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Girls study advertising planning, and after they come out, they do advertising design and advertising planning. into an advertising agency.
You can also open your own shop.
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There are large categories of advertising, there are TV, newspapers, radio, magazines, internet, outdoor advertising, etc., it depends on which one you choose. So the first thing you have to do is to choose one of them. Then you have to read professional books and understand the production process.
Advertising planning is a process of "market research, discovering consumer needs, product design according to needs, observing consumer feedback, information feedback, product innovation or new product design", and you need to understand the whole process. Advertising planning is actually based on the analysis results of the market research department, planning advertisements that meet the needs of consumers, and the most important point is to be creative. I'll send you a paragraph, it was said by the advertising master:
The steak seller should not say how fresh the steak is, but convey the sizzle of the grilled steak; Those who sell underwear don't say that the clothes are ***, **cheap, but to show the effect of **. In fact, the meaning of this passage is to tell you to dig out the inner needs of customers, which is what they really want.
I hope my answers are useful to you, and I hope you can make a success in the advertising industry.
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The major of advertising design and production is still good, the work stability of advertising design and production is relatively high, and there is no doubt during the economic boom, even if the economy declines, it will not have much impact. In the past few years, for example, the wave of large-scale layoffs in North America has had a huge impact on the high-tech industry and slowed down the development of high-tech products.
Many people choose to learn the design is actually three minutes hot, and it is best to do a small test before learning.
Click to test whether I am suitable for learning design.
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If you don't think the salary is low, advertising design and production employment is better for employment. But if you go to college and choose this major, you will definitely feel that the salary is not ideal and feel that it is difficult to find employment, advertising design is more tiring, you have to stay up late, it is more brain-consuming, but now any major is tiring If you choose advertising design, I think it is possible, but you have to have these two goals, one is to really learn advertising design, you have to read a lot of things to really make good advertising, if you are well-read, you can go to the advertising director in the future, which is good. Otherwise, during the study of advertising design, you can only learn design and strengthen the ability of advertising planning, which is the knowledge and ability of advertising, so that you can design and have the ability to plan in the future, which is also good, but if you only engage in design, you will slowly become servile when you go out of social work.
.I hope the landlord will refer to my suggestion that I am studying advertising design and belong to the second job to advertising planning.
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The design and production of advertising is a very good major, and it is a rigid major. If you are good or not, you should still see what level of education you receive, and whether you have worked hard.
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In China, it is a relatively new industry, and as long as there are commercial activities, advertising is indispensable. The prospects are good, technical talents. Look at a person's ability. If there is no "this", where does the "thing" come from?
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Not bad. Changsha Niuer has been running a school for 10 years, and the employment rate of students' majors is above the above, and a large number of students are employed in Shanda, Perfect Space, major TV stations, film studios, Google, NEC, Huawei, Chinasoft and other IT brand enterprises. Interested parties contact the respondent in the lower right corner (Hill number).
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This profession is promising.
It can be said that it will be prosperous for a long time, but the premise is that you have strong professional skills.
Moreover, in the early stage of employment, you must stabilize and find a unit and accumulate experience for a period of time.
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It is also possible for girls to study this major. There is no distinction between men and women, and this profession is mainly mental work. It is not difficult to find a job if you want to make a difference, but if you want to make a difference, it is the same in every industry, and if you want to become an industry leader, on the one hand, you have ability, and on the other hand, you also have talent.
It is true that you don't need a pure art foundation to learn advertising design, that is, sketching watercolors or something, but it is best to have a little hand-drawing ability, and you must have a certain appreciation of pictures and colors, and know what is good-looking, so as to make good-looking things.
Learning design is not difficult to say, it is not easy to say that it is easy, it is very important to cultivate interest in learning, it is best to do a small test before learning Click to test whether I am suitable for learning design.
There are some basic art courses in the advertising design major, but there are few class hours, and they are not very useful, so they still have to rely on themselves to learn more and draw more (in college, they mainly rely on their own learning), and watch more beautiful things and excellent works to improve their appreciation, and the software is just a tool to put it bluntly.
If you want to learn advertising design, you can choose Amber. Tianhu strictly selects design lecturers through the five steps of "interview, project test, re-examination, trial lecture, teaching and research training" to ensure that each lecturer has rich project experience. Most of them are design experts and design directors from 4A advertising agencies.
With their strong project experience, they teach students by hand and help them grasp the essence of the project.
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It's good for girls to learn advertising design, as long as you have good ideas, but beginners may need to put in some effort, and you may need to work overtime, but it's good to be a senior designer. Of course, you also need to have a good platform (such as a well-known advertising agency or your own studio).
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It's still better. Girls vs. boys. Will be a little more detailed. The feeling of beauty is also relatively good. Therefore, it is better to learn advertising design.
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Advertising design and graphic design are the same.
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There are a lot of girls who study advertising, and we have advertising experts in our department, and there are a lot of girls.
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Summary. Good employment. After graduation, the best place to go is of course an advertising company, such as AE, copywriting, planning, creativity, etc., of course, radio and the like.
Advertising design is mainly developed in graphic design, and you can design different things, so the future development is very promising.
Is it good for girls to study advertising and get a job?
Good employment. After graduation, the best place to go is of course an advertising company, such as AE, copywriting, planning, creativity, etc., of course, radio and the like. Advertising design is mainly developed in graphic design, and you can design different things, so the future development is very promising.
At present, there are no less than 200,000 advertising practitioners in China, but less than one-twentieth of them have really received higher professional education and systematic training. Of course, this does not mean that non-professional backgrounds cannot shoot good advertisements, but on the whole, it seems that the advertising production team is uneven, and most of the level is not very high. In order for China's advertising to catch up with the world's advanced level, it is necessary to fundamentally improve the quality of the advertising contingent, and the most fundamental way to improve the quality of the advertising contingent is to select outstanding talents from among the graduates of higher education.
According to the distribution of graduates of the advertising major of the School of Journalism in the past three or four years, due to the small number of personnel and high quality, the graduates of this major are far from meeting the needs of employers, and the distribution situation is very optimistic, even surpassing that of other popular majors.
The employment positions mainly include graphic designer, graphic designer, copywriting planning, art, sales representative, sales manager, first-class artist, copywriter, marketing specialist, account manager, recruitment specialist, planning manager, etc. They can be engaged in advertising management, advertising planning, creativity and design production, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions.
Hello dear, if you are interested in this major, you can apply for the exam<>
Does this require high school art students?
Advertising includes many majors, and if it is related to design, it is usually necessary to take an art examination. If it has nothing to do with design, but only advertising management, advertising market research, advertising news cooperation, advertising planning creativity, advertising marketing, etc., these majors do not require art skills, and they do not need to take the art examination.
There is no requirement to be an art student, advertising does not belong to the art class, ordinary students can take the test, art skills are not necessary, of course there is better, and there are painting courses in professional courses, The economy continues to develop, and the propaganda in all aspects will become more and more necessary, and natural advertising will become more and more popular, but the current advertising market in China is not perfect and formal, but the prospects will be good The most famous in Beijing is, of course, the Chinese media, and the North China University of Technology also has advertising.
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It's not bad, advertising is a bachelor of arts, and girls are more suitable. Of course, there are still a lot of directions in advertising, and girls can't bear the direction of design, and girls have to go to Party A or the planning direction, because the workload of advertising companies is extremely huge, and they often rush to draft all night.
Advertising is an independent discipline that studies the history, theory, strategy, production and management of advertising campaigns.
At first, the knowledge of advertising was only sporadically found in some chapters of journalism and economics, and it was very unsystematic.
Up to now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc.
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Girls study advertising and get a good job. "Beauty" advertisements abound;In terms of content, automobile advertising, clothing advertising, cosmetics advertising, travel advertising, health care product advertising, drug advertising, beverage advertising, alcohol advertising, electrical appliance advertising, household goods advertising, other consumer advertising, etc., "beauty" advertising almost covers the world.
Features: In today's advertising industry, there are more and more beauties who are appointed as models and advertising ambassadors, product spokespersons: "beauties", becoming representatives of fashion, or synonymous with the times, attracting the attention of thousands of people, imitated by many women, and pursued by men; Beauty advertisements affect and influence people's aesthetics, outlook on life, and values, and have naturally become a topic of social concern.
A large number of beauty advertisements can be found in almost all activities and almost all visual **: as far as activities are concerned, public relations activities, sales promotion activities, opening activities, celebration activities, public welfare activities, and advertising activities are inseparable from "beauty" advertising.
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The employment direction of advertising major includes education, news media advertising department, advertising company, market research and information consulting industry, as well as enterprises and institutions engaged in advertising management, advertising planning creativity and design production, marketing planning, etc. Employment prospects.
As a paid and paid form of information dissemination, advertising uses various communication media to disseminate advertising content to the public. At the same time, advertising is also one of the carriers of cultural values, and advertisements that adapt to this social and cultural environment will be produced in a certain social and cultural environment. On the one hand, advertising is influenced by a specific socio-cultural environment and is a mirror that reflects a specific socio-cultural environment. On the other hand, advertising itself is an integral part of social culture, and has a subtle and great influence on the entire social culture.
As a result, advertisements promote specific social values in addition to specific goods.
Since the reform and opening up, China's advertising industry has developed greatly. Advertisements that not only promote specific goods, but also reflect people's values have not only won the favor of businesses, but also embellished the lives of the masses. In early 1979, China gradually resumed its advertising business nationwide, and in the past 20 years, China's advertising industry has made considerable progress in all aspects, and the development of advertising media has also been extremely rapid.
According to incomplete statistics, there are more than 3,000 large and small advertising companies in Beijing alone. The times call for high-quality advertising and high-quality advertising talent.
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