What is the reason for the popularity of snow beer in the beer market?

The popularity of a beer is due to two reasons: one is that the quality of the product is excellent and suitable for the taste of the general public; Second, publicity and marketing are done well. Snow beer is popular in the market for two reasons.

Snow beer is liked by many people with its refreshing taste, not as sticky as other beers, ** not high, there are many kinds to choose from, its various advantages have caused many people to like.

It is also because of the adjustment and reform of Snow Beer over the years, from 2017 to 2019, China Resources Snow Beer closed 35 breweries in one go. Although it attracted criticism, the results were visible to the naked eye, and the performance rose directly from 100 million yuan in 2017 to 100 million yuan in 2019. It can be said that such a drastic reform method has made Snow Beer occupy an increasing share of the market.

The reason why beer is more popular is definitely that it tastes good and tastes good!

In 1964, a new product beat all the old beers in China and won the first place at the product competition where China's beer authorities gathered. This beer is named "Snow Beer" because of its rich foam, white as snow, and long-lasting flavor and fragrance.

In 1933, during the period of Manchuria Beer Wine Co., Ltd., the advanced beer manufacturing technology of the Japanese Sun and Kirin was adopted, and Manchuria Beer developed rapidly, and by 1937, the annual output of beer had reached more than 16,000 tons. The fermentation tanks downstairs bear witness to this history. (Introduction to the addition of fermenters).

On November 2, 1948, Shenyang was liberated, and the factory was taken over by the people** and renamed the brewery.

In March 1949, it was named Shenyang Brewery.

In 1964, a new product beat all the old beers in China and won the first place at the product competition where China's beer authorities gathered. This beer is named "Snow Beer" because of its rich foam, white as snow, and long-lasting flavor and fragrance.

Enter. In the seventies and eighties, with the development of the enterprise, the improvement of the technical level and the demand of consumers, the company developed 11 degrees snow beer and 11 degrees snow dry beer on the basis of maintaining the style of 12 degrees snow beer.

In 1994, Shenyang China Resources Snow Beer (now renamed China Resources Snow Beer Liaoning ****) was established. After the joint venture, "Snow Beer" has been strengthened, Hong Kong China Resources Company and the world's second largest international famous brewing group SABMILLER, the two major shareholders have injected strong funds into "Snow Flower", provided the world's most advanced management and technology, especially with a new international business philosophy, so that "Snow Flower" this traditional brand has been full of vitality and vitality, and the development momentum is stronger.

Today, CR Snow Beer has developed from a single production plant in Shenyang to a beer group with more than 60 production enterprises in the country, and Snow Beer has developed from an independent brand in Shenyang to the whole country, becoming a famous brand in China with a brand value of 100 million yuan.

Snow Beer's 75-year history has recorded many honors, and these glorious trophies and certificates are placed in the display case.

In 1978, 12 degrees Snow Beer was rated as a famous brand product in Shenyang, and in the same year, 12 degrees Snow Beer beat other competing beers at the National Wine Appraisal and was rated as a national high-quality liquor by the 3rd National Wine Appraisal.

In 1984, Snow Beer won the Gold Cup Quality Award of the National Competition awarded by the Ministry of Light Industry. In 1986, he was awarded the Silver Medal by the National Quality Evaluation Committee.

In 1992, all the products of the Snowflake series were named "Provincial Inspection-free Products" by the Liaoning Provincial Bureau of Technical Supervision.

Since 2002, Snow Beer has been continuously recognized as "China Famous Brand Product" by the State Administration of Quality Supervision. It has won the honorary titles of "National Product Quality Exemption Certificate", "Liaoning Quality Demonstration Brand", "National Liquor Product Quality and Safety Integrity Brand" and so on.

In the "2005 China Most Valuable Brand Release Review Conference", Snow Beer became the fastest growing national beer brand in China with a brand value of 100 million yuan for the first time. By 2007, the brand value of Snow Beer had reached 100 million yuan.

Snow beer is also one of the best in China's beer rankings, the snow beer brand has been in China for 9 consecutive years, and the reason why Snow Beer has been sustained in the market is because it is committed to the brewing of the best beer that Chinese beer lovers love, and thanks to the global brewing technology and strict quality testing indicators, it ensures that the flavor stability and biological stability of Snow Beer are improved, and consumers can taste and drink the beer, which constitutes the basis for China Resources Snow to continue to maintain market sales. At the same time, CR Snow continues to promote the layout of modern large-scale factories across the country, and takes the needs of beer lovers as the starting point to establish the most complete and most complete beer factories in the country to ensure that consumers across the country can drink the freshest and most delicious beer in time.

Snow Beer strives to be a conscientious beer company, strictly controls every wheat, every hop and every drop of water of beer, uses mellow skills to ensure a standardized brewing process, and never adds any artificial ingredients, resulting in excellent quality of Snow Beer, and has a good reputation among the people. Snow Beer is well aware that the times are constantly developing and progressing, and being trapped in place and stagnating will only fall into the whirlpool of failure and cannot extricate itself, so Snow Beer continues to explore the constantly updated needs of consumers in the market, judge the situation, and respond to the needs of the times, so as to create a dynamic beer brand, which is deeply loved by the majority of consumers. It is precisely with the guarantee of the first two items that the brewed snow beer is rich, white and delicate, and lasts for a long time; The taste is mellow, the aroma is overflowing, and the barley aroma is pure, which can dissolve fatigue, refresh people's hearts, and give people a sense of relaxation and pleasure.

Therefore, I have a ruler in my heart for whether snow beer is good or not.

This is also the strategic planning of Snow Beer, after all, the market is now around the development of the times and the market quietly changes in competition, Hou Xiaohai specifically pointed out, "In the old world, the beer industry is a rapid growth in scale, scale to win the era, the mainstream to win the world, the high-end has no right to speak." "Nowadays, the beer industry has moved from the old world to the new world, and the industrial upgrading has become the general trend, and the importance of quality and personalized fiber is becoming increasingly prominent.

Because high-end beer makes a lot of money, this may be the initial motivation for their company, and because other brands do not have high-end production gods, they will go to high-end beer.

This is a kind of commercial hype, otherwise how to increase sales!

Snow beer is mainly divided into these six types: the most familiar should be the brave end of the world Jane closed shed series and pure life series, but in addition to these two more classic series, there are also Snow Crystal Zun series, Snow Pure Series, Snow Refreshing Series, Snow Light Series, etc.

Founded in 1994, CR Snow Beer is a national professional beer company headquartered in Beijing, China.

CR Snow Beer has 98 breweries in China, including Snow Beer brands and more than 30 regional brands.

Snow Beer, as the beer brand chosen by Chinese consumers, has a story of "Snow First Brewing" behind its good sales.

Snow Beer is a well-known beer brand in China, which began to be produced in the 50s and has a very high reputation and market share in the Chinese market. However, some people consider snow beers to be industrial beers, which means that they employ a heavily mechanized production process. So, is Snow Beer an industrial beer?

Industrial beer is defined as a beer product that is produced on a large scale by a large brewery and uses a mechanized production process to achieve large-scale, high-yield and low-cost beer products. Compared with traditional manual brewing, industrial beer pays more attention to standardization and large-scale production. According to this definition, snow beer can indeed be defined as an industrial beer.

The production process of Snow Beer is industrialized (automated) on a large scale and produced efficiently according to standard processes; At the same time, the raw materials used, such as malt and hops, are also planted on a large scale and harvested in a standardized manner.

In addition, the quality control process of Snow Beer is also very important and strict. Through a large number of effective procurement and inspection equipment and inspection measures, they monitor the quality changes and defects in each production link, and regularly conduct technical training for the workshop to ensure the standardization and standard of the process. They also focus on the use of new technologies such as big data and artificial intelligence (AI) to monitor, analyze and feedback the data of the production process, which further improves production efficiency and quality.

In short, although Snow Beer is an industrial beer, they attach great importance to production quality and intelligent technology, and constantly promote the improvement of production process and quality. As consumers, we can taste them, but at the same time, we should have an in-depth understanding of the characteristics of their production and brewing process.

Recently, China Resources Snow has launched a series of high-end beers priced at 990 yuan a box, but there are only two bottles in a box, which means that a bottle of snow beer is as high as 500 yuan a bottle. People can't help but think that what kind of wine Xuehua has launched, and it is unbelievable that it can be sold for 500 yuan of beer. Because of the high price, its sales on an online shopping platform are not very good, and the sales volume is only more than 60 orders a month.

In fact, it is also understandable that beer is the most commonly used drink in our lives, and its ** is because it is cheap, in line with a consumption level of our public, so in the summer, we eat barbecue crayfish, and then with a little cold beer, which is particularly refreshing. Beer sales are never a concern, because in the summer it never drops out.

So if you sell a bottle for 500 yuan now, how many people will buy it for the majority of consumers? Everyone is generally a salaryman. 500 yuan may be someone else's living expenses for a month and a half, or a meal to spend outside.

Come to me to invite friends to dinner today, I only need to spend 500 yuan, but if I go with this bottle of beer, I will go directly to 1000 yuan, and a bottle of beer can be drunk by several people. <>

Although people's consumption concept is changing, the consumption level is getting higher and higher, but 500 yuan for a bottle of beer for ordinary people is simply a fantasy, when we buy something, we will think about it, the price I pay is not proportional to this thing, a bottle of beer is sold for 500 yuan, I think few people can accept. <>

Let's compare a bottle of five-dollar beer with this five-dollar beer, I don't think this bottle of five-dollar beer can be 100 times higher than five-dollar beer, I think the reason why he set ** so high is actually a propaganda means to attract people's attention.

I think this kind of thing is very bad because I don't think it's necessary to sell a bottle of beer so expensive, and I'm sure there are a lot of people who won't buy it.

I am very optimistic about this kind of beer, I think their idea is too shocking, no one will want to buy a bottle of beer for 500 yuan, especially for ordinary people, this 500 yuan can buy a lot of things.

This is very unreasonable, beer ** is very high, and the average person can't afford to consume it at all, this practice is very excessive, very unfavorable.

I think this matter is particularly outrageous, because this ** is too high, and ordinary people can't afford it at all.

The popularity of Snowflake is particularly high, and there are many people who trust the brand Snowflake very much, so there is a market for launching high-end beer, and it is very normal to know it.

In fact, Xuehua also wants to come up with a new series, and then attract everyone's attention, be able to buy Xuehua's beer, and then increase sales.