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Brand IntroductionNongfu Spring.
It is a drinking water **** under the Department of Yangshengtang, which was established in 1996. The business scope is quite extensive, such as drinking water, functional drinks, black tea, coffee, etc., and the founder is Zhong Sui.
The number of employees in the enterprise is more than 4,000, both in terms of market influence and enterprise size.
All of them have been quite well-known in recent years. It has four main water source bases, namely Zhejiang Qiandao Lake.
Danjiangkou in Hubei, Wanlv Lake in Guangdong, Cuocao Spring in Jilin.
Nongfu Spring is a little sweetAccording to relevant information, the Nongfu Spring brand was officially launched in April 1997. Later, the advertising slogan "Nongfu Spring is a little sweet" was successfully pushed out through TV commercials. The TV commercial is set in a rural school, and the naughty students can't help but drink Nongfu Spring during class, and when they drink it, they make a sound, which makes the teacher feel very angry and criticize him.
Later, after class, the teacher drank Nongfu Spring and said, "Nongfu Spring is a little sweet. This relatively simple advertisement quickly spread all over the country as soon as it was broadcast, and the overall popularity has also been rapidly improved.
The ad was voted the best slogan of 1999, which shows how impressive it was.
We don't produce water, we're just nature's porters, and this is another slogan from the brand that highlights its core values after "Nongfu Spring is a little sweet". Although there are only a few sentences, it not only conveys the information that Nongfu Spring is natural water and takes the word natural water source base to the public, but also completely establishes the brand image. In addition, according to TV commercials, the public can also follow the camera to see Nongfu Spring in Changbai Mountain.
The process of building a factory to take water has made its image of a "porter" more deeply rooted in the hearts of the people.
Other advertising slogansIn addition to the two advertising slogans that are quite popular, Nongfu Spring also has a number of other advertisements, such as "Drink a little every day, be more healthy." "Mountain springs are on top, farmer's tea." "Make good tea with your heart.
Good tea, good water, good people to drink. "The good thing is natural, the value is the quality, etc. ”
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We don't produce water, we're just nature's porters. Nongfu Spring, a little sweet, is on the top of the mountain, the source of water. Make good tea, good water, good tea, and good people to drink. Water is the mother of tea, and the water of making tea. Wait, the most classic is that Nongfu Spring is a little sweet.
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The advertising slogan of Nongfu Spring is that Nongfu Spring is indeed a little sweet, and Nongfu Spring loves the taste, and drinking Nongfu Spring will have a natural taste, and drinking Nongfu Spring has more than a little sweetness. One of the most classic advertising slogans is that Nongfu Spring is indeed a little sweet.
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Nongfu Spring is more than just a little sweet. Remembering the bittersweet thoughts, Nongfu Spring. Drinking Nongfu Spring has a natural feeling.
Health comes from mountain springs. Farmer water, love taste. Sweet farmer water, dripping good taste, pure by yourself.
The most classic is: Nongfu Spring is a little sweet.
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Nongfu Spring. The classic advertising slogan is a little sweet, and the real origin actually comes from the mouth of an eight-year-old girl in the first-line market!
The advertising slogan "Nongfu Spring is a little sweet" has achieved the hegemony of Nongfu Spring in the water industry, and it is not an exaggeration to evaluate it in this way. This advertising slogan has deeply entered the mental model of several households.
It also opened the road of the farmer's wild race. The success of the farmer and the hotly discussed advertising slogan have also triggered the touting and in-depth interpretation of the industry and the advertising and marketing circles, and it has always been doubtful who made this advertising slogan.
Back in 1996, location: at the entrance of a primary school in Shanghai. Zen push! Stalls economy.
In order to expand the Shanghai market of Nongfu Spring, a group of nature porters handed out leaflets at the entrance of the primary school, holding small bees.
Trying his best to sell the water from the farmer's house, which sounded rustic, at that time the main one was the kind that was bottled in 5 liters. The emperor lived up to his wishes, and finally there were aunts and grandmothers who picked up the children in twos and threes, and they took the bait for the event gifts and discounts. At that moment, at this very moment, the exciting protagonist appeared.
An aunt took the little hand of her granddaughter who had just gotten out of school to the stall, asked east and west, up and down, left and right, and looked at the nature porters, (Ala Hairen, pay attention to food safety, minerals are still very good, you have never heard of the brand, or don't dare to try), the porters took out business licenses, carried gifts, sent small bottles of water, drank it themselves, and encouraged each other to try various methods! finally impressed Aunt Shanghai, and what really prompted the purchase was the little girl who was waiting for some impatience. (So heavy, Arati.)
Don't move, you young men help send it, it's not far anyway), the porters are quite willing, and finally the order is out! Multi-point service is also Boss Zhong's consistent instructions. Laughing and laughing all the way, the little girl cheered while drinking a small bottle of farmer He Laolimb Mountain Spring.
When it was finally delivered, my aunt expressed her gratitude and left a business card for delivering water. At this time, the warm service and classic moment were left behind, and a nature porter casually asked the little girl: How does the water of our Nongfu Spring feel when it drinks?
It tastes a little sweet in her mouth), and then the little girl enters the room and disappears from the porter's sight. And this sentence has also become the advertising slogan of Nongfu Spring.
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We don't produce water, we're just nature's porters. ”
Nongfu Spring insists on building factories at the water source and producing at the water source. Each bottle of Nongfu Spring is clearly marked with the water source to ensure that consumers have the right to know. Nongfu Spring insists on establishing a production base in the deep mountains and dense forests far away from the city, and the entire production process is completed in the water source.
Every bottle of Nongfu Spring that consumers drink has gone through a long transportation route and comes from nature. Nongfu Spring occupies eight high-quality natural drinking water sources: Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei, Wanlv Lake in Guangdong, Wuling Mountain in Guizhou, Taibai Mountain in Shaanxi, Tianshan Mountain in Xinjiang, and Emei Mountain in Sichuan. ‘
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His advertising slogan is also like this, I am a porter of nature, Nongfu Spring.
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The advertising slogan of Nongfu Spring is still the same sentence, Nongfu Spring, a little field.
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Nongfu Spring is a little sweet, isn't it this Nongfu Spring? The other is that we don't produce water, we are nature's porters.
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After the Nongfu Spring people drank it, they took a sip of Ip Man.
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Come out and give you three punches.
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What kind of water source, what kind of life is born.
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What brand does Nongfu Spring have?
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I have a slogan that fits Nongfu Spring very well.
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1. On the top of the mountain, the source of water.
2. The water in the human body is replaced every 18 days and is prepared for the hall, we do not produce water, we are just the porters of nature! Natural weakly alkaline water, Nongfu Spring.
3. The well water is the bottom, and the river water is the middle.
4. Nongfu Spring is a little sweet.
5. Every time you drink a bottle of Nongfu Spring, you donate a penny to the children in the poor mountainous areas.
6. For the sake of health, you should test the water you drink!
7. Use very good water to make very good tea.
8. Water is the mother of tea, and the water of making tea.
9. Make good tea, good water, good tea, and good people to drink.
10. Mountain springs are on top, farmer's tea.
11. We don't produce water, we're just nature's imitation of stupid workers!
12. Life is conceived in nature! Good quality water comes from the fountain of life, enjoy the taste of nature.
13. High-quality natural mineral water.
14. Wudalianchi Quanshan Mineral Water - Natural Carbonated Mineral Water.
15. Mineral water from the bottom of the Alps.
16, Shigu Cave, I can drink it!
17. Take a sip and refresh yourself.
18. The true meaning of water lies in purity and naturalness!
19. Drink a little more every day to be healthier.
20. Good is like water, and the aftertaste is endless!
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1. We don't produce water, we're just nature's porters. Natural weakly alkaline water, Nongfu Spring.
2. Nongfu Spring is a little sweet.
3. Mountain spring is the top, farmer's tea.
4. Very good water, very good tea.
5. The well water is the bottom, and the river water is the middle.
6. Every time you drink a bottle of Nongfu Spring, you donate a penny to the children in the poor mountainous areas.
7. Water is the mother of tea, and the water of making tea.
8. Make good tea, good water, good tea, and good people to drink.
9. On the top of the mountain, the source of water.
10. For the sake of health, you should test the water you drink!
11. Nongfu Spring never uses urban tap water, and every drop of Nongfu Spring has its source.
12. The water I give my child to drink!
Nongfu Spring is a drinking water production enterprise. In April 1997, Nongfu Spring's first factory started production and launched "Nongfu Spring is a little sweet" and "I give my children water to drink!" Advertising slogan.
Nongfu Spring believes that only good natural water sources can produce high-quality bottled drinking water. Drinking water containing natural mineral elements is the most suitable for human needs, and it is difficult for any artificial water to compare.
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