Does anyone know the method of doing pharmaceutical marketing, and what experience is desirable in h

Come to me, I have good experience and methods on the web!

The methods and techniques for drug sales are as follows:

1. Familiar with drugs.

Learn about medicines. All drug salespersons in pharmacies should be familiar with it. It is necessary to be familiar with the efficacy of each drug, and be familiar with which variety of the same type of drug has a greater profit. Strive to recommend suitable drugs to customers at the same time, but also bring profits to the pharmacy.

Second, the service method.

Service with a smile. Customers should smile when they enter the store. The opening of the mouth is: Hello. The title is: aunt, uncle, aunt, girl, etc., which quickly eliminate the estrangement with customers. A relaxed mood and a comfortable feeling are conducive to the achievement of sales.

3. Immediate response.

Pharmacy salespersons should respond immediately to customer biases, objections, lack of knowledge of medicines, and objections due to the need for information. Because the customer who holds these objections has a desire to learn more about the drug, if the customer's need is not met in time and his confidence in the drug is strengthened, the customer is likely to give up his interest in the drug and stay away from the sales activities.

Fourth, identify with customers.

Acknowledgment of customer bias. Pharmacy salespeople should not be discouraged by customers who refuse to open their mouths, let alone argue with customers, because if they are forced to accept their own point of view, it will only increase the sense of antagonism and cause sales failure. The right thing to do is to use the method of inquiry to find out the causes of bias and then use the ,......But ......The method is to first express consent, and then euphemistically use facts and data to eliminate the customer's bias and change their opinion.

5. Inquire carefully and observe patiently.

Some of the customers who enter the pharmacy have minor diseases, and the salesperson must recommend effective drugs for minor diseases. You ask carefully and give the customer the medicine accurately. After the customer eats it, it will be effective, and it will create a sense of trust and security in you.

Will go to your pharmacy next time to buy it. When introducing a drug, it depends on whether the customer is interested in the drug. We should not judge people by their appearance, and strive to patiently and carefully recommend the most suitable drugs to customers.

Pharmaceutical sales can find customers through the comprehensive casting of the net, focusing on fishing, and through the management model of direct sales.

1. Comprehensively cast Yuchang nets and focus on fishing.

The analysis of the pharmaceutical investment network can be carried out in the form of hard advertising or soft advertising to capture the net of target customers. Customers find merchants through advertising, and merchants seize the opportunity to cooperate with them, so as to find effective customers. Targeted customers are much more likely to succeed.

This is one of the effective ways for businesses to find good customers.

2. Through the management mode of direct sales.

Let one customer drive the next customer's sales model, and finally establish a network customer group, in which the company gives preferential treatment or rewards to the corresponding customers, so as to achieve the goal of finding customers and finding good customers. In fact, this model of finding customers is an effective method, because the customers introduced by the customers are very likely to reach a cooperative relationship with them, so the probability of such customers being won by the investment enterprises is relatively large.

Medical rep sales skills

1. First of all, we must maintain our professionalism, as a medical representative, although I am not a professional doctor, but I must also have a good understanding of the pharmaceutical industry, and I should be familiar with some drugs, so that I can better do my own marketing work, and this skill requires my own intentions and efforts.

2. Maintain a good sales attitude. In fact, it is not easy for salespeople in any industry, if you want to get good performance, you need to work hard, and the mentality plays a very important role in the whole marketing process.

3. Know how to communicate with people, that is, communication skills must be mastered, in fact, for modern medical representatives, the most dealings are the staff of pharmacies and hospitals, at this time, you need to master communication skills, to be able to make people accept and trust themselves.

The major direction of pharmaceutical marketing cultivates senior applied talents with basic theories, knowledge and skills in management, economics, pharmacy, marketing, etc., who can be engaged in drug marketing and management, teaching, scientific research and other aspects in first-class departments, various pharmaceutical industrial and commercial enterprises, drug regulatory departments and related institutions.

I studied marketing and planning, marketing is to use a method to improve the value of the product, such as ham sausage, you have to use a method to promote this ham sausage, can sell better.