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What is the reason why young people are watching less and less TV now?
1. Many young people are keen on fitness.
Didn't have time to watch TV.
When this generation of young people was young, watching TV was almost a very important entertainment item, and at that time, many families did not have TV, and it was happier to be able to watch TV, and nowadays, more and more people have stopped watching TV, and there are many reasons for this. For example, young people like outdoor sports, they often go to play basketball or other fitness sports, and they don't want to stay at home and watch TV. Because they find it more fun to exercise outside than to watch TV.
Second, the popularization of electronic products can completely replace TV.
There are more and more ways to get entertainment programs for people, from computers to smartphones, and these electronic devices are more convenient and flexible than televisions, for example, people can take their mobile phones to watch dramas or watch some variety shows anytime and anywhere.
And TV can only stay at home and watch those fixed programs. In addition, more than a dozen young people like to play games compared to watching TV, and today's TV shows are becoming more and more monotonous, and there are often large commercials. This is also one of the reasons why people are reluctant to watch TV.
3. Young people pay special attention to cultural literacy and choose to read books in their leisure time.
As the pressure of young people increases and the pace of work accelerates, people spend more and more time watching TV, and they will use some time to read books or other means to recharge themselves in response to such a rapidly changing society. Because the amount of information available through television is getting smaller and smaller, there are fewer and fewer young people watching it. There are many people who are interested in not wanting to buy a TV at all, and even if they do, they are still used as an ornament and put it there.
Therefore, the amount of information obtained from TV is getting less and less, which is the main reason why people watch less TV.
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Because many of the cases are now low-headed people, many people have mobile phones, or computers and TVs to watch, very few things that can be seen on mobile phones can not be seen on TV, and the things that can be seen on mobile phones will be more comprehensive, and people choose mobile phones to think that it is very convenient.
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Mainly because most young people now like to play with their mobile phones, or watch dramas on iPad, and there are fewer and fewer TVs at home.
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The reason why more and more people are reluctant to watch TV is mainly because mobile phones and computers are very popular now, and young people only need to look at mobile phones and computers. Nowadays, many TV shows are very boring and cannot attract the attention of young people. The time for watching TV shows is also relatively fixed, because young people prefer to search for programs to watch freely, so young people are becoming more and more reluctant to watch TV.
In the past, when television was very popular, many young people basically revolved around the television every day. However, more and more young people are now reluctant to watch TV. Why are more and more young people reluctant to watch TV?
Here's what I think:
First, mobile phones and computers are very popular now.
With the development of the Internet and the development of science and technology, mobile phones and computers are very popular in modern society, and basically every young person has a mobile phone and computer. Because it is very convenient to watch TV on mobile phones and computers, more and more young people are reluctant to watch TV programs on TV.
Second, many TV shows nowadays are very boring.
Nowadays, many TV shows are actually very boring, and if young people spend a lot of time watching these boring programs, they may not be able to get in touch with more interesting things. Because boring TV shows can no longer attract the attention of young people, more and more young people are now reluctant to watch TV.
3. The time of TV programs is generally fixed, which is not in line with the habits of young people's ** programs.
Many TV programs are generally fixed at the time, and this behavior of watching TV programs at a fixed time is completely inconsistent with the habits of young people watching TV programs. It is precisely because of this that more and more young people are reluctant to watch TV.
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Because young people now like to play mobile phones, play games on the computer, and have no time to watch TV, and they feel that TV is boring, so they don't watch it.
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Because the development of electronic products is quite good now, some people can play computers, some people can play mobile phones, and there is no time to watch TV.
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Because many young people now prefer to look at mobile phones, there is more information on mobile phones, and there is also the function of watching TV, so many young people do not watch TV.
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It's fake that young people don't watch TV, but it's true that they don't watch TV shows!
An online video once showed such a scene: three generations of a family in the same room, the young people each have a mobile phone, the children are also buried in the tablet games are also buried in the tablet, and the old people are staring at the TV screen with expressionless faces. For two or three hours after work, the family was collectively silent and did not communicate with each other.
This is the norm in many families, and young people's attention has been completely attracted by mobile phones, not to mention TV, and even family affection has been put aside and abandoned together. Some people even assert that by the post-00s or even the post-10s in the future, TV will be completely reduced to a niche product.
The reporter randomly interviewed more than a dozen young people born in the 90s and 00s, and it is indeed a common phenomenon not to watch TV, but the reason is unexpected: there is no TV program I want to watch!
Xiaogui in 1994 is still living with his parents, and he thinks it is very embarrassing to watch TV and grab channels with his parents: "When my own house is handed over, I must first build a super large screen, play games, and watch some high-quality programs, such as good-looking American dramas or Blu-ray film sources." ”
Xiao Liang, who was born in the 80s, also complained constantly when he talked about TV problems: when I have time to watch TV, I opened it and took a look, either a blind date for middle-aged and elderly people, or an animation bombardment of children, "The programs suitable for our age are too limited, there are few choices, and we have to consider the time period, so I don't watch it at all, and it is more convenient on my mobile phone." ”
Like Xiaogui and Xiaoliang, most young people reject TV not because of the TV itself, but because of the content of the TV.
Appliances become furniture? The location of the TV in the new house decoration is still the first requirement!
From the perspective of home design, not only have household appliances not become furniture, on the contrary, the first thing that almost everyone thinks about when buying a house and decorating is where to put the TV. "The living room can't be called home without a TV, and the TV gives the house a taste of home. ”
Yinbei is a fashion and simple furniture custom brand, and its furniture style is widely popular with young people under the age of 30. Its designer told reporters,Almost all young owners in the custom furniture,First of all, they will consider the size and placement of the TV,"In the past, you can buy furniture directly and put it on the TV,But now the TV screen is getting bigger and bigger,The size and location of the TV should be considered when formulating the plan。 The location of the TV directly determines the overall layout of the living room.
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As you may have noticed, young people don't like to watch TV anymore. In fact, not only young people don't like to watch TV anymore, but also middle-aged and elderly people don't like to watch TV.
According to the "Media Blue Book: Report on the Development of China's Media Industry (2020)" jointly released by five companies and institutions including the School of Journalism and Communication of Tsinghua University and CCTV Market Research Co., Ltd., in 2019, the average viewing time of elderly viewers aged 65 and above was 277 minutes, which is the only viewing group of TV ** with undiminished viewership.
Why don't people love to watch TV now? In fact, the core is the mobile Internet era, and we spend more time on mobile devices. For example, today's smartphones, smart tablets and mobile PCs occupy most of our leisure time; Secondly, the function and performance of the TV itself are not attractive enough to young people.
Mobile smart devices are more attractive than TVs. In the era of mobile Internet, all kinds of mobile screen display terminals are flooding our lives, such as mobile phones, tablets, PCs and other mobile devices, which are not only easy to use, but also very convenient to carry, walking, sitting in the car and lying on the sofa, you can hold and play anytime and anywhere. The way young people play time has changed, from the TV of the past to the mobile screen display device of today.
The experience and apps on mobile devices are much better than those on TV. With the advent of the mobile Internet era, the penetration rate of smart devices has gradually increased, and the application apps around smart devices have gradually increased, compared with smart TVs, the playability of these mobile devices is much higher, resulting in young people being reluctant to spend time on TV.
At present, the popularity of short apps, news apps, and live apps on the Internet has brought users a very different experience, and has also changed the path for people to get information, news, and advertisements from TV. In addition, mobile games, which are now very popular, are also constantly seizing the leisure time of young people, and the time to watch TV is getting less and less.
In general,Under the influence of the mobile Internet,There are also the applications and experiences of smart terminal devices continue to improve,Not only young people,There are also middle-aged and elderly people are slowly getting used to mobile screen display devices,TV is slowly losing its attractiveness。 So, what can be done to make TV more attractive? Or how should the TV industry turn this around?
The author believes that there are several points that can be used to increase the attractiveness of TV to users. First, enrich the functions of TV, which can be adapted to the application needs of young people now; Second, increase the interactive experience, so that TV is not limited to TV; Third, enrich the content of TV, after all, it is more refreshing to watch movies on the big screen.
Enrich the functions of your TV. Today's young people like to play games,If the function and performance of TV are powerful enough,Young people still like to play games with TV very much,After all, the big screen can bring a wider field of view and a shocking experience。 Nowadays, with the advent of the cloud gaming era, game lovers can also play games through TVs and experience the fun of the big screen.
Increase the interactive experience. A TV can't just be a TV, it has other interactive features. For example, intelligent control.
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Watching TV is actually very time-consuming, there are hundreds of episodes of TV series that are longer, and there are also one or twenty episodes that are shorter, and it takes a lot of time to watch a complete TV series. And office workers work from 9 to 5 in the morning every day, and when they get home, they have to deal with all kinds of things in life, and finally wait until the weekend to have various parties. And now most of the post-90s have devoted themselves to social work, if you are surrounded by office workers, you feel as if no one in the world watches TV dramas, and now there are many people who follow dramas, such as school students and friends who have leisure time will watch some TV series.
In fact, because of mobile phones, with the popularity of smartphones, everything you want to see can be found on your mobile phone. And the interest of mobile phones in people is a screening process, the more you like to watch a certain category**, the more it will push a certain category to you**. This kind of attraction cannot be achieved by the TV set, and the TV set cannot achieve the refined promotion of a certain person.
Why are they all post-70s now? The post-80s, post-90s, and post-00s individuals don't like to watch TV anymore, because now mobile phones are very advanced, there is everything, and there is no need to watch TV, so now that they are watching TV, young people don't like to watch it, and they don't buy him.
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Young people don't like to watch TV more and more, in fact, this also has a certain similarity with **landlines. So why is it that almost every family still has it now, and the fixed ** is basically 80% - 90% of the families do not necessarily keep it. From real-time news, as well as the latest important news events, dynamic releases still need to be transmitted by television, after all, not every country in the world has a well-developed network, but satellite TV is relatively common.
Back to the question, young people don't like to watch TV more and more, the most important thing is the popularity of portable smart electronic devices and the development of network applications, massive TV and movie resources, everyone has a smart phone, real-time refresh, convenient. TV is too single for now, with a fixed time, a fixed amount, and a lot of advertisements. But for me, I watch sports, news channels, I still watch it on TV.
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Because TV dramas are really scummy, the new generation of stars cares about development and development, and there is no hard technology.
Out of the old actor's acting school, the others are basically not good at word of mouth, it's too bad, I'm afraid it will be the soul tomb of the TV series in the future!
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It's the age of the internet. In the new era, mobile phones can now look at how one thing. Whether it's news or **, you can watch it with your mobile phone.
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The main reason why young people don't like to watch TV is because there are other leisure and entertainment projects, such as mobile phones, which are things that young people can't leave, because there are also mobile phones that can be seen on TV, and mobile phones are more attractive than those on TV, which is the main reason why young people don't like to watch TV.
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