Now the domestic company that is doing better in brand promotion?

I heard that the Shanghai brand Tianyi brand management agency is doing very well, and their general manager Li Zhen is very influential in this regard.

He has won a lot of honors and cooperated with many domestic first-line brands to do brand management and promotion.

They will make an annual plan for a customer's brand management, require the implementation of new technologies on the Internet, make this annual plan more a two-way communication with consumers, and be more able to accumulate consumer information in the database to monitor consumers' various consumption behaviors.

Their company has three business divisions, one is the clothing department, one is the FMCG department, and the other is the home appliance and building materials department.

The company's requirements for each business unit are to study the different consumer demands of consumers according to the behavior of different consumers, and figure out the development trends of different industries, including the different research and development directions of this industry.

Hope it solves your problem.

There are indeed a lot of brand promotions, but many of them are subcontracted out, and there is basically no effect. After trying a few of them, I have now decided to do it in a first-hand company, which is a first-hand channel company specializing in promotion and execution. Because it is a first-class business, it is very cheap.

Just experienced their more than 2,000 promotion experience**, the effect is very good, 20 promotional information on the homepage, a lot, the rankings are still very high, **The background does increase user traffic access, will continue to cooperate, if you want to do it, you can find them to consult, their promotion** is quite a lot, see which one suits you.

How to do Branding? Branding Methodology Strategy.

Regardless of the size of the business, branding is a difficult problem that must be faced. If you want to achieve something in branding, you can't ignore the Internet as a platform. Here are some comments on the promotion of the brand of Youyujie::

One of the ways to promote Internet branding: official website promotion.

Regardless of the size of the business, it is often necessary to establish its own official**. Nowadays, official** has become the most basic way to step into the Internet. Therefore, it is crucial to have an official website when promoting a brand or project.

Bidding promotion is a paid click strategy that aims to improve the ranking of keywords to lead users to click and go to the official website. This promotion method usually requires an investment in advertising budget and a professional management account, otherwise it is difficult to effectively control the ratio of input to output.

At present, information flow promotion is a very popular promotion method, which can achieve more accurate marketing by obtaining the basic tags of users, screening and promoting the crowd. In-feed promotion is similar to bidding promotion, which requires professionals to operate the account and continuously optimize it to improve ROI.

SEO promotion, also known as search engine optimization, is a free way to promote. Professional search engine optimizers make keywords rank naturally in search engines by optimizing**. Typically, this way takes a longer cycle.

Some traditional industry bosses may not be able to wait for the results and will lose patience when doing Internet promotion.

The second way of Internet brand promotion: advertorial promotion.

Advertorial promotion is a popular advertising promotion method on the Internet, which is widely used in brand promotion and brand public relations. Therefore, our requirements for advertorials must be high, in order to show the brand advantages and value to a certain extent, and through the distribution of content to the major platforms and forums, guide users to discuss and understand the brand, to achieve the purpose of advertising.

This method is very cost-effective, but it takes a long time to be effective.

Many products have been launched, such as knowing, library, encyclopedia, and so on. These products can also be used for branding. For example, I'm using Know to promote a brand right now, and you can try that as well.

It is more difficult to build entries on the encyclopedia, and it is generally not easy for individuals to do it, because it is more difficult to review the encyclopedia entries because it is more strict.

To do a good job in knowing, the most important thing is to pay attention to the quality of the content and provide high-quality content.

The library is similar to knowing, and the content needs to be done well.

In addition to the above three Internet branding methods, there is another method of self-promotion. WeChat*** is also a source search method from **, such as Baijia number, good-looking**, etc., which can be classified as self-**.

The advantage of self-promotion is that the algorithm of the platform can be used to accurately push, so as to obtain accurate customers. However, the difficulty with this approach is that it needs to continuously output high-quality content.

Branding Purpose:

1. Make the brand more recognizable and competitive in the context of the flood of information about similar products. Create a brand reputation and improve the trust of users.

3. Improve the credibility and product awareness of the brand in a short period of time, improve the conversion rate, customer retention rate, and reduce the loss of customers caused by the attraction of competing products.

4. Use the positive information of the brand to answer the doubts of consumers, reduce the negative attacks caused by misunderstandings, and maintain the positive image of the brand.

There are many ways to do it:

The first type: network-wide drainage.

Big data intelligent algorithm recommendation, according to the user's browsing habits, the orientation is accurate**10w+, and the rejection is invalid**.

Fourth: PR matrix.

The news report is authoritative, fast-spreading, highly trusted, and time-sensitive, and quickly improves the brand's reputation and overall credibility.

The above are a few common marketing methods (limited space, not all of them).

The way to be a brand promotion company: show the brand, shape the brand image, and comply with consumer demand.

2. Shaping the brand image: promotion requires a good brand image as the basis, because promotion is the display of the brand image, so the enterprise should create an excellent brand image, so as to help the promotion work.

3. Conform to consumer demand: The promotion work should conform to consumer demand and meet the psychology of consumers, so as to resonate with them, so that the role and effect of promotion can be displayed.

Ways to promote your brand

1. Push marketing: push marketing is a very common product marketing method, through the face of the face to tell the masses about the product characteristics, push or have a certain difficulty, now many marketers will not put down to communicate with customers, face some difficulties will retreat, so the role of push marketing, can only be decent.

2. Network marketing: network marketing is a more advantageous way to implement in recent years, and it is also the trend of innovation in the times.

1: The concept of marketing has become a powerful tool for enterprises to promote products and services in today's increasingly popular Internet. The goal of marketing is to capture the attention of potential customers through various means and provide them with information about products and code services to help businesses achieve their sales goals.

If you want to make your company's product promotion better, then you need to find a good marketing ** to help you. There are a lot of good marketing products on the market, but it's not easy to find the right one for your company's products. To find a good marketing, you first have to think about traffic.

Traffic refers to the number of visitors. If the traffic of a marketing ** is very small, then it means that this ** is not popular with people, which leads to its late and low noise on the effect of product promotion. Therefore, traffic is an important consideration.

Another consideration is the target demographic. Different products need to be promoted for different target groups. For example, if you want to promote a new mobile app, you should find a marketer** that targets young people, likes to use mobile apps, and is willing to try new products.

Another consideration is fame. If a marketing ** is very famous, it means that it has been trusted by many people in the market, and then it can bring a lot of traffic. Therefore, if you can find a famous, trusted, and excellent marketing ** that can bring a lot of flow to promote the company's products, I believe it can have a good role in promoting the product.

According to the brand promotion needs of merchants, the purpose can be divided into precise ** and precise drainage, so the way enterprises promote their brands can also be roughly divided into these two categories. Precise corporate brand promotion channels include but are not limited to: new marketing, news marketing, invitation, forum marketing, Q&A marketing, marketing, Weibo and WeChat marketing; The ways of corporate brand promotion with precise drainage include but are not limited to:

In-feed advertising, bidding advertising, network alliance advertising, Focus Media. When we are clear about the purpose and needs of our own brand communication, choosing a brand promotion plan with a combination of multiple channels can effectively achieve the promotion of corporate brand awareness.

After choosing the right channel, it is necessary to develop a marketing strategy to increase brand awareness, which can be roughly divided into the following points:

1. Network marketing: One of the important tasks of network marketing is to establish and promote the brand of the enterprise on the Internet, and the general enterprise can quickly establish the brand image through the Internet and enhance the overall image of the enterprise.

2. Web strategy: small and medium-sized enterprises can choose a more advantageous address to establish their own **, after the establishment should have a special person to maintain, and pay attention to publicity, which saves a lot of advertising costs of the original traditional marketing base, and the large use of search engines will enhance the search rate.

3. Product strategy: small and medium-sized enterprises must clarify their own products or services if they want to use network marketing methods, and clarify which products are selected by network consumers.

4. Strategy: Strategy is also one of the more complex issues. Network marketing strategy is a direct dialogue between cost and technology, due to the openness of information, consumers are easy to grasp the industry of various competitors, how to guide consumers to make purchase decisions is the key.

5. Strategy: sales promotion. The basic purpose of marketing is to help increase sales, network marketing is no exception, most network marketing methods are related to direct or indirect sales promotion, but sales promotion is not limited to promoting online sales, in fact, network marketing is very valuable for promoting offline sales in many cases.

Traces.