I am a liquor runner who mainly focuses on the middle and low grades, how should I establish and sta

1. It depends on the scope of the area you are responsible for, for example, is it a provincial area? Cities? The county and city are still a township and so on. The way it works varies depending on the area.

Second, it depends on the brand attributes of the product you are selling, for example, whether it is a national brand, a local brand, or an unknown new brand. Different brand attributes have different ways to operate.

3. To shield the attributes of the customer object you are targeting, for example, it is a distributor, a distributor, a snack merchant, a restaurant hotel, a supermarket circulation, etc. Different customer objects have different development and management methods.

Fourth, if a county-level city, mainly low-end products, for catering and circulation channels usually have such some operating methods:

1. Divide the products of the needle catering channel and the supermarket circulation channel, and develop and promote different products for different customers;

2. Establish the terminal customer information of the regional market, 1. The terminal distribution map of the regional market; 2. Regional market end customer files (established after visiting one by one);

3. Establish information on similar competitive products in the regional market; (obtained through market research) and then analyze to find out what differentiates your product from your competitors is very important for your communication with customers.

4. Formulate a regular visit route and carry out regular and fixed route visits to customers, which is the daily work of a terminal salesman. Effective maintenance of customers and channels is done day in and day out.

5. It is necessary to closely rely on the strength of superior leaders or first-class manufacturers. Reflect and communicate with them in a timely manner about the market situation, carefully study the market, find out how to solve the problem, and then establish a good communication mechanism with them to obtain better support. So as to achieve the purpose of a good operation of a regional market.

Specification? This kind of customer is the most volatile customer.

1. Network search method.

Find a B2B online manufacturer. It's like having a ** merchant in Ali.

Find an exhibitor**;

2. Advertising search method.

1) Send advertisements to target customers**; (2) Door-to-door business activities or feedback activities to attract customers.

3. Introduce the search method.

The salesman can find customers through the direct introduction or information provided by others, and can be introduced by them through the salesman's acquaintances, friends and other social relationships, as well as through the company's partners and customers.

4. Data search method.

The information often used by salesmen are: information provided by relevant departments, information about industries and associations, statistics of countries and regions, enterprise yellow pages, industrial and commercial enterprise directories and product catalogs, television, newspapers, magazines, the Internet and other public information, customer news, product introduction, enterprise internal journals and so on.

5. Entrust an assistant to find the method.

Salesmen in their own business areas or customer groups, through a paid way to entrust specific people to collect information for themselves, understand the customer and market, regional intelligence information, etc., 6, the trade fair to find the law.

There are many international and domestic trade fairs every year, such as sugar and wine fairs, etc., making full use of the trade fairs to find customers, contact feelings, and communicate with each other.

7. Find ways to find various activities of enterprises.

Enterprises through public relations activities, market research activities, activities, technical support and after-sales service activities, etc., generally will directly contact customers, in this process of customer observation, understanding, in-depth communication is very powerful, but also a good way to find customers.