the development of trendy culture. At the same time, Nike also has more product lines, including clothing, shoes, accessories, etc., while Nike mainly focuses on sneakers.

Nike is a well-known sports brand, it is considered one of the largest manufacturers of sporting goods in the world, known for its high-quality products and global reach. Nike is a brand, whereas Nike is a sub-brand of Nike. Nike is a Nike logo, a trademark of Nike, and a brand image of Nike.

Nike's logo is a bipedal bird with wings, representing Nike's spirit: "Never Stop, Explore." Nike and Nike belong to the same brand, but they are positioned differently in the market.

Nike focuses more on health, as well as the field of sports and outdoor sports, while Nike focuses more on fashion, as well as the development of trendy culture. At the same time, Nike also has more product lines, including clothing, shoes, accessories, etc., while Nike mainly focuses on sneakers.

You've done a great job! Can you elaborate on that?

Nike is a well-known sports brand, it is considered one of the largest manufacturers of sporting goods in the world, known for its high-quality products and global reach. Nike is a brand, whereas Nike is a sub-brand of Nike. Nike is a Nike logo, a trademark of Nike, and a brand image of Nike.

Nike's logo is a bipedal bird with wings, representing Nike's spirit: "Never Stop, Explore." Nike and Nike belong to the same brand, but they are positioned differently in the market.

Nike focuses more on health, as well as the field of sports and outdoor sports, while Nike focuses more on fashion, as well as the development of trendy culture. At the same time, Nike also has more product lines, including clothing, shoes, accessories, etc., while Nike mainly focuses on sneakers.

1. Nike's target market: It is mainly positioned at young people who love sports and fashion, middle-income and higher-income groups who are eager to exercise, and are characterized by a love of sports and high requirements for product appearance and performance.

Second, in the face of complex market changes, simply choosing any kind of target market strategy is not enough to succeed, excellent enterprises should learn how to use a variety of strategies.

3. Undifferentiated marketing strategy. For some classic products, Nike has adopted a non-differentiated marketing strategy. In addition to maintaining the annual production of these classic shoes, Nike has made some modifications with new technology based on them, and then launched them as a supplement.

Different colors and special editions of classic shoes emerge in an endless stream to attract regular customers.

Fourth, differentiated marketing strategy. There is no doubt about this, Nike is undoubtedly the best sportswear company in this field. Nike covers almost all areas of sports, and even in gymnastics, which seems to be relatively unpopular, Nike successfully launched the first gymnast shoe in 2008.

Summary. The Nike Group has continued its strong growth this year and is now generating a turnover of $42 billion. The future of the company looks bright.

Its sales increased in fiscal year 2020, basic earnings per share increased year-over-year, and profit increased. Its operating margin also increased year-over-year, and net sales increased in the reporting quarter. Despite the impact of the coronavirus pandemic in many parts of the world, Nike has continued to perform strongly, and the results have been impressive.

Sorry, long waiting.

Based on some of the information I have found, I have made a summary.

The Nike Group has continued its strong growth this year and is now generating a turnover of $42 billion. The future of the company looks bright. Its sales increased in fiscal year 2020, basic earnings per share increased year-over-year, and profit increased.

Its operating profit and sock cavity flush rate also increased year-on-year, and net sales increased in the reporting quarter. Despite the impact of the coronavirus pandemic in many parts of the world, Nike's strong performance has been impressive.