What is the difference between China s cultural export and Japan s?

There is a certain gap between China and Japan in terms of cultural output, and when it comes to Japan, we can think of cultural symbols such as anime, samurai, sashimi, sushi, etcOn the contrary, our China does not have a strong sense of form in cultural export, does not rely on the propaganda of the old traditional culture enough, and the cultural carrier has not yet been clarified.

1. Cultural exportCultural export refers to the process by which a country, in order to achieve a certain goal, consciously disseminates or imposes its traditional values and ideas on other countries. To a certain extent, cultural output is the establishment of a country's ideology and national image, the most important of which is the content of culture, the content of cultural output determines the quality of the national image, and its essence is to convey a comprehensive and real social image. At present, China's cultural export is mainly based on a long history, and in recent years, the country has highlighted creative output, with cultural creativity as the main body, and adhered to the combination of take-it-or-leave-it and cultural export, so as to enhance the stamina of development.

2. The difference between China and Japan's cultural exportWhen it comes to a major cultural exporting country, the first thing that comes to our mind is Japan. Japan's cultural output covers anime, samurai, sashimi, sushi, games, tokusatsu films, and more. These carriers are disseminated to the outside world through elements of popular culture.

The Japanese are particularly good at studying the spiritual entertainment needs of their own people, cultural products.

After the development of maturity in China, it began to export a large number of products to Asia, Europe and the United States. Since the youth of all countries are broadly similar, they are the same in terms of receiving things. One of the key to Japan's success in exporting culture is its ability to meet the needs of people.

3. The uncertainty of the carrierFrom the perspective of cultural output such as China, the biggest problem at present lies in the uncertainty of the carrier. At present, we are exporting some ancient civilizations, such as Tang costumes, Confucian and Mencian culture, Chinese food, pandas, etc. To some extent, China has established traditional literature as the essence of Chinese culture.

But at present, there are not too many subjects to give it publicity. In the early days, we could promote it through film and television works, books, etc., but with the development of the Internet in recent years, if we want to pass on the core values of Chinese culture, we should also return to traditional Chinese culture. At present, the most important thing for the export of Chinese culture is to find the right carrier and actively work on this carrier.

**Comparison of cultural export, why is it so difficult to export Chinese culture? What do you think?

The Japanese are good at absorbing the characteristics of others on the basis of their own culture, which is difficult for China to catch up with in the short term.

Because our culture has a long history and is a unique culture of our country.

If people in other countries want to understand their own culture, they have to put a lot of effort into it. In the last 5,000 years of Chinese history, in the alternation of dynasties, a brilliant and splendid Chinese civilization has been formed. In the long history, there have been a lot of celebrities, who have made extremely outstanding contributions to the cultural development of our country and influenced generations of people.

At present, Chinese culture has gone to the world and has a pivotal position in the world.

It is believed that although China's cultural export time is relatively late, it is not as good as Japanese and Korean culture, but China's culture is the most stable and reliable, and it can also bring people the most spiritual impact and understanding. Japan and South Korea both belong to Asia, are neighbors of our country, and have a small land area, but they are both developed countries, and the cultural export has affected the whole of China and spread to European and American countries.

1. Because the nature of the country is different.

China's cultural history is relatively long, China is a large agricultural country, since the reform and opening up, all aspects of the country have been rapid and effective development. It is an undeniable fact that Japan and South Korea began to modernize relatively early, and the spread of culture naturally began to be faster than that of China. Because the time of impact is different, the degree of naturalness is also different.

2. Because there are many ethnic groups in our country, there are also many types of culture.

It will take a long time for others to thoroughly learn the culture of our country. However, the culture of Japan and South Korea is relatively simple, and other countries can quickly learn the essence, which happens to show that China's cultural soft power is increasing day by day, and its international status is getting higher and higher.

3. Because Japanese and Korean culture belongs to fast food culture, and China's culture has connotation and level, it is a culture that can really be improved.

It is inevitable that Chinese culture will go to the world, Japanese and Korean culture is just a flash in the pan, and cultural export is an arduous task, which we are gradually implementing.

What do you think of China's cultural export?

Because Japanese and Korean cultures know how to market overseas, it's normal for them to have a greater influence, but I think our culture is very good, so one day we can catch up with them.

Because China's influence on cultural export is not particularly large, and China's cultural export ability is not particularly excellent, it is not as influential as Japan and South Korea.

In the era of pursuing spiritual consumption, entertainment culture is more sought after by the public, while China is to promote traditional culture, such as practicing martial arts, researching and planting flowers and plants, are some self-cultivation culture, naturally not as influential as the cultural output of Japan and South Korea.

I think that when Japan exports the culture of their bad country, they spread their culture in a form of entertainment, whether it is a geisha performance on the street, or a Noh theater troupe organized by the Japanese side, they are all in a very casual and entertaining way to arouse the interest of the world, people, and people from all countries in Japanese culture, in contrast, when China exports Chinese culture, it adopts a very formal way, which is a very official way, so it is difficult to arouse the interest of other people. Therefore, it should be guessed that all kinds of activities should be held to arouse people's interest in Chinese literary models in a way of leisure and entertainment.

Japan's cultural output is mainly animation, moving and spinning, games, movies, our main export in China is a land Qinghe some more traditional, such as the national Peking Opera, and some Confucianism, we always want foreigners to like, even I have already dug up things that I am not interested in, then it will definitely not achieve good results, we must export some cultural products to the public, in order to ensure that they are shared together.

I think the shortcomings lie in the fact that China's culture has not had a positive impact on all the people, which has led to many people being drenched in the process of spreading the loss, and there are positive cultural dissemination; In order to improve this, first of all, the relevant departments should increase the dissemination of Chinese culture, and people should pay more attention to this aspect of culture in their daily lives.

The disadvantage is that there are still a lot of feudal customs in Jianchun. Many people still have feudal ideas. The culture is too chaotic and the internal and external are unbalanced, and I think that the first thing to do is to radically change the wisdom and start to change the people's minds.

I think that compared with Japanese cultural export, Chinese cultural export is inferior in its choice of export carrier, Japanese cultural export focuses on popular culture as the carrier, while Chinese cultural export format is relatively simple.

1. Why has Japanese culture been able to spread so quickly to other countries?

When it comes to Japan, there is nothing we are most familiar with in manga, games, and clothing. Take manga as an example, and to this day manga is still the main export point of Japanese culture, Japan knows what children like, and what they do is capture the psychology of the masses. Recently, the popular new "King's Ranking" has attracted the attention of a large number of Chinese children.

Why is anime popular? Because the story is good, and in these cartoons, we gradually become familiar with a series of traditional Japanese cultures such as kimono and ninjutsu. Japan uses pop as a vehicle to promote their traditional culture, and this kind of propaganda is easy for others to accept.

Let's talk about the Japanese costumes that have been very popular recently, everyone in the JK circle is no stranger, and JK clothing has also penetrated into other countries through Japanese movies and TV series. If you just post some ** alone, it is difficult to arouse the interest of others. And adding these costume elements to movies, TV and comics will make people look good and try it.

2. The shortcomings of China's cultural export

China is a great country, with countless 5,000 years of cultural essence. Many people mistakenly believe that China's cultural export to foreign countries is to promote our traditional culture, and the essence of the nation cannot be denied, but the cultural products that can really go out need to ensure that they are good-looking, fun, and can cater to the public psychology, otherwise others will find it boring. Cultural products need to meet the people's requirements for spiritual entertainment, and can only be promoted to foreign countries if they become popular in their own countries.

If a Wu Wu cultural products are not widely welcomed in the country. So how does he gain a foothold in the world? Nowadays, many people in China focus on the promotion of traditional culture (Peking Opera Troupe, Confucius Wencha Tangerine Dialectic, literati ancient things, etc.), these traditional cultures are contrary to the entertainment of modern human beings, as leisure time hobbies can be, but as the main output is not.

First of all, Chinese have a lot of love for the culture of other countries, do not pay attention to understanding their own culture, do not understand the way to export; Secondly, the Chinese people identify with their own culture in their bones, but they feel that their culture is backward and rocky, so they prefer to spread the culture of other fashion trends; Finally, the Chinese are introverted and believe that modesty is a virtue, so they are not used to flamboyant communication culture. However, now that the rapid economic development and the improvement of international status have made Chinese more confident, more identified with their own culture, and began to actively spread cultural roughness.

Main aspects: the first is to bury the brother, there are no internationally renowned brands, and many things are not packaged; Second, there is no main liquid virtual conduction industry of its own, and there is no competitive advantage.