To curb the chaos in the industry, live streaming must be standardized to have a future?

There are norms for live broadcasting, and only by talking about rules can we go long-term. Now the live broadcast is very hot, and even all kinds of big names have come out to participate in person. Therefore, in the face of hot emerging industries, we must plan well in advance to curb the occurrence of chaos, so as not to create a bad image for the entire industry.

Live streaming arose two years ago, and at that time, the live broadcast function opened by ** created huge profits for **. It is precisely because of this that the vigorous tide of live streaming has gradually taken shape. **After discovering the benefits of live streaming, I vigorously promoted this project, and many excellent anchors stood out.

For example, "Lipstick First Brother" Li Jiaqi, and "First Sister with Goods" Wei Ya. They have all set sales records in the past, and it can be said that they have frequently refreshed our concept of live streaming.

China's Internet is originally a copying and copying, and in the end, the environment of capital and tricks, and live streaming is naturally the same. **The live broadcast is popular, and other capitals will naturally not let go of this fresh cake, and they all want to get a piece of the pie in the new track. As a result, live streaming is blooming everywhere, not only e-commerce platforms have ended, but even short-** platforms have ended up making money.

You must know that the anchor is professionally trained, after all, relying on e-commerce, people's purpose is to sell goods, so the starting live broadcast environment is relatively pure. But the addition of many entertainment anchors, funny anchors, and PK anchors instantly made the whole environment quite grounded. Of course, the down-to-earth environment is also good, after all, the goods themselves are for the people.

However, many anchors have no sense of proportion when bringing goods, playing various games that break through the bottom line, shouting all day long, and sprinkling dog blood, which can be said to have gradually spread on some platforms.

The most important thing is that many anchors see that there is money to be made with goods, so they frantically bring goods, without considering the quality of the product itself. Even when bringing goods, he will make an appointment with e-commerce and make scripts to trick the audience, which can be said to be full of tricks in order to make money. They didn't take into account the harm of inferior products to the audience and the entire live streaming industry.

You must know that many viewers no longer trust what they buy on the live broadcast after buying inferior products, so these chaos are of the same nature as "laying the foundation".

Therefore, the current live broadcast must take the opportunity to rectify the chaos and completely kill this unhealthy trend. This is the only way to make the audience less hurt and reduce the loss of customers. With the coverage of live streaming in many news, more and more people are calling for the standardization of live streaming.

We must give them a certain degree of tolerance in any emerging industry, because emerging industries mean that they must explore and move forward, and we must give them the opportunity to correct trial and error. Of course, the sale of counterfeit and shoddy products is not allowed, and stricter standards and norms should be given to rectify similar chaos.

Of course, there are all kinds of things now. We don't have the ability to identify, and only by managing them can we not be deceived.

Yes, live streaming is very popular now, but if you think about it carefully, it's still very informal, a lot of three-no products, and there is no after-sales service, it's just cheap, and people won't buy it anymore when they wake up.

I have to say that live streaming is indeed more popular, but there are many deficiencies that make many consumers suffer, so if you want to develop better, you must have standards.

Live broadcast with goods is the live broadcast entertainment industry at the same time as the live broadcast to bring goods, which is promoted by the anchor in the live broadcast room of selling cherry blossoms, also known as the good thing recommendation officer.

There may be several reasons for the gradual popularity of live streaming with goods:

Innovation in the form of content: The live broadcast with pure distribution is not simply selling goods in the live broadcast room, but attracting the audience through entertainment, social networking and other forms to enhance the user's sense of participation and stickiness. In addition, it is also easier to gather a large number of people in a short period of time, attracting the attention of ** and the public.

The communication effect of social **: live streaming with goods relies on social ** platforms, such as WeChat, Douyin, Kuaishou, etc. These platforms have a huge user base, and they can better promote their content and attract more viewers through live streaming.

Changes in the shopping environment: With the development of e-commerce, consumers are more inclined to choose their favorite products on shopping** and then make direct purchases. This makes the live broadcast with goods have a strong time and practicality, which can meet the needs of the audience.

The need for personal entertainment: For some young people, live streaming has become an integral part of their lives. Through live streaming, they can complete their shopping in a relaxed and happy atmosphere, and at the same time, they can also get a certain amount of income.

Manufacturer's marketing strategy: Live streaming can also be seen as a means for manufacturers to conduct marketing. Through live streaming, manufacturers can more intuitively show the features and benefits of their products to the audience, and at the same time, they can also enhance their interaction with consumers.

Whether there will be live streaming depends largely on many factors, including social and economic trends, technological advancements, market demand, and public interest.

In short, live streaming is becoming popular because it adapts to the needs of the current social and economic environment and provides a novel and interesting way of marketing. In the future, with the continuous development of technology and the continuous change of the market, live streaming with goods may also continue to innovate and develop.

It is illegal to falsely exaggerate the role and value of a product. Because falsely exaggerating the role and value of the product will lead consumers to spend too high economic costs to buy products that do not live up to the name. And today's e-commerce network anchors often collude with some e-commerce manufacturers to deliberately deceive consumers.

It turns out that the products of many e-commerce manufacturers do not have much practical effect, but through the remarks and packaging of e-commerce anchors, the products have added a lot of false added value, which also makes some consumers who do not know the inside story deceived. <>

False bidding is also a serious offense. Because many e-commerce anchors often bid with e-commerce manufacturers, although the final result will make the product become quite low, the actual value of these products is far lower than the final one. Moreover, many e-commerce manufacturers will choose to use loss-making or money-losing remarks to publicize when promoting goods, and there is obviously an element of fraud in such publicity, and it can be said that such false bidding also seriously damages the rights and interests of consumers.

Of course, the most serious violation of the law is, of course, the behavior of fakes, because today's e-commerce anchors often choose to sell some fakes to fool the audience. The products displayed by many e-commerce anchors in the live broadcast room are veritable treasuresHowever, there will be a lot of quality problems in the products for consumers, and it can be said that such behavior is an obvious fake behavior, so consumers must complain to the Consumer Association when they encounter this situation. <>

Although it has become fashionable for e-commerce to bring goods now, we must keep our eyes open when buying the products recommended by these e-commerce. Because of these products recommended by e-commerce, we can't see or touch them at allTherefore, we must find a trustworthy e-commerce manufacturer to choose to buy. Otherwise, once we buy a poor quality product, it will definitely make our losses even greater.

The first illegal act is to sell some non-** things through the platform, which damages the rights and interests of consumers. The second is that infringement is also illegal. The third is that you should dress neatly and not too revealingly.

The fourth is that feudal superstitious behaviors, behaviors that damage the physical and mental health of young people, and uncivilized language are all illegal.

It is illegal to sell fake goods, and many people are selling fake goods in live broadcasts now, you must know that fake one compensation is a matter stipulated in the Consumer Rights and Interests Law, and fake goods cannot be sold during live broadcasts.

Now the popular live broadcast with goods, I personally think that these behaviors are illegal, fake brands, and some anchors deliberately deceive fans, some deliberately bring fakes, and many anchors are deliberately deceiving consumers, and these behaviors with quality problems are illegal.

Many anchors coax fans to make money and pass off fake goods as real, which violates the rights and interests of consumers and is illegal.

Acts that infringe on the legitimate rights and interests of consumers, such as unreasonable delay in requesting returns and refunds for consumers, are considered illegal; Product quality violations, shoddy, fake as real, fake goods as good sales, this is also an illegal act.

False advertising, publishing false advertisements to induce consumers, swiping orders, selling fake goods, selling substandard products, etc. are all illegal acts and will be punished by law.

Service marketing, advertising Zen synopsis, product features, product performance, platform effects, and the protection provided to consumers should all be reviewed.

In this industry, the goods, safety, production date, actual efficacy, authenticity, these aspects need to be reviewed.

Live streaming is a new model that is beneficial to manufacturers, anchors, and consumers! However, if the operation is violated, the impact will be greater on the manufacturer, anchor and official platform. Therefore, in the face of this chaos, the relevant departments have formulated many regulations, but it is still up to the anchor and the manufacturer to comply with it!

The above is the opinion, we should understand the convenience brought by live streaming, and at the same time, we should also have a pair of eyes that know how to discern!

Now that the chaos of live streaming is frequent, the country must rectify it, and only in this way can it be conducive to the harmonious development of society. If the chaos of live streaming is not rectified, more consumers will be harmed, so the state must pay attention to this matter, and only in this way can the lives of residents be guaranteed.

Nowadays, the live broadcast industry is very hot, which has led to more and more people bringing goods through live broadcasts, whether they are celebrities or ordinary people, they have chosen live broadcasts. Because the live broadcast can bring a lot of income to himself, and it is also the live broadcast that makes his reputation soar, and in the live broadcast industry, Wei Ya and Li Jiaqi are very popular, the two can be said to be a sister and a brother, and many celebrities will be guests in their live broadcast room. It makes the live broadcast very popular, but there is also chaos in the live broadcast, such as Simba is a good example, Simba sold fake bird's nest in the live broadcast room, which was boycotted by many people.

Nowadays, there are frequent chaos in live broadcasting, and many anchors will choose to sell fakes in order to make greater profits, but in fact, such behavior is not advisable. In the past, the incident of fake lipstick was in an uproar, and now there is an incident of fake bird's nest, so the state must take strong measures to protect the rights and interests of consumers for the frequent chaos of live broadcasting. If the state does not take measures, consumers will be more harmed, so consumers must know how to report the frequent chaos in the live broadcast room, and only in this way can the rights and interests of more people be protected.

As an anchor, don't be greedy for cheap to sell some fake products to fans, which is irresponsible to fans and irresponsible to yourself. Because only by having fans can you develop your career better, and if you lose fans because of selling fakes, your career will also be hit hard. Therefore, the anchors must be sensible, only in this way will the live broadcast industry become compliant, and there will be no fakes.

Whether it is an anchor or a consumer, we must know how to protect our own rights and interests, only in this way can we create a harmonious society.

Exaggerated publicity, data injection, and lack of after-sales service: how to rectify the chaos of live streaming?