As an extension specialist of a clothing company, I would like to ask you what are the general chann

Expansion, to put it bluntly, is to attract investment and join and develop customers.

My advice to you is:

1. First understand the area you are responsible for, the distribution of existing customer channels, what is the annual ** purchase amount, and what is the sales volume?

2. Can the scale of the current channel support the achievement of the sales target in your area this year?

3. Is the current channel planning reasonable? If not, which areas need to be adjusted? Which areas need to be developed?

4. Do you understand the basic market information of the proposed new development area? What is the population of the district? How large is the area? What is the distribution of the market structure? How many customers are there? What is the channel size? Which customers are your potential customers?

5. What is the policy for potential customers? What kind of support is available for opening a store?

6. Is there an advantage to your policy? What if there is no advantage?

7. What is the spot policy for newly opened stores? What is the first batch of distribution policies?

In the area of retail store operation, you didn't mention the problem, so I won't talk about it for the time being.

Directly cut into life, under the market, go to the market, understand the dynamics of other brands in the market and the differences with their own brands, after understanding the basic situation, and then make a plan, reflecting the superiority of their own brand, so that your market is easy to develop, but there are many objective factors, then you need to do, while learning, while summarizing, while changing, a few rounds you will understand the key to channel development.

Market expansion process.

1. Make an expansion plan.

1. Analyze the macro environment and understand the target market and target stores.

1) The pillar industries of the local economy and the level of economic development (2) The consumption outlook and consumption level of residents (3) The location selection of the target store.

2. Make use of their own advantages and conditions to release investment information in a targeted manner.

Methods: (1) Advertising and publicity; (2) Enter the store in the form of street sweeping to communicate with target customers.

3. Find and screen intending franchisees.

2. Collect all kinds of market information, analyze the market development status, find and lock the target regional market, and feedback market information.

3. Investigate and analyze the business district where the market and the store are located.

1. The frequency of business activities in the target regional market.

2. Consider the degree of agglomeration in residential areas.

3. The location of the target store includes: customer flow, vehicle flow, store entry rate, and transaction rate.

4. The positioning of the product and the first product.

Fourth, choose the intended franchisee and understand the bottom line and requirements of the franchisee.

1. Understand the customer's own conditions: (1) family situation and economic strength (2) business awareness (3) understanding of the market.

2. Understand the current situation of the customer's store, the problems encountered, and the sales situation.

3. Understand what the customer's inner needs are.

Fifth, after understanding the customer's information, classify the intended customers (according to the market environment and the customer's own conditions).

1. Customers with a strategic vision of growth-oriented business.

2. Customers with a variety of business strategic vision.

3. Customers with a twisted business strategic vision.

4. Customers with a defensive business strategic vision.

Sixth, the tracking service of the intended customers, and with different types of customers to discuss and formulate the corresponding development and operation plan with the market.

7. Negotiation with intended customers.

1. Communicate and introduce the company's joining matters;Preferential policies and related support matters.

2. Conduct investment analysis with customers.

8. The two parties reach an agreement on joining matters, sign a contract, and collect sales deposits and other related fees.

9. Tracking, opening guidance and service of various tasks before opening (including decoration matters, arranging props, and payment collection and delivery before opening. ）