How to do forum marketing planning, and what points need to be paid attention to?

First: first of all, enterprises should analyze the market environment, in this process, as long as they understand the actual demand and potential demand of goods in the market, as well as the product information of competitors, only by grasping the needs of the market, can they be confident, carry out accurate position of goods, reduce mistakes, so as to minimize the risk, and can achieve a good marketing role.

Second: analyze the minds of consumers. When the enterprise thoroughly understands why consumers will buy goods, you can produce targeted marketing ideas, most of the current marketing is consumer-oriented, with its needs for the performance of goods, but only this is insufficient, but also to analyze its consumption power and consumption environment, and together will make the marketing planning successful.

Third: the specific analysis of the advantages of the product, including the advantages of this product and the advantages of competing products, each product will have its own advantages, in the process of corporate marketing activities, this product can not avoid comparison with other products, only fully understand the advantages and disadvantages of the two, it will be more able to impress consumers.

Fourth: the selection of marketing methods and platforms, which should not only take into account the situation and strategy of the enterprise itself, but also take into account the preferences of the target group. Although marketing itself is more complex, as long as you grasp the above requirements, you will find that it is not difficult to do a good job in corporate marketing.

First of all, we must be clear that event planning is a holistic, systematic and highly planned work. Activities must be determined based on the overall strategy and cadence of the project.

1. The goal is oriented;

2. Rigorous form with diverse content;

3. Insist on creativity first;

4. Process arrangement is the program;

5. Preliminary preparation is the foundation;

6. Cooperative implementation is the key;

7. Control and strain is the guarantee;

8. The control of details determines the effect;

9. Later tracking is where transcendence;

The following are the precautions for forum marketing.

1. Publish information to the outside world in a targeted manner.

The forum is an electronic community gathered by netizens according to their own interests or hobbies or professional characteristics, and each forum gathers customers in a specific industry or interest, and the network marketing method of casting a wide net relies on non-selective large-scale posting, without considering the nature of the forum, and the result can only be a failure of marketing.

On the contrary, it is targeted and avoids blindness, and forum network marketing can be used as a means of general publicity activities, and can also be used for specific targets to organize special groups of people to carry out key publicity activities, so as to achieve the purpose of marketing.

2. Don't abuse the ** device.

Forum software is now very common, because of the simple and easy operation while saving the promotion cost, by some of the network promoters who do not have integrity as a common means of forum promotion.

Now the competition between the forums is fierce, in order to ensure the quality of the forum, the forum has more and more stringent requirements for posting, and the consequence of using **software to do forum **promotion can only be to sink posts, delete posts, seal IDs and even block**. Enterprises need to pay not only the price of a marketing failure, but also the loss of corporate reputation and image.

3. Don't ignore the guidance and post-maintenance in the marketing process.

Forum marketing is not an advertorial that can be completed, it includes the early market and audience analysis and positioning, the mid-term posting and guidance, and the later maintenance and information feedback.

In the marketing process, it is necessary to correctly guide the replies of netizens, and market under the establishment and maintenance of the image of the enterprise and its products. At the same time, it is necessary to pay attention to the maintenance of posts, maintain the high promotion rate of posts, and play a role in continuous publicity, so as to successfully complete a forum marketing.

4 Don't bomb your posts.

As a result of the flood of advertising posts, netizens are unable to find the content they are interested in, and we simply do not click on such posts.

As you can imagine, if you don't even have the interest to click on the post, it will be ineffective. If netizens are reluctant to open and browse, the problem lies in the quality of the posts, not in the number of posts. The simple and shoddy bombardment of posting mode can only arouse the disgust and resistance of netizens, leading to the failure of marketing.

Therefore, a post that is carefully designed according to the characteristics of the forum and the interests and needs of the forum members brings far better online marketing effect than many advertising posts that are either incomprehensible or straightforward.

Compared with traditional marketing, forum marketing is inexpensive, and information is released quickly and has a wide coverage. In forum marketing, everyone involved is not only the receiver of the information, but also the node of further transmission of information, which is transmitted in a geometric progression.

The benign interaction between netizens and enterprises has also greatly increased netizens' goodwill towards enterprises, and a good impression will naturally help netizens' purchase behavior.

Forum marketing analysis for commercial enterprises, application of long-term network investment project portfolio, accurate estimation of future corporate ROI and capital value.

Event hype embeds the customer's brand, product, and activity content into the communication content by concocting activities that netizens are interested in, and continues to spread the effect, triggering news events and leading to a chain reaction of communication.

Mr. Li 254-120-8587 Professionally undertakes various forums to promote it

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