How can brands do promotion and drainage to increase conversion rates?

Hello, network promotion is a long-term process, and it takes long-term operation to achieve good results. There are two main ways to improve the ranking of Sobaiso, one is through the form of paid promotion (keyword bidding), which is the most direct way. The other is to improve the search ranking through keyword ranking optimization, which has a relatively low input cost and strong stability compared with the previous one, but the optimization cycle is difficult to determine, and the performance of different words and different industries is very different, and the flexibility is poor.

If you want to get free traffic, you can get free traffic by registering Weibo, forums, post bars, social **, and posting on various high-weight ** or industry**. In the process of obtaining free traffic, remember not to rush for quick success, and answer to build a good brand network image as the goal, win word of mouth, and win trust.

This is provided by Haoshanghui Media (Guangzhou) ****.

Conversion rate is a very ambiguous thing Promotion is to continue to go to major platforms for a long time Although you do promotion may not necessarily bring a good conversion rate, but you don't do it must have no conversion rate And if there is really such an easy way to increase the conversion rate, every brand will do it In the end, your competitiveness is still very big It's back to the same place It's not easy for brands on the line this year.

Want to increase your conversion rate.

With accurate customer --- consultation will naturally come--- conversion rate will naturally be high.

The most common way to promote products on the Internet is to promote WeChat, first of all, we must prepare the advertising words, copy the advertising words to your friends and promote them in the manuscript circle, WeChat group, QQ group, or let your friends help promote it;

Open ***, push relevant articles in combination with your own product features, such as selling cosmetics, then most of the customers are women, you can push some trendy, fashion matching, clothes and other topics of interest to women, attract fans, increase traffic;

Now the short ** software is very popular, the number of users is hundreds of millions, behind the huge advertising market, you can directly cooperate with the official, through the official to buy advertising space to promote products, you can also shoot your own short**, insert ads at the avatar;

The number of Weibo users is far more than 300 million, when you have a certain number of fans, posts, describing your products, and carry out activities from time to time, such as ** prizes, get more ** rate, and convert traffic;

Cooperate with high-traffic webmasters, pay a certain advertising fee, promote on the fixed page of **, you can also make plug-ins, pop-up advertising windows, and if you have experience in business, you can also buy one yourself**, and place the product on the promotion;

Where there is a comment area, you can leave a message, and if you can leave a message, you can spread your advertising information, but many Pingjue filial piety stations have rules, and it is not appropriate to directly publish the information in the Guangmo Campaign, it is easy to be banned, and gradually understand the rules of the comment area before publishing.

Through train promotion**Through train promotion is currently the most effective way to quickly increase traffic, but it needs to pay a large amount of promotion costs and often need to change keyword bids and keyword content, which is relatively troublesome and difficult to operate. If the conversion rate is not high, it will be impossible to make ends meet, so small sellers should be cautious about through train promotion.

**Off-site promotionOff-site promotion is a more popular way, including Weibo, search engines, community forums, etc. If it is a long-term operation, it is recommended to Weibo to save money and if it is operated well, the traffic will be very good. However, it is difficult to achieve results in the short term, and a high level of operation is required.

If you do your own traffic, you can operate by yourself, in order to go on in the long run, now the shed ant enterprise WeChat is very popular, through the enterprise WeChat drainage is a good way, you can use batch automatic friend software, a daily increase of 500-1000 new friends is no problem, it is recommended that you can have an in-depth understanding. Promotion and drainage methods include insertion promotion, activity promotion, large KOL mutual promotion, signature promotion, etc. Paid content is free to view for a limited time Hello You can start from the following two aspects.

Every day, thousands of products are constantly pushed to users, but there are very few that can really get into the eyes of users and bring traffic. Therefore, the focus of drainage and promotion in the Internet era falls on "drainage". Now there are quite a lot of drainage channels on the Internet of Mutual or Dan, and the commonly used network marketing channels include WeChat, Weibo, Q&A, Baijia, Zhihu, Douban, Toutiao, Kuaishou, Douyin, etc.

However, the attributes of different products of different companies are different, so it is difficult to determine which is the most suitable channel in the early stage. Moreover, the effect characteristics are not the same between different channels. Some channels have traffic, but cannot be converted into products, and some channels have small traffic, but the user conversion is accurate.

What channel a product is most suitable for needs to be analyzed and compared before it can be compared. Second, the traditional marketing era of character drainage methods, most people are used to selling themselves before selling products, which is still applicable and more and more important. At this stage, the core of the Internet is still people, and on the Internet, a large number of celebrities and Internet celebrities are actively self-marketing.

Whether it is a live broadcast or a small **, there is a skill that allows people to obtain ** faster and gain fans and users. To say that the Internet is a powerful tool to attract fans and money quickly, this is not wrong at all. As long as it is applied properly, there are countless cases of short-term fame.

In the Internet era, the drainage promotion can be buried in the chain to obtain fan users by shaping the character image, and then use the fans for commercial realization, which is also the main mode of the current character drainage method. Of course, there are certain requirements for the method of character drainage, and the characters themselves who need to be portrayed have certain talents and talents, and they cannot win by their appearance alone, they need to accumulate and have a certain strength. How to attract traffic to do promotion?

As long as you master the method in the early stage, the effect will be rubbing.

The methods of promotion and drainage are as follows:

It refers to the information related to the promotion of the enterprise to be published to other customers who may visit, so as to obtain other potential users, so as to achieve the effect of promotion. For example, in the current Internet platform, hundreds, industry, industry forums, classified advertising networks, short platforms, etc., are very good, and there are most of the free promotion platforms for potential consumer groups.

The so-called fast ** is to use the natural language Minqin to establish a corresponding relationship with **url. In this mode, the real name of ** can be used reasonably in the form of quick access keywords**, so as to achieve the purpose of **promotion. Nowadays, many businesses are signing up for fast**, which can be said to be a new way of search engines.

The rest

Many enterprises recognize the network marketing promotion model that is frequently used, and because it plays an important role in network marketing, it is also a popular form of promotion for more and more enterprises. In this way, enterprises can use search engine search tools to achieve promotion, it should be noted that search engine promotion is not only a free classification directory, keyword advertising, keyword bidding ranking, web content positioning advertising and other forms.

Resource sharing is a good way to achieve a win-win situation, enterprises can achieve resource sharing and complementary advantages through communication links, advertising exchanges, content cooperation, etc., so as to achieve the effect of promotion.

1. Drainage promotion needs: design a specific drainage promotion plan in advance. With the drainage promotion plan, you will be clear about your goals and positioning, know what direction you should develop and work towards, give yourself a clear goal and positioning, design specific steps, arrange specific staff, and make your work more smoothly.

2. Drainage promotion needs: determine the specific content, in order to do a good job in promotion and play the role of drainage, you need to have good promotion content, know how to highlight your product characteristics, and know how to highlight your service advantages. This makes it easier to attract customers and play a good role in drainage.

3. Drainage and promotion needs: find a suitable platform to do promotion and publicity. To attract traffic, you need a suitable platform, and the audience on the platform is your target customer group, and their needs are where the value of your product lies.

Cooperate with such a platform and carry out publicity and promotion on the platform to better attract traffic.

4. Drainage and promotion needs: cooperate with some organizations and institutions to share customer resources. Promoting within these organizations can not only target customers, but also expand the brand's awareness and influence.

Of course, to share customer resources, you also need to provide some resources to these organizations, which is more conducive to long-term cooperation.

5. Drainage promotion needs: find a suitable promoter to sell simply, that is to say, find a celebrity who matches your brand and product positioning, and use the celebrity effect to expand the brand's popularity, so as to play a role in drainage. Of course, the cultural connotation of the brand should be consistent with its own spokesperson.

6. Drainage and promotion needs: pay attention to the innovation of promotion content and form. If you want to attract traffic, you still need to have a suitable promotion theme, a suitable form, and an appropriate innovative spirit to attract the attention of more young people and arouse the heat of the market.

7. Drainage promotion needs: make reasonable use of time, do promotion in an appropriate time period, and use some holiday time points to do promotion and drainage, which can not only have a lot of infiltration topic activities, but also do a good job in marketing and promotion, and can also attract a wave of fans and traffic.