The company invests in many customers but has few customers, how can it better find out the potentia

Your question can be classified as how to carry out precision marketing. With the popularization of the Internet and the rapid development of big data, precision marketing has become easier and simpler. I will share my personal views on precision marketing on the Internet platform.

First, do a good job of user portraits. You need to find out your target user group according to your product, marketing strategy and positioning, and then classify and analyze the target users, and filter the corresponding target group when advertising is placed.

Second, plan marketing ideas based on user portraits. In Internet marketing, creativity determines every aspect of marketing, such as the outer creative determines the click-through rate, and the inner page creative determines the conversion rate. In actual promotion, creative often has to plan multiple and then select the long-term delivery with the highest conversion rate.

Third, process monitoring. In advertising, the three most important goals are **, clicks and conversions, and the effect of different creative combinations is different, and adjustments are made accordingly according to the results of process monitoring.

Fourth, change the idea regularly. Even the best creative users can get tired of aesthetics, so it's a necessity to change ideas regularly.

At present, there are two types of Internet platforms suitable for precision marketing, one is search engines, such as Sogou, 360, and the other is information flow, such as Toutiao, Web page, Youku, etc.

In order to give you a deeper understanding, I will give you an example: a catering brand, it wants to recruit franchisees, the capital threshold is about 100,000 yuan, so when we do user portraits, the current group is divided into four categories, as shown in the figure:

The creative planning will also follow certain principles according to the user portrait, as shown in the following figure:

The image above shows the themes that were highlighted based on user personas when planning ideas.

With the help of the Internet and big data, this allows us to not only have a large number of users to support when doing online marketing, but also to accurately find out our target users. How to achieve precision marketing, insight into users is the core, because there are enough Internet users, we can only accurately know who our users are, what behaviors and preferences they are, in order to do precision marketing better!

I am Xiaoyi, who has been engaged in the field of new marketing for many years, and I hope to learn and progress together with you.

You can use the marketing magic box of any online bank, so that any online bank can use big data to analyze the basic information of customers.

If our company does not have a search platform of its own, customers can not find us when searching through search engines, so if customers want to have more understanding of our products and customers who have needs for our products can find our information, we must do drainage through search engines, we can make good use of the huge advantages of the Internet to promote our products, so that customers can take the initiative to find us. Here, Chongqing is the whole network to dominate the screen, and I recommend for you "Do you know the five schemes? >> Welcome to view.

The promotion of the whole network is to use the advantages of the Internet without being limited by time and geography, and through a strong Internet hub, the corporate information and product information of our code return will be continuously disseminated to every place throughout the day, as long as customers are on the Internet, they can see our products and understand them anytime and anywhere. 1.Data analysis according to data feedbackWe are difficult to know accurate data if we use traditional promotion methods to promote, and we can use the whole network to dominate the screen marketing method with the background accurate statistical system to count the information of each customer and our page information, and can also analyze the time and region of the customer to see our information, so as to help us analyze the characteristics of the customer's crowd portrait and behavioral habits, and then formulate our relevant strategies based on these data.

2.Real-time, flexible, low-costFinally, we can take advantage of the real-time, flexible and low-cost characteristics of the whole network domination screen marketing, through real-time we can communicate with customers at any time, flexibility can quickly let customers understand our product information, coupled with the characteristics of low cost, which is much lower than the cost of traditional marketing methods and has good results. 3.

The use of strong interactivity we only lead imitation to make good use of the huge advantages of the Internet interactivity, it and the traditional way of promotion of the biggest difference is that it can be multi-directional communication, and the traditional way of promotion can only be through one-way communication, resulting in our coverage will be reduced, we through the interactivity of the whole network screen marketing so that customers can get the information they think is useful, we can also get customer feedback for the first time. 4.We can also take advantage of the strong pertinence of the whole network to promote the strong targeting, we can carry out targeted marketing for those customers with relatively large needs, our audience is some people with strong network awareness, and we can explore our potential customers most directly through the whole network screen marketing.

If you go through a period of time of the whole network domination screen marketing method in your previous traditional marketing method compared with Huai fiber,You will definitely find that the advantages are far more than these,Our current social situation is the era of information big**,If you are still limited to one-sided marketing, it will definitely not work。 Whole network domination screen marketing method: