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Advertising gifts are different from other industries, not to find customers before there are goods, but to find goods before customers and order requirements. That is, customers and orders come first. In that case, you need to focus on finding customers.
First of all, don't look too far ahead, as if all gifts can be made. Find a few high-quality and low-cost factories that produce a certain kind of gift, determine a partnership, and then use their gift production samples as your own products. After the production of ** (online and paper), advertise and promote.
The first product you want as an advertising gift merchant should be yourself. Tell the other party what gifts you have now, how long your delivery time is, how good your quality is, etc. Start from this little by little, gradually expand your gift channels, and at the same time gradually expand your gift promotion channels.
But if you give up if the business is ineffective for a few months, I believe that no one will be able to give you useful advice again, unless you are told to really give up.
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The main customers of the gift company are still in the group procurement, the so-called group procurement here, should focus on the organization of conference marketing, conference exhibitions, event celebrations of the company.
Because only they go in large numbers, and you can also use this to get more brand support. If your company is making its own products, then you have to take into account the 123 mentioned by the big brother above.
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First of all, you have to determine your market, and then carry out market refinement and product positioning, since it is a gift, you have to work people's psychology, what kind of gifts people like, which gifts will be chosen, what kind of gifts are suitable for which people, and the price, these you have to consider.
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There are two kinds of customer resources.
Network customers. On-site customers.
Individual customers: You can go to the street or at the door of the store to do activities, such as a membership card to have a good gift, specific sales you should have your own skills to "treat politely, grasp consumer psychology and so on".
If you are a business producer.
Façade customers: through visits and sales, go to places such as gift store fronts, shopping mall ridges, etc.!
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Summary. Salesmen are all doing ** or large orders, and those who do on-site retail should be called salesmen. Now this season to New Year's Day is the peak season for gift sales, the key is that you have to know who are the local customers who have gift needs, and who are the customers who have the potential to purchase a large number of goods.
Many units don't seem to have much demand, in fact, the amount of gifts they give out is very large, we have won such customers before, and when our peers found out, we have been cooperating for more than two years. Some of them seem to be big, but in fact they are not large and not very profitable, and some insurance companies and other units are like this. The key is to be accurate, don't go to grab bones with everyone, and sneak a piece of meat back.
How does a gift salesman a customer?
Salesmen are all doing ** or large orders, and those who do on-site retail should be called salesmen. Now this season to New Year's Day is the peak season for gift sales, the key is that you have to know who are the local customers who have gift needs, and who are the customers who have the potential to purchase a large number of goods. Many units don't seem to have much demand, in fact, the amount of gifts they give out is very large, we have won such customers before, and when our peers found out, we have been cooperating for more than two years.
Some of them seem to be big, but in fact they are not large and not very profitable, and some insurance companies and other units are like this. The key is to be accurate, don't go to grab bones with everyone, and sneak a piece of meat back.
If you want to determine your target customers, you must know which companies or which industries need to use carton packaging, only to identify the target customers, and then start from the target customer group, so that it is much more convenient. Under normal circumstances, we will collect the company's ** through Yunsu data mining, and then contact the person in charge of procurement through **, and talk about the suitability of cooperation through face-to-face interviews. If you want to sign an order with a customer, you need to contact the customer**, proof, and test whether the product meets the standard, and then you will sign the order.
According to the information we have gathered, visit one by one, don't be afraid of trouble, and it is best to take the company's model before going, so that you can show that you are very sincere. If the customer visits three or four times and there is no need to talk about it, don't be discouraged, build a good relationship with the procurement, and look at the company's procurement needs. Go to the local production enterprises, if you can, it is best to talk to the company's employees to see the other party's demand for cartons and the current carton business.
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1, to the large gift market to find wholesalers, if you can, this is the best channel 2, to find a relatively high local reputation of enterprises, they are in the New Year's Festival, or major corporate festivals, will need a large number of gifts for customers, if you can sign an agreement with them, it must be a good income. 3. Public institutions, generally speaking, the relevant institutions will visit each other to give gifts, if you can contact them, it is also a good channel
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You can find some enterprises, find large and medium-sized enterprises, and generally have the demand for gifts.
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Gotta take your time, I see if you don't care about your face.
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Compared with other industries, gift companies have a low entry threshold, which also leads to fierce market competition and high difficulty in gift sales. How can gift companies enhance their product sales capabilities?
1. Gift sales method 1: training for sales personnel. Enterprises develop comprehensive and detailed product and sales skills training, product knowledge, product characteristics and advantages, advantages, service advantages, gift sales skills for different customers, etc.
2. Gift sales method 2: develop a gift sales plan. The sales plan includes the development of sales plans, sales targets, strategies, industry solutions, and benchmark customer cases. This set of sales tools helps business people better face customers in the market.
3. Gift sales method three: sales incentive system. There must be scientific and attractive sales incentives, so that business personnel are more motivated to sell.
Give each customer a sales target for the company's product brand portfolio, and have a sales plan to achieve this sales target. In the sales plan, you should include the types of single products you sell, the incentive policies of the sales staff, the management plan of the sales staff, etc., so that it is a complete sales system.
4. Gift sales method four: sales payment system. As the saying goes, it's easy to sell, but it's hard to get back.
China's gift sales industry, the highest business, customer credit data is amazing, so enterprises should develop a complete and scientific capital system, the establishment of bad debt punishment system, strengthen the company's remittance, effectively reduce the company's bad debts, to prevent the enterprise capital chain breakage.
China's gift demand is large, gift sales enterprises are also increasing, the gift sales ability of enterprises is also a test.
With 16 years of experience in the welfare industry, Taofuke has enough insight into the industry and industry trend cognition to provide enterprises with welfare system platform, consultant operation support services, and gift sales experience guidance services in the welfare industry.
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It can be said that all companies need gifts, and the demand of all companies is particularly strong before the holidays, so before the holidays is an important period for gift salesmen, all companies need to give gifts, why choose your gifts, it all depends on the relevance of sales methods and products and holidays.
Novices are generally telemarketing, through the best way to provide customers with demand, do not be afraid of being rejected by customers, before the holidays, gifts when rigid demand, as long as your sales method is correct, the product can make customers like, absolutely successful.
Veterans are generally old customers, or customers introduce customers, if you ask them how to do it, I believe they will tell you experience + accumulation.
It's really not easy to do a good job in sales, what I just said are the basic ways, as well as channel sales, cooperative sales and so on, no matter which way of sales, as long as you can insist, I believe you will be successful! Finally, I wish you success!
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The gift market is mainly:1. **Department 2. Enterprise Unit 3. Celebrity Club.
Now the promotion means of making gifts is relatively simple, mainly public relations, if you can do a good job of a market's public relations workbook, it will be great.
By the way, don't you have training in your company? They have some experience, learn hard, run more in the market and let people know about you! If you are making your own products, you will also engrave some gift companies in the early stage, and Beitan will let him imitate them to sell them.
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Two channels:1Offline.
Gift exhibition, early hunger industry exhibition.
**Recommended by the quotient.
Industry cover grinding customer recommendation.
2.Online. Social platforms.
Gift Assistant. Q&A platform.
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