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With the rise of social networking and the rapid development of information dissemination, public opinion analysis has become an important demand for enterprises and departments. Public opinion SaaS is an Internet-based public opinion monitoring and management service, SaaS is the abbreviation of software-as-a-service, which refers to the cloud service provided in the form of software services. The services of public opinion SaaS include text, social and other forms of public opinion monitoring, analysis, reporting and management, helping enterprises, enterprises and organizations to understand and grasp the public's feedback and opinions on them in a timely manner, so as to better formulate and adjust relevant policies and strategies.
In addition, with the continuous development of public opinion SaaS, its functions and services have gradually improved. Public opinion SaaS can also help enterprises, organizations understand the trend, trend, influence and emotional tendency of public opinion in real time, provide data, reports and solutions to deal with negative public opinion, promote brand reputation, maintain credibility, and solve various public opinion challenges faced by enterprises, enterprises and organizations. Specifically, Zhida Technology Public Opinion SaaS can provide the following services:
1. Public opinion monitoring and early warning: monitor and analyze word-of-mouth and reputation in real time, the performance of brands and products on the Internet, changes and trends in topics and hot spots, and timely warn negative information and crisis events.
2. Public opinion analysis and report: Provide public opinion report and analysis, interpret public opinion trends, trends and influence, and help enterprises formulate public relations and brand communication strategies.
3. Public opinion management and response: When negative public opinion erupts, provide crisis management and response strategies, and maintain reputation and credibility by coordinating and guiding public opinion on the Internet.
4. Other extended services: such as word-of-mouth management, social ** operation, content marketing, etc.
In the future, with the development of technologies such as big data, artificial intelligence, deep learning, and natural language processing, the functions and services of public opinion SaaS will be more complete and richer. At the same time, as the application of public opinion analysis in the business and political fields is becoming more and more extensive, the public opinion SaaS market will also further expand. It is estimated that by 2025, the global public opinion SaaS market will reach more than 12 billion US dollars.
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The Youxun public opinion monitoring system is used in this mode, and I also think that it can indeed provide a cloud platform to use, which can save a lot of things. There is no need to purchase additional software and hardware, build a computer room, etc., and there is no need to hire a special person to be responsible for this work, which is very convenient. It is recommended that you use it.
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One is that the amount of information is larger, and the other is that intuitive public opinion data analysis can be carried out, which is convenient for the timely grasp of the development trend of public opinion and the category of public opinion information, which is of great help to the writing of public opinion reports.
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<> tofu has brains, but you don't.
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<>I see you, I'm afraid of electric shock; I can't see you, I need to recharge; If it weren't for you, I think I'd be out of power.
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The way to choose public opinion monitoring software: the amount of information should be complete, the accurate processing of public opinion information and the response speed of public opinion monitoring should be fast, etc.
Some irrational discussions, gossip or negative reports often stimulate people's general sense of crisis to a certain extent, and even affect the trust of the masses in the party and the first generation, and affect consumers' identification with a certain corporate brand. The attention and reaction of netizens to the incident shocked the departments and enterprises concerned. If the correct incident analysis and response are not taken in a timely manner, the impact can be difficult to estimate.
Therefore, it is very important for relevant departments and enterprises to pay attention to the sensitive public opinion of the industry.
To pay attention to the sensitive public opinion of the industry, you have to find a reliable platform, and Sina Public Opinion is trustworthy. Since its launch, Sina Public Opinion has provided 7,000+ government and enterprise organizations with a full range of public opinion services, including information monitoring, network-wide event analysis, Weibo event analysis, competitive product analysis, customized briefing, large-screen command system, etc., to help government and enterprise organizations quickly discover, timely deal with and provide positive guidance on social hot topics and emergencies. Based on Internet information collection, text mining and intelligent retrieval, Sina Public Opinion can discover and quickly collect the required network public opinion information in a timely manner.
Through automatic collection, automatic classification, intelligent filtering, automatic clustering, subject monitoring and statistical analysis, it realizes the rapid identification and directional tracking of social hot topics, emergencies and major intelligence. It integrates monitoring, early warning, analysis and reporting.
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Our company uses Longdao Mingyi, which has a very good effect, powerful functions and wide information coverage!
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A good public opinion monitoring software should have all-weather real-time monitoring functions, wide coverage, efficient crawler efficiency, comprehensive information, convenient and easy-to-use software, rapid early warning, and generate easy-to-understand analysis reports.
For example, the public opinion monitoring system of Yituo uses high-performance crawlers, which can collect information for more than 20,000 ** 7 24 hours a day, and filter, sort, analyze and mine the collected information, so as to provide users with public opinion portal**, public opinion classification monitoring, theme monitoring, public opinion early warning, public opinion report and other services.
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The collection of the Rank public opinion monitoring system is good, facing the national service, and they use the domestic leading natural language awareness technology, relatively more understanding of Chinese, and their collection uses cloud collection, using the inverted zipper method to collect more extensive information.
At present, the mainstream public opinion in China includes;
Rank public opinion monitoring system.
Zhongke Xintian public opinion monitoring.
Meiya Pico. Ant network public opinion monitoring military dogs.
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There are many public opinion monitoring software on the market, and the choice of what kind of software to use for monitoring should be based on your own needs, combined with the advantages and disadvantages of monitoring software! There are the following standards for general public opinion monitoring: 1. The comprehensiveness of data monitoring; 2. Timeliness of monitoring data; 3. Accuracy of monitoring data; 4. Customizability of data monitoring.
It is recommended to use Sina Public Opinion Pass, which can not only meet the above 4 standards, but also monitor and customize the 11 major ** of the whole network, with a daily increase of 100 million + data on the whole network, and 100 billion stock data. It's my pleasure to have my advice, thank you, and have a great day!
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Public opinion monitoring is a task that requires cutting-edge information processing technology and rich processing experience, and customers can grasp valuable information through Wisers' solutions, explore the correlation between various information, gain insight into crises, and meet customers' needs in all aspects. In the event of negative public opinion, Wisers can quickly provide feedback to customers by email, SMS, etc., to comprehensively reduce the risk of corporate public opinion.
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In order of importance, they are:
2. Monitoring coverage: There must be a whole network coverage detection function. If it is only to monitor the key points, the main **. There must be omissions. The advanced public opinion system will definitely have a "metasearch" function.
3. Easy to operate and maintain. An overly complex public opinion system will generally fail to play its performance because the operation is not in place.
4. Cost-effective, advanced public opinion system, will not be prone to many servers.
For small and medium-sized units, it is enough to directly use the new generation of panda public opinion engine.
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First, the existing information collection technology is mainly through the link relationship between the network pages, automatically obtains the page information from the network, and continuously expands to the whole network with the link. Currently, some search engines use this technology to search web pages around the world. The public opinion monitoring system should be able to set the subject objectives according to the user's information needs, and use the combination of manual participation and automatic information collection to complete the information collection task.
Second, pre-process the collected information, such as format conversion, data cleaning, and data statistics. For news comments, it is necessary to filter out irrelevant information and save the title, source, publication time, content, number of clicks, commentator, comment content, number of comments, etc. For forum BBS, you need to record the title, speaker, publication time, content, content of the reply, number of replies to the post, etc., and finally form formatting information.
When possible, you can operate directly against the server's database.
Third, the report is generated according to the result database processed by the public opinion analysis engine, which users can browse through the browser, and public opinion monitoring systems such as Antfang provide information retrieval functions, query hot topics and tendencies according to specified conditions, and browse the specific content of information to provide decision support.
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