Haidilao responds to the price increase of some stores, what is your opinion on this matter?

Haidilao responded to the price increase of some stores, as far as I personally think this is a normal thing, after all, in the epidemic period, the price of Haidilao is **, and the price increase of stores is also understandable. When many netizens were eating in Haidilao, they found that Haidilao had **appeared**, so they posted complaints on the Internet. In response to this matter, the Haidilao department also responded that some stores have increased prices, and the total price increase is about 6%.

Pricing plans vary by city and store. Nowadays, young people are under great pressure, prices are non-stop, and wages have not been able to rise, and many young people have even lost their jobs due to the epidemic. At this time, if the price of these catering brands increases, it is not a good thing for consumers, and consumers feel unacceptable.

Because consumers can't make much money anymore, when they go out to eat, restaurants are always raising prices, which will only put consumers under greater pressure. <>

The news of Haidilao's price increase was widely circulated on the Internet, and netizens expressed their opinions, and this matter quickly became a hot search. In fact, the current epidemic situation is still very severe, and there is no sign of resumption of work and production, if the catering brand is only a little ****, the psychology of consumers can bear it, but if the rise is more outrageous, consumers will feel that they have been pitted. Many consumers feel that since the price of catering brands has risen, they will not consume it, after all, they do not want to spend more money.

Haidilao's ** has always been very expensive, if a family dinner in Haidilao usually costs thousands of yuan, for ordinary families, this ** is not cheap. As a result, many consumers will not choose Haidilao at all when eating, but choose ordinary restaurants. Although Haidilao's service attitude is good, its ** is there, and consumers still can't bear it.

The brand has been raising prices, and consumers are not willing to pay for it, which will also lose some customers.

The first point is that they are very likely to have some internal problems, the second point is that I think the price increase must be unacceptable, and the third point is that they are going to increase the price, and there may be some economic problems.

Not too promising. After all, Haidilao itself is expensive, and now the price is rising, I believe that many people will not choose to go again.

I feel that the previous ** is moderate, and now it is a little high, although the service attitude is good, but there are also a lot of other hot pot restaurants, depending on personal hobby choice.

Haidilao. announced the closure of 300 stores, according to the official news given at the time, the reason why they chose to close some stores was mainly because of the following three reasons. <>

1. There is a problem with the location of the store, Haidilao officials believe that some of the 300 stores that have been closed have big problems in the location, and the customer flow is not very large.

Second, the number of store managers is not enough, the official believes that due to the rapid expansion of the store, there are not enough excellent store managers, and they are forced to choose to close the store in desperation.

Third, corporate culture.

The construction is not enough, this is the third reason given by the official, they think that the speed of expansion is fast enough, but at the same time, the construction of corporate culture is not enough, which will affect the quality of the store.

But in fact, as far as I am concerned, I think this is just an official statement, I think the reason why they closed 300 stores is because the profits of these 300 Menqinwu stores are relatively small, to put it bluntly, it is dragging the whole back, so they will choose to close strategically. <>

You must know that Haidilao's market value once reached more than 400 billion Hong Kong dollars, but now Haidilao's total market value is only 110.5 billion, which means that Haidilao's total market value has evaporated about 300 billion Hong Kong dollars. In addition, we can also take a look at Haidilao's annual report, according to the content shown in the annual report, Haidilao's operating income in the first half of the year.

is billion, and the net profit.

Only 96.5 million, that is, Haidilao's net profit margin.

Only, this data is very surprising, you must know that the net profit of the catering industry should be at least 10% or more, and we can see from this point that there is indeed a big problem with the profit margin of Haidilao. <>

Although Haidilao is a listed company, behind the capital itself is the pursuit of profits, so from this point of view, I personally think that Haidilao's closure of these 300 stores is an act of the company, which is a strategic behavior. In other words, Haidilao deliberately slowed down the speed of opening its own stores, mainly to manage the system.

of carding. In this way, you can temporarily close those stores that are lagging behind, so as to increase your profitability.

Haidilao retreated and closed 300 stores, and Haidilao, as the "ceiling" of the hot pot industry, began to close a large number of stores, which made people inevitably feel concerned!

As we all know, Haidilao has released a financial report, and Haidilao's financial report shows that Haidilao's loss is as high as 400 million. In addition to the losses caused by blind expansion, there are also the reasons for the epidemic! The three-year epidemic has hit the catering industry hard, and most of the catering industry is actually barely maintaining, and the profit is not extravagant, hoping to maintain the operation!

Even so, the frequent ** of the epidemic still makes many catering brands weak, in this situation, store closures abound, losses have become a foregone conclusion, and it is reckless to persist! This is also the case with Haidilao, the revenue is unfavorable, the expansion of the Cong Search store is too fast, and Haidilao can only have a glimmer of life if it shrinks!

Haidilao's retreat can be regarded as the "first shot" of the closure of the catering industry to protect the foundation, after Haidilao closed 300 stores, some catering products searched for holes followed, and the brand adjustment store shrinkage! In this way, the catering brand can only keep the lining and no longer take care of the "noodles"!

Netizens are hotly discussed. Haidilao directly closed more than 300 stores, and netizens expressed their expectations! First of all, Haidilao's ** is much higher than other brands, but Haidilao's dishes are very similar to other brands!

Secondly, Haidilao's service is already well-known, and consumers will not patronize it anymore if they have no sense of freshness! Again, Haidilao stores are blindly expanding, and the attendance rate is less than 10%, so the closure of the store is a foregone conclusion!

Spring. Spring has arrived, but whether the spring of the catering industry can come as scheduled, it is up to the world to see the follow-up anti-epidemic situation! Hopefully, we can defeat the new crown cases as soon as possible and bring all walks of life back to the pre-epidemic level!

It's not just the catering industry that needs spring, everyone needs "spring".

Haidilao retreated and closed 300 stores, what do you think about this?

Because a group is more serious, the catering industry and the real economy have also been greatly affected, due to the impact of the epidemic.

Because of the new crown epidemic, many industries have been severely hit by the chain now, especially the catering industry, and the probability of spreading the cover is higher, so people feel that the number of quiet calls is relatively small.

Because the epidemic is particularly serious now, most people are reluctant to eat in public, and Haidilao's price increase is also unacceptable to many consumers.

1.Labor costs increase. It is inevitable that labor costs will increase after the epidemic, one is that it is difficult to recruit people, the second is the increase in operating costs after the epidemic, and the third is the huge cost loss during the epidemic.

2.Turnover rate decreased. After the epidemic, consumption is far less popular than before, and when the store is not queuing, can Haidilao, with a net profit of 11%, still make money?

Can Haidilao, which does not make money, maintain high benefits for its employees? If you can't maintain the high welfare and high treatment of employees, can you still maintain good service? Is there still a reputation without good service?

So it's easy to get caught up in a vicious loop. 3.Many Haidilao stores are also facing a rent-free period, and the rising cost of rent will inevitably affect profits.

Labor costs increase. It is inevitable that labor costs will increase after the epidemic, one is that it is difficult to recruit people, the second is the increase in operating costs after the epidemic, and the third is the huge cost loss during the epidemic. 2.

Turnover rate decreased. After the epidemic, consumption is far less popular than before, when the store is not queuing, can Haidilao, with a net profit of 11%, still make money? Can Haidilao, which does not make money, maintain high benefits for its employees?

If you can't maintain the sensitive rent of employees, high welfare and high treatment, can you still maintain good service? Does it have a reputation if there is no good service? So it's easy to get caught up in a vicious loop.

3.Many Haidilao stores are also facing a rent-free period, and the rising cost of rent will inevitably affect profits.

First of all, what kind of strategy to implement in Haidilao must have been weighed in many ways. As a listed company with more than 20 years of catering experience, we have reason to believe that it has its own business logic in terms of formulation. Secondly, the price reduction seems to have more advantages than disadvantages, but in the current situation of limited store carrying capacity, it is likely to lead to customer gathering, increasing protection costs and negative reputation.

Therefore, Haidilao's price increase is just a commercial behavior in the final analysis, and the so-called "drinking water to quench thirst" is nothing more than an "emotional" complaint issued by consumers out of consideration for their own interests.

Haidilao responds to the price increase of some stores, whether this price increase is in accordance with the regulations, for the emergence of this behavior, I think it is not in accordance with the regulations, because many times these Haidilao price increases, basically without any warning, the capital price increase is not because of some special reasons, but because they want to increase this profit, so there will be a price increase on the wheel shirt, so it is basically not in accordance with the regulations to say that such a price increase, For this kind of price increase, we can only make a complaint, so that we can protect our legitimate rights and interests <>

Like their behavior of raising prices is very bad, why is it very bad for them to raise prices, it is not that the price will increase because of some reasons or the price of **, but they want to increase the profit margin of this blind socks will carry out a price increase, like this behavior is very hateful, the impact is also very bad, if you don't make a complaint to stop their behavior, there will be more people like them to do this kind of thing, In this way, the entire social and economic order will be disrupted <>

Only through severe punishment can they know the seriousness of doing this kind of thing, so that they can avoid this kind of behavior from appearing in the society and avoid the <> of this behavior bringing bad effects to the society

In general, the appearance of this behavior must be non-compliant, because the price increase is not able to increase the price of the god cavity at any time, only some reasons for force majeure, so the price can be raised, and if they raise the price, they are basically with their new idea to increase the price, and the appearance of this behavior must be a behavior that does not comply with the regulations.

In fact, this kind of price increase is compliant for the internal part of the enterprise, because as a catering industry, sometimes the price increase must be related to **.

Compliant. Because of different Haidilao stores, the rent is different, and the labor cost is different, so the price increase of some stores is also understandable.

Their price increase model is also unruly, and their store's ** is relatively expensive, so this price increase will also have a great impact.

Haidilao responded to the price increase of some stores, which was affected by operating costs and had to be done! This time, Haidilao's dishes are about 6%, in my opinion, this **floating is reasonable, although it is ****, but it does not violate the laws of the market!

We all know that under the epidemic, the operation of the catering industry is very difficult, so it is understandable that some catering brands have raised prices slightly in order to survive! For Haidilao's price increase, consumers' response is mediocre, which shows that with a 6% increase, consumers can still accept the loss! In fact, it's not just Haidilao that has raised its head**, but some time-honored restaurants have raised their dishes**!

It can be seen that as long as the price increase is reasonable, as long as it is not sky-high, the price increase is understandable! Pin guess.

Haidilao's price increase is not the first time, the bottom of the small material pot ****, consumers have complained! At that time, Haidilao's response was the individual behavior of individual stores, and this time Haidilao's price increase was a unified increase in all stores**, and the bottom of the small pot was more than ten yuan more expensive! Merchants have the right to increase prices, consumers have the right not to consume, it is this premise that merchants will conduct full research when the price increases!

The same is true of Haidilao's price increase this time, and they also made the decision to increase the price by 6% after a lot of research!

Netizens are hotly discussed. After this matter was spread on the Internet, netizens said that the price increase was understandable, but everything must have a degree! Netizens believe that Haidilao's ** is already higher than its peers, and this time the price will increase again, and it is bound to lose some customers!

Haidilao must have imagined that it would lose customers, but Haidilao finally made a price increase, and it must have thought that the loss of this part of the customers would not affect the overall situation!

Prices. Under the epidemic, if brands in the catering industry want to keep their stores, they can only use various tricks to attract customers, cater to the market, and create high profits in order to cope with operating costs! After Haidilao closed more than 300 stores, it raised prices again, which shows that Haidilao has now fallen into operational difficulties!

Haidilao responds to the price increase of some stores, what do you think about this?