The hot pot business is not good in summer, is there a good way

Since you are from Henan, there are several reasons.

1 Dry pot belongs to Sichuan cuisine, which has only become popular throughout the country in recent years, and you belong to Henan, and you are not very clear about the taste and eating method of dry pot, so there are not many people who go.

2 I remember going to the dry pot shop you mentioned once, and basically I didn't go again the second time. Generally, I eat dry pot with friends, or I highly recommend dry pot to my friends, saying how delicious it is. The taste of the dry pot is okay, but when the dry pot is almost eaten, since the store has turned into hot pot, I am very depressed, I eat hot pot and go to the hot pot restaurant, why do you still have a dry pot restaurant?

Also, since you deliver food and blanch, the cost is an astonishing 56, and the amount of dry pot is very small, and everyone has not enjoyed it before it is replaced with hot pot, which feels really unpleasant!

3 I originally wanted to eat 2 dry pots, **low, such as 48, or 58 or something, a few people can still order 2-3 kinds of dry pots to eat, the result is**78, you can also brush the hot pot, what else do I order so much? After eating, do you have the impression of a little more dry pot or a little more hot pot?

Suggestion: A dry pot is a dry pot, don't make a pot to eat, it may be possible to open it in Chengdu, and it is estimated that it will not work in other places! It not only increases the cost, but the characteristics of the dry pot do not stand out! The taste and dishes of your hot pot are not as good as those of a chain of large hot pot restaurants.

I don't know the specific tip situation in Henan, 78 yuan to eat a dry pot on my personal feeling is more expensive, although there is hot pot in it, the problem I am not going to the hot pot! (If I want to eat hot pot, I go to a hot pot restaurant, do I want to eat dry pot?) You don't have much here, you have to brush the hot pot for dinner, you say I can't go to your place), lower **, increase the amount of dry pot (you can put more fried potatoes or something, and it's cheap), send 1 poke of rice, juice or something will feel better.

Hot pot in summer is mainly used to make money with alcohol, and there are generally more supper eaters in summer, so consider whether to consider it in terms of time.

Now the hot pot industry is very hot, and many investors and entrepreneurs take a fancy to the business opportunities and open a hot pot franchise by themselves. But not every store can be successful, many stores will encounter the dilemma of bad business, how to solve this situation? Let Chongqing Hot Pot Sister Wu introduce it to you.

To solve the problem, we must first identify the cause. The business of hot pot franchise restaurants is not good, and there are often the following situations:

1. Product taste.

When it comes to catering, the importance of taste is self-evident. If the business of the store is not good, it is mostly because the taste of the product is not attractive. When opening a store, we should pay attention to the changes in market demand, strengthen the research and development of new products, and maintain the attractiveness of the store.

2. Fierce competition.

In the region, there are competitors in the same industry, and they are more competitive than their own stores, attracting customers. At this time, it is necessary to learn more about competing products, grasp their advantages and disadvantages, make appropriate changes, and maintain their competitiveness.

3. Marketing and publicity are not in place.

Many people think that by joining a brand, we can rely on the influence of the brand to bring traffic, so we don't need to work marketing and publicity. Even if the franchise brand is well-known, for each store, it is still necessary to do a good job in marketing and publicity, so that more people know about their store. If you don't have any marketing, no matter how much you focus on quality, no customer knows how to succeed?

There will always be a variety of problems on the road to entrepreneurship, we must be calm, and actively seek loopholes in services or products and make up for them in a timely manner.

Store decoration: The store decoration of the hotel directly affects the quality of the business, for example, the people of the bottom working class, the store decoration is too luxurious, and most consumers are discouraged, resulting in a bleak business.

**And dish quality: Now people's needs for diet are getting higher and higher, if the **low, moderate dish quality, or**high, better dish quality can be accepted by consumers, on the contrary, **high, poor food quality business is naturally bleak.

Consumer group setting: The income and consumption level of the consumer group determine the consumption of the hot pot restaurant, the decoration grade and the service direction, etc., so if the business is not good, you can start from the consumer group in the region and make reasonable adjustments.

Increase sales channels: With the development of the Internet, the food delivery industry is growing rapidly, and it has also become one of the ways for restaurants to increase sales channels.

1. Personnel interception.

Going out from the hot pot restaurant, "sitting sales" becomes "marketing". The floors around the hot pot restaurant, shopping malls, parking lots, and even residential areas, as long as we go out, the greater our chances. The waiter intercepts the customer, mainly including three points: coarse hail position, speech, and system.

Choose the best position:

The most important point of the interceptor is the position, generally speaking, the following four points are very important: first, stand at the entrance of the hot pot restaurant; the second is the aisle with a relatively large amount; the third is the corresponding elevator exit; Fourth, the entrance of the most prosperous store.

Unified interception of words:

That is, when encountering what customers say, each hot pot restaurant can refine the latest selling point of the hot pot restaurant according to its own specific situation, and design a unified interception technique.

2. Atmosphere interception.

The most important thing in a hot pot restaurant is the aura, how does the aura come about? Best-selling atmosphere, special materials, strong colors, unique products. Use these methods to capture your customers' curiosity, lead them to associations, and ultimately get them closer to your store.

There are three very important elements to create an atmosphere: first, eye-catching, bright and eye-catching colors; Second, it is necessary to block the eyes, and there should be a pile of materials and gifts in the places where the eyes see; Third, it is necessary to be eye-catching, to provoke competitors and arrange them against competitors.

10 ways to create an atmosphere: floor stickers; hanging flags; roll-up banners and x display racks; Posters; pile head; Arch; light box or LED screen; special time banners; Entrance lights, door headlights, shop windows and other spotlights; **。

3. Product interception.

Product interception is to make full use of people's curiosity and curiosity, and display the unique selling points of products at the door of the store to attract customers into the store and make the products move and live.

For example, on the display screen at the door, the screen takes turns to attract passers-by to enter. Each of these methods has only one purpose, which is to make the product move and attract through the product's unique selling point.

Finally, combined with the integration of the above tricks into the Internet food platform, self-leading platform, and social platform, the characteristics of Mengbu hot pot restaurant, hot pot restaurant preferential activities, and hot pot restaurant cultural branches and stools are promoted on the Internet, which may have good results.