How to Leverage SMS Marketing to Maintain Customers?

We all know that the use of text messages and communication, the management of customers is related, usually with customers more contact and more greetings, the more impressive the customer is of you, the more willing to consume your products, always can not come to the time when the consumer is needed to think of to find others, customers are also accumulated bit by bit.

So how do you use SMS marketing to maintain your customers? We did the following analysis:

1.Do a good job of data statistics, count the number of sent text messages, ** user feedback, according to different marketing SMS content, sending time, customer feedback on SMS marketing to summarize, and then improve better marketing plan.

2.The purpose of marketing should be clear, whether it is to carry out high-speed new customers, or to tap potential customers on a large scale, classify customers, and send different text messages according to the content of the activity for different customer types.

3.The content of the SMS should be simple and clear, and it should be able to attract the attention of consumers. If consumers delete the text message after looking at it and are not interested, they will not make subsequent purchases.

4.The sending time should be planned, and the effect of sending text messages at different times is also different. Will it have a negative impact on others.

The best time of day to send a text message is between 9 a.m. and 12 a.m., 3 to 6 p.m., and 7 to 9 p.m. At these times, people are more receptive to the content of text messages. However, it is up to you to decide what to send.

5.Enterprises should maintain a long-term good relationship with consumers, in order to make consumers impressed by the business, for different customer groups to send different frequency, such as more active familiar customers, can be a little more frequent, send knowledge about the product, etc., for not very active customers sometimes push the other party needs the product-level holiday greetings.

During holidays, many enterprises, e-commerce, and supermarkets will choose to push activity SMS to users, in order to stand out among many SMS content.

First of all, the content of the text message must be good, highlighting the content and theme of the event and the detailed time of the event.

Secondly, it is best not to use a personal mobile phone number**, which is easy to be intercepted by the operator.

It is recommended to choose a professional SMS ** platform to cooperate, with good results, large base and cheap.

First of all, the purpose of sending SMS must be clear, only if the merchant knows what the purpose of sending SMS is, then his customers can be clear and clear, knowing that if the merchant does not even know the purpose of sending himself, then the customer may not know the intention of the merchant in the process of receiving the SMS and only looking at it, and such a text message is an invalid SMS. **The purpose of SMS service is roughly divided into four stages, that is, informing, reminding, persuading, and reinforcing.

The notification stage is to send some new products, such as the opening of discounts and similar text messages, which can be sent before the holidays.

The reminder text message is sent one or two hours before the carnival starts, which can remind customers simply and quickly, so that customers can be ready to buy, which is also very necessary for merchants and enterprises.

106** Short silver Yin Xun letter camp with shed sales.

In the later stage, it is the persuasion stage,The purpose of sending text messages is to make customers have a stereotype of their own business,And this stereotype must be a good impression,For example, Jingdong gives us a portrayal impression,That's fast,But this is a subtle process。 In the final strengthening stage, it is able to let customers clearly know the concept of the merchant's own company, for example, some beauty brands are based on the concept of pure nature, and they often have these contents when they usually send information, and subtly, people think that this business company is to produce natural products, and when they need very natural products, they will definitely think of this company first.

The 106 SMS** platform can be widely used in major industries, notification SMS, marketing SMS, verification code SMS can be sent, sent with a number starting with 106, and conditional service providers will also provide a dedicated SMS channel to avoid problems such as SMS delay or failure to send due to channel blockage during peak periods. The high-quality 106 SMS** platform has a high SMS arrival rate, which can ensure the timely delivery of enterprise SMS.

If you need an SMS platform, you can test Bab.

The SMS platform still needs to be tested to see in person in order to have a deeper understanding of some of the platform's features, and whether it meets your requirements and can meet the requirements of your business. Many platforms have the opportunity to provide free testing, so you can test a few more and compare them.

The purpose of enterprise SMS marketing is to promote products or services, activate and wake up sleeping customers, promote secondary transactions, or enhance brand presence.

First of all: To accurately divide their own customer groups, meticulous classification, according to the positioning of their own products and the preferences of customers, to push different SMS content to different customers, as far as they are interested. Note:

The effect of blind texting is certainly minimal.

And then: More importantly, find a reliable SMS platform, if the cooperative SMS platform deducts false amounts (it is easy to fall into this pit if you blindly pursue low prices), no matter how accurate your data is, it will be in vain, not only the waste of money, but also the fleeting priceless business opportunities;

Why would people have a soft spot for your product? The truth is actually very simple - no one has me, and no one has me. It means that in similar products, I have functions that others don't have, and others have functions that can't compare to mine.

Of course, it doesn't have the function that I have, of course, it needs to be more convenient and practical, otherwise it is equivalent to the user wants a banana, but you give him an apple, so that in the end it will outweigh the loss, and the specific method can see the avatar.

Marketing SMS is simply the advertising SMS received on the mobile phone, the kind of SMS is generally ** out, but after receiving more, there will definitely be merchants who want to send it themselves, in fact, this is okay, but if it is released through their own mobile phones, it is definitely not cost-effective, because the SMS fee of the mobile phone is a dime, if it is a million SMS, the cost is quite high, and generally like that kind of marketing SMS is released through a third party, the content of the SMS will be reviewed in the early stage, if it is normal, can be released, but the mobile phone number generally needs to be provided by yourself, as for the effect, it depends on what industry, but as long as the user is accurate, the effect should be okay.

As for the ease of customer acceptance, it is difficult to say, it can only be said that the customer will not be disgusted if he needs it, and he should not be sure of disgust, because the text message itself is hard and wide, so it does not depend on how the customer can easily accept this problem.

The first thing to do is to highlight the selling point of the product and the target group of customers.

Email marketing can be used for marketing promotion, which is very convenient, large in quantity and low in cost. Personalized emails are more receptive to customers.

Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized.

1.Every email is different 2Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatically change IP addresses

6.E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

SMS wants to make it easy for customers to accept First of all, it is certain that the customer group sent has this need, or it is a prospective customer who has consulted before, don't be too inky about the content, and you need to pay attention to the time and frequency of sending.

If you want to play SMS marketing, first of all, a good marketing template is essential, and you can click on my avatar to find this aspect.

At the same time, it is recommended to refer to the professional SMS** platform to do it, and the SMS sent by personal mobile phones is easy to be intercepted by the operator.

The professional SMS platform has a good effect, and in the case of a large base, it is also very cheap, much lower than that sent by personal mobile phones.

The most important thing is not to be intercepted by operators.

Marketing SMS messages should be aware of the following:

1. Send time, to the target customer has time to see, if the work time or sleeping time will not be good.

2. The value of the content should arouse interest. If the target customer is more sensitive to the price, and the content of your SMS says that the new product has arrived, the effect will not be good!

3. Manufacturing reasons, such as big discount reasons: annual store celebration, a festival**, year-end clearance, etc. to build trust.

I think if you want to maintain the relationship with customers, the main thing is to communicate through communication, it is best to communicate face-to-face, if you must use SMS for maintenance, then you should be able to use the SMS ** function of Reed Assistant to maintain customers during daily holidays.

Maintaining customer relationships is some interaction with customers, you can send greetings during the holidays, and you can use Reed assistant to assist yourself in this.

**SMS return visit feedback tracking to contact old customers.

It is a process of building and strengthening relationships. The customer has come to the company before and has a preliminary understanding of our company, and the follow-up is to continue to follow up the process of in-depth development of interpersonal relations.

Just ask some words such as: Are you busy lately, pay attention to your body, and so on, you don't need to call ** every time, just ask if you need training recently, have you received our schedule, and so on. Always ask the customer this feeling is to do sales, generally a company's personnel manager will receive a lot of such sales every day, he has already been bored, at this time he wants your greetings, and he should talk about work and life appropriately, talk about the heart, he will remember you.

By the way, your company will also be remembered.

2.Send some good MMS, text messages, condolences, or interesting articles to customers during the holidays.

Make the customer feel cared for, and he will think that you are not there to sell.

3.Remember the needs of customers and notify each other with **SMS as soon as possible.

For example, customers want some of the most advanced clothes, and when you get new goods, you use the bridge of your nose to send them to the customers who need them, and so on, to show your enthusiasm. It is said that the highest level of doing business is to become a close friend with customers, so that customers feel that you are trying to find ways to put yourself in their shoes and truly solve problems for them.

4.Classification of customers, A, B, C, D can be determined according to their own requirements. Define the frequency of sending SMS messages for different customers.