Are there any tutorials for online marketing?

There are many such products, which you can easily find in NetEase teaching classrooms and other classrooms.

Here are some tips and tricks for selling online:

1. Target your audience first, and then you speak in a way that caters to them as much as possible – titles, memes.

the way of speaking, etc. Therefore, the first communication point to pay attention to in sales, to figure out the identity of the customer, and to call people is also very serious

Shouting right to get closer to the relationship, shouting wrong, he thinks you are ignorant! Be flexible and remember to be flexible!

2. When the customer has the desire to talk, don't interject, don't interrupt the customer, don't interject. Wait for him to finish, and then you give your opinion. Especially in the demand generation process, you just need to give an appropriate response and let the customer say more.

Although I think the communication between Wen and Hengzi is very good, if you encounter after-sales, I suggest that you call ** communication to customers will be better. The sound is warm, far better than cold words.

And looking at the text, there are a thousand Hamlets in the eyes of a thousand readers.

The customer is angry, and any word you send may mean that he thinks you are coldly shirking responsibility. "When I feel the tears, I hate the birds", that's about what it means.

4. Don't slander your peers and belittle your competitors.

If you encounter customers comparing, bargaining, and questioning, don't complain about "other people's product quality is not good", even if you say the facts.

Although people who do sales know that the cost of good products is not low, there is no profit when selling, they are all sold at the highest regular price, and a certain treasure or a lot of top, there must be a high imitation, and we are particularly aware that it is difficult for customers to buy licensed goods at that price.

If you meet this kind of customer, remember to keep your mouth shut, don't complain about the quality of the other party, let alone say that our products are definitely better than theirs.

What you have to do is to be objective and neutral, tell the customer what are the advantages of our home, what kind of after-sales and service policy we provide after he buys it, we are not very clear about other people's products, and do not evaluate. He is welcome to observe more and shop around.

<>1What is online marketing?

The so-called online marketing is the network marketing that originally required the enterprise to hire people to realize it.

The work is contractually entrusted to a professional network marketing service provider.

With the Internet as a platform, on the basis of in-depth analysis of the current situation, product characteristics and industry characteristics of the enterprise, the network marketing outsourcing service provider tailors a personalized and cost-effective network marketing plan for the enterprise, is fully responsible for the effective implementation of the program, tracks and monitors the effect of online business and rent, and regularly provides effect analysis reports for the enterprise.

In this process, the network marketing service will give full play to its various professional advantages in technology, marketing planning, implementation, etc., and do its best to complete the predetermined goals to obtain the service fees paid by the enterprise.

2. Characteristics of online marketing

Generally speaking, the ultimate goal of online marketing must be to achieve the purchase behavior.

However, the realization of purchase behavior sometimes takes a long time, and the whole process from impression to purchase behavior is very wasteful.

Therefore, it is also good if the marketing can achieve purchase intent or a good impression of the product, or just leave an impression on the consumer.

In this way, people's evaluation of the effectiveness of online marketing is not only limited to looking at the final actual purchase, but also paying attention to the whole process from consumer impression to feeling good about the product and purchase intention.

3. Online marketing vs. offline marketing. Impact

The impact of online marketing on offline actions can be divided into several types, which can be divided into four levels according to the impact from relatively primary to unusually strong, as follows:

1.Make an impression on the product.

2.Generate a favorable impression of the product and potential purchase possibilities.

3.Submit an interest to buy, try it out, or call us for an inquiry**.

4.Generate actual offline purchase behavior.

4. What it takes to have a successful online marketing campaign

1.Grasp the target group, understand the needs of users, and grasp the pain points of users.

2.Sense of participation, doing operations is not only about content, but also about allowing users to participate in it.

For example, if you are making a maternal and child e-commerce brand, you can organize a "cutest baby" selection activity to encourage users to upload their cutest baby's.

3.User experience.

Sometimes it feels like the user experience is contradictory to the sense of participation, for example, many people say to buy a Xiaomi phone.

The sense of participation is very strong, but the user experience is not good enough, you need to grab, you need an invitation code to be able to buy, and the user experience is not good. How to solve this contradiction will become a problem for operators.

In the 5G era, everyone can become a creator. Have you also found that many ordinary people use short ** to realize the leap in life, there is no need to envy them, insurers can also use ** to gain customers, so that their performance can improve by leaps and bounds.

Short-term platforms that insurers can use include Douyin, Kuaishou, etc., but no matter what the platform, it has its own operating rules. Insurers should be familiar with the rules and gameplay of the escort platform in order to promote marketing with half the effort.

Most short** platforms will recommend ** for users according to the algorithm**, simply put, the platform will judge what the user likes to watch according to the user's "stay" and "like". The more users like to see something, the more the platform recommends this genre to users.

1.Clear positioning.

The system will judge your field based on your ** and recommend you to relevant users. Therefore, insurers must be deeply involved in a certain field, and must not jump left and right to change fields repeatedly. For example, you can focus on popular science insurance knowledge, and don't talk about insurance today, and show your baby tomorrow.

In that case, the system is also very difficult, and I don't know how to recommend you.

2.The content should be of high quality.

3.Pay attention to the operation of the initial data Lu Yufu.

A higher number of likes and completion rates can make the system feel that your content is not bad and give you more recommendations. So, when you're just posting, you can ask your family and friends to give you likes, boost your stats.

1.Interpret the insurance story: If you have a talent for acting, you can let it go in front of the camera. You can choose to act out insurance stories by yourself or with others, and educate users about insurance knowledge and enhance their insurance awareness through easy and interesting stories.

Therefore, insurers can give full play to their professional advantages and explain insurance dry goods to users in the form of short **. It is recommended that the insurer should try to make the boring theory easy to understand, otherwise the user will not understand it and will not want to look at your **.

Of course not. If you can sing and dance, you can show your talent to attract users** and attention. **Although the content is not related to insurance, you can write your occupation in the text introduction area, and users who need it will naturally contact you.

1. Search engine optimization: "search engine ranking", "seo" and "SEM", this is only a search in a narrow sense, in a broad sense, as long as there is a search box, it will involve ranking. Therefore, it is necessary to understand the basics of **SEO.

2. Network alliance promotion: The amount brought by the network alliance is relatively large, and the effect is very fast, and the cost is moderate, but the uninstall rate is high and there are many silent users.

3. Chat tools: Instant chat tools have always been the focus of new marketing, such as QQ, Momo, Maimai, Weibo operation, social marketing, etc., gameplay.

4. Focus map: A picture rents a wide piece or more ** displayed in the application is the focus map, in the obvious position in the application, in the form of **combination**, similar to the meaning of focus news but added**. Generally, it is mostly used on the homepage of the application or the homepage of the channel, because it is in the form of **, so it has a certain attractiveness and visual appeal.

5. Call interstitial advertising: When using the app, the action touch pops up or embeds, and the mobile game is suitable for this form of advertising, and the click-through rate, conversion rate, and user activity performance are all good. Popping up as a half-screen or full-screen when the app is opened, paused, or exited can subtly avoid the user's normal experience with the app.

Because of their large size and stunning visual effects, interstitial ads have a very high click-through rate and are effective.

6. B2B: Micro-store and e-commerce are all one of the most important ones. The basic idea of its operation is similar, including listing, delisting, customer service, delivery, etc.

When it comes to marketing, you have to know about homepage design, product descriptions, pages, views, favorites, conversion rates, and more.

7. Community: Community marketing is more inclined to "people", and the communityization of enterprises and brands is becoming the next craze. The key to studying community Qiaotong marketing is to have a certain understanding of community composition, relying on the platform, community formation, community operation, community cycle, etc.

8. banner: banner is also called banner advertising, banner advertising, advertising banner. It is currently the most common form of advertising display, usually at the top and bottom, and is supported by most advertising platforms, such as Darmsmang, Dümmen, etc.

This form of ad is small in size and relatively stable in revenue, and most developers will also choose this type of ad. The advantage of banner is that it has a large number of impressions and a wide coverage, but the disadvantage is that the click-through rate conversion rate is relatively poor compared to other advertising forms.

How to sell online: First, prepare the products and services you sell in advance.

Second, design specific sales words.

Fourth, pay attention to product quality and provide quality services.

Fifth, be clear about your own **.