What should be done in the marketing planning of new products?

1.Extensive market research and analysis.

If any product cannot meet the needs of consumers, if it does not have the characteristics that distinguish it from other opponents, if it does not have its own strength support, if there is no loud selling point, appeal point and interest point, it is difficult to hit it in the market! Therefore, if a product needs to have the above characteristics, it must conduct preliminary market research and analysis. Only research can accurately grasp the needs of consumers, avoid the barriers of competitors and establish their own competitive advantages, and meet consumers with strong selling points and interests.

2.Product packaging design.

Including the concept refinement of the product, the product name, the product specification, the selection of inner and outer materials, and the design of the outer packaging. Product naming is a very important part. Just like a girl, Liu Xiaohua and Liu Ruyan give people a different feeling.

A good product name is a straightforward slogan that straightforwardly indicates the uniqueness of the product and can also give consumers a positive association.

3.Market**.

The new product market includes concepts, sales volumes, and competitors.

4.Decision-making. Decision-making, by its very nature, is the process of selecting a solution from two or more scenarios based on the available context, data, and presumptive conclusions.

The launch of new products is no exception. Moreover, this decision-making process is a continuous decision-making process, which must change with the changes in the market situation, including the occurrence of unpredictable situations and uncontrollable changes.

5.Execute. Outside the general, the military order will not be granted".

It vividly illustrates the contradiction between decision-making and execution. Indeed, no matter how good a decision is, if it is not vigorously implemented, it is a dead letter; But of course, if a turtle foot is even a wrong decision, the stronger the execution, the more destructive the power. This is the question of how to combine "doing the right thing" with "doing the right thing"!

6.Market feedback.

Feedback is the most important link in the market chain, and it is also the most important link in the closed loop of the marketing system PDCA. Without feedback, we can't judge our decision-making power, and we can't judge our ability to execute? With feedback, we know if our decision is feasible?

Are we executing in place?

7.Market assessment.

With the feedback information and data, we need to evaluate all kinds of aspects: from decision-making to management to implementation of each link and its cycle of horizontal evaluation, to the evaluation of each link from cost to benefit and its combination of vertical evaluation, to the three-dimensional evaluation of the system. This includes decision evaluation, management evaluation, implementation evaluation, cost evaluation, benefit evaluation, system evaluation and other aspects.

Only in this way can we truly sum up the past and face the future; Reflect on the shortcomings and carry forward the advantages; Review your mistakes and move towards success.

There are two points in product marketing, the first is advertising, and the second point is to put it on the market for trial

Mining the value of corporate propaganda Every enterprise will have the advantages and disadvantages of the enterprise, at this time, as a copywriter, we must learn to tap the value of the enterprise, and then amplify the advantages of the enterprise, so that more people can understand the enterprise.

It is recommended that you do this:

1. Purpose. That is, the significance of your marketing campaign for TCM products, why you carried out this campaign, etc.

2. Preliminary preparation. Before the marketing activities of the whole traditional Chinese medicine industry, it is necessary to formulate an action plan, arrange personnel, adjust the relationship between various departments, and formulate a system that everyone abides by.

Third, the implementation of the program:

1. Analyze the Chinese medicine market. Including the total volume and total volume of the TCM market in the past few years, and the sales in different regions; the **, profit, and difference of traditional Chinese medicine products in the past few years; The main competitors, its size, objectives, market share, etc.; The various distribution channels of TCM products, the relative importance of each channel, etc.

2. Use SWOT analysis (opportunities, threats, advantages, disadvantages) to analyze the market of traditional Chinese medicine products.

3. Point out the main problems faced by the market of traditional Chinese medicine products and the main assumptions for the future.

4. Set the goals of traditional Chinese medicine product enterprises, including sales, price, and distribution channels. Qingchang.

5. Choose a marketing strategy. It is necessary to pay attention to the target market, core positioning, marketing mix, and activity budget of the TCM enterprise.

6. The case of Fang Zhengzhen, who determined the activity. It must be specific to the time, place, personnel arrangement, budget and cost, and all links must be arranged well, and no mistakes can be made.

7. Manage, supervise and control marketing activities. Ensure that the progress of each link is reasonable, the cost is clear, and the personnel arrangement is reasonable.

Four: activity summary. Evaluate the effectiveness of marketing activities for traditional Chinese medicine products, find out the deficiencies and improve them, and summarize the experience.

The above is my personal advice on important product marketing planning, I hope it will be useful to you!

Accurately locate the product audience: Only by clarifying the audience of the product can we provide a direction for the next packaging and publicity of the product, otherwise the packaged content is not liked by the audience, then it will be in vain.

Analyze the pain points of users: After understanding the audience, we should do a full analysis of the user group, and only by digging deep into their pain points can we propose solutions to the target, and then tap more advantages of our own products.

The product is close to the user's life: only by designing and packaging the product that is close to the user's life can we truly attract Yepaizi customers, so that customers can accept your product from the bottom of their hearts without being disgusted, so that it is easier to introduce it to the market.

Good visual presentation of the product: A good visual presentation will make customers feel good and feel that there is an urgent need, and it will continue to arouse the customer's desire to buy.

Product planning creativity: In planning, products should not only be close to users and meet user needs, but also distinguish themselves from other similar products through creative ideas, so as to seize more market opportunities for their own products.

Whether you can present a perfect and attractive marketing plan, you must have a good grasp and research for the entire product and market, and only by constantly digging deep into customer needs can you come up with more creative ideas to enrich the content of the product marketing plan.

1. Marketing is the ability to force your target audience or listeners to appreciate the advantages, benefits, benefits or protections that your product, service or company provides to them through education. The products marketed to customers must be excellent, inexpensive, and better than other products of the same type, and customers will buy them.

2.The strategy mainly refers to the pricing of products, mainly considering cost, market, competition, etc., and enterprises price products according to these conditions, so as to achieve good quality and low price.

3. Product strategy mainly refers to the packaging, design, color, style, and trademark of the product, etc., to give the product characteristics and leave a deep impression in the minds of consumers.

4.Channel strategy refers to what kind of channels enterprises choose to make products flow to customers, it has many kinds, such as direct sales, indirect channels (distribution, distribution, **, etc.), enterprises can choose different channels according to different situations.

Marketing strategy is to take customer needs as the starting point, obtain information on customer demand and purchasing power, and the expectations of the business community based on experience, and organize various business activities in a planned manner. Marketing is the ultimate lever of the 21st century. In the 21st century, great success will only come to the formidable market-traders, and Jay Abraham is one of the few wealthy people who truly understands this.

Marketing is all about educating your target audience or audience about the advantages, benefits, benefits, benefits, or protections that your product, service, or company can give them. These things that you offer to your customers are not only higher than what they have, but also higher than all the options and choices that they get.