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Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.
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You can choose to do it successfully in the currency, and this company can also develop personalized products and services according to the characteristics of the industry.
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The media box believes that there is no difference between good and bad news source promotion**, only the question of suitability, and some **may have a lot of traffic, but the biased content has nothing to do with your product, which is naturally bad for you, but not necessarily for other companies. Therefore, in order to meet the promotion effect of news sources, you can try to choose 1-5 ** as alternatives when selecting ****.
For most small and medium-sized enterprises that want to carry out news source marketing, the best way to know what their products are doing to promote the news source is better, and the best way is to find a powerful advertorial marketing promotion platform to publish news sources on their behalf. Here is a recommended news feed promotion service for the media box.
The news source promotion service of the media box can customize the exclusive news source marketing plan according to the individual needs of different customers to ensure that customers are provided with high-quality and efficient news source marketing and promotion services. At the same time, the platform has a professional advertorial planning and advertorial writing team, and the quality of the news source is very high, and it is well received by the industry insiders and meets the requirements of customers.
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1.High acceptance.
Nowadays, it is an era of advertising, and consumers are very annoyed when they see advertisements, but they are hungry for news information. Therefore, in the form of news for enterprises to carry out packaging promotion, consumers will not only not feel disgusted, but will take the initiative to accept this information.
2.High authority.
Authority is the characteristics of the news platform itself, through the way of news for enterprises to publicize, with the help of this feature can help enterprises increase the persuasiveness of products.
3.High credibility.
Enterprises through advertising, to give consumers the feeling is always a bit exaggerated, but the news report is different, this is the best information or opinion. Therefore, through this method of publicity, users will also think that the content is credible, because it is a third party, and the content expressed is naturally highly credible to consumers.
4.The propagation speed is fast and the spread is wide.
After the news report in the Internet era, it quickly reaches various terminals of the network, as well as various self-leading platforms, and can be quickly spread at home and abroad. For enterprises, this way of news and publicity saves time and effort, the speed of communication is very fast, and there is no space boundary for communication with the help of the Internet.
5.**High rate.
The news report itself is news, and it is news information for the public and the platform, so some small and medium-sized organizations and self-platforms will publish large-scale news reports to form information. Of course, this requires a good news point, do a good job of news planning in advance, and valuable news can achieve this kind of best effect.
6.Long-term retention.
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1. How to write a press release. Writing a press release starts with finding the right entry point, and a good entry point is indispensable to have a good headline, and a good entry point can make the whole article look natural. There are two main ways to start from the entry point of the article, the first is to use the advantages of the product to promote the selling point.
Another is to describe the article from the psychological perspective of the user group, grasp the psychology of the user, and naturally get closer to the user's heart.
2. News planning is used to promote corporate brands and products, and the following points should be achieved through the continuous introduction of information embedded in the news reports of electric power enterprises: accurate, distinct, vivid and vivid. Accurate, informative, and appropriately summarized; Clearly, what to support and what to oppose, is to read it and make people feel immersive.
3. The release of press releases should consider the type of manuscript and the attributes of the manuscript. The web has its own inherent characteristics, and there are many classifications. Choose a large portal that is powerful and spreading, and can also be used by countless small portals.
In order to achieve the best communication effect of the manuscript, it is necessary to choose the appropriate news release according to the content of the press release**, and it is best to choose a portal with a large number of views.
4. News is objective and fair, the release of news marketing should be reported objectively and fairly from the perspective of the first, news marketing refers to the use of newsworthy events by enterprises under the premise of truthfulness and not harming the public interest, or planned planning and organizing various forms of activities, so as to create "news hotspots" to attract the attention and interest of the public and the public, and speak with facts, so that everyone feels that this thing is true, credible and authoritative, so as to produce news effects.
First of all, we have to understand which ** are news sources? This is actually not difficult, you can observe the news released by others, use its link to query directly in the news column, if there is an inclusion, it proves that it is a news source, if not, it is not. Knowing what a news feed is, the next thing is easy to do, just go to a news marketing company and ask them to give you advice, filter some news sources that fit your industry**, and then publish them. >>>More
Our homepage promotion is quite cheap.
1.Purpose: A successful news marketing should have a strong purpose, although some news appears very suddenly, but we must know what we want to achieve through this news marketing. >>>More
1. Hold a press conference, invite the industry and the public to participate in the meeting, and the company's spokesperson will publicly release major news about the company. This method is very expensive for enterprises, and it is a large enterprise with a certain social reputation that has such appeal and attention. >>>More
As far as I know, they can not only be published in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other tens of thousands of portals and places**, but also can be released after direct payment, and ** is made public on the official website. I summarized back a couple of advantages: >>>More