Hengyuanxiang s corporate culture? Hengyuanxiang is a brand

Hello, the following is the corporate culture of Hengyuanxiang, for reference only. With the mission of "clothing is the world", the enterprise spirit of "going all out for consumer satisfaction", and the brand personality of "natural, free, confident and comfortable", we will constantly enrich and enrich the unique brand culture connotation of Hengyuanxiang. Internally, in a larger Hengyuanxiang consortium to establish common values, closely around the mission, spirit, brand personality and other aspects of the requirements, the formation of universal identity, deep consciousness of the concerted action; Externally, establish the personality of the brand, make the Hengyuanxiang brand more distinctive, and let the brand thoroughly meet the psychological, emotional, and spiritual (brand) needs of consumers.

At the same time, through the vigorous implementation of the corporate culture strategy, the life culture and brand culture into the business strategy of the enterprise.

Supplement: Corporate culture is implied in the management process of the enterprise, is the result of long-term accumulation, accepted by the majority of employees, rooted in the minds of employees of a culture, more detailed, to go to the enterprise to feel, experience.

This question is a bit general, usually when asking about the culture of a company, many people, especially the business owners themselves, will take out their business mis, at least their values, agree with the things against you, but the problem is: it is beautiful to say, but it is another thing to do what is said. The so-called corporate culture is based on its own values, the result of extending to corporate behavior and corporate image.

In other words, the inconsistency of words and deeds cannot be said to be his corporate culture, and even if it is, it can only be called a "false" culture.

Therefore, if you really want to figure it out, you can feel "Hengyuanxiang" yourself, and if you just want to understand some aspects of Hengyuanxiang, you can ask that aspect directly, for example: how about Hengyuanxiang's products? How is the service?

**How is it? Ask this question, and you may get a more reliable answer.

Hengyuanxiang is a well-known clothing brand in China, many people do not know about Hengyuanxiang clothing brand, then follow her era to learn more about it, interested partners come and take a look.

Hengyuanxiang is a clothing brand based in Shanghai, China. Hengyuanxiang was founded in Shanghai in 1927 and is headquartered at No. 100 Zhejiang South Road, Huangpu District, Shanghai. The company's products cover velvet, knitting, clothing, home textiles and other categories.

In 1956, Hengyuanxiang moved from private to state-owned; Hengyuanxiang** mainly provides sales of woolen sweaters, thermal underwear, jackets and windbreakers.

Hengyuanxiang's wool clothing is very popular, and the woolen sweater is cleaned in the following way, which can effectively avoid the problem of deformation and prolong the life of the woolen sweater.

Hengyuanxiang's wool garment cleaning method.

1.Water temperature. Wool fabrics tend to shrink and deform in an aqueous solution at a water temperature of more than 30 degrees Celsius, so it is best to wash them with room temperature water.

2.Detergent. Wool is not alkali resistant, it is best to use a special detergent for wool when cleaning wool sweaters, if there is no one at home, then you should use a neutral detergent.

3.Cleaning method. Turn the inner layer of the woolen sweater outward, soak it in water dissolved with detergent for about 5 minutes, then knead it gently, do not rub it on the washboard, and the cleaning time should not be too long, so as to avoid the occurrence of shrinkage.

4.Drying. After washing, do not twist, you can use your hands to squeeze the moisture in the woolen sweater to remove it, put the woolen sweater in a cool place, ventilate and dry. When drying, tear the clothes flat, preferably in a net pocket to dry.

What grade does Hengyuanxiang belong to?

Hengyuanxiang belongs to the first-line high-end grade, attracting many customers in terms of quality, quality and after-sales service.

At present, Hengyuanxiang Group has more than 100 franchised factories, more than 500 franchised dealers, more than 7,000 franchised sales outlets, and more than 130 stores authorized on Tmall, Jingdong and other e-commerce platforms. Hengyuanxiang from 1935 retail transformation to manufacturing, 1956 private transformation to state-owned enterprises, 1991 brand transformation brand, 1998 single product transformation multi-product, 2005 strategic transformation strategy, gradually and steadily to the top ten in China, with rapid development to bring income and profit. Hengyuanxiang also continues to explore in the research of brands, scientific and technological innovation, sports sponsorship, art and culture, charity and public welfare.

The above introduction of the content of Hengyuanxiang is the best brand, as well as the sharing of other related content, you can use it as a reference suggestion, specifically according to your own needs to choose, for the above questions we will introduce here. Hope it can help everyone.

As of October 2020, Hengyuanxiang's trademarks are as follows:

The Hengyuanxiang brand on the market is franchised, not produced by Hengyuanxiang itself. The use of the business side ambush standard license, let other manufacturers paste his brand, Hengyuanxiang to earn franchise fees and license fees. Portable.

Mr. Shen Laizhou Answer supplement Hengyuanxiang brand was created in 1927, and the founder, Mr. Shen Laizhou, founded the "Hengyuanxiang rayon wool number", specializing in all kinds of wool. The three words "Heng Yuan Xiang" are taken from a pair of couplets of "Heng Luo Department Store, Source Thousand Xiang" in the business lobby, implying the artistic conception of Heng Gu Evergreen (Heng), long history (source), auspicious Ruyi (Xiang), symbolizing the prosperity and prosperity of Heng Yuan Xiang. At the same time, these three words profoundly contain the essence of 5,000 years of Chinese civilization.

Carry eight silver dollars to the beach, revealing the secret of Hengyuanxiang's founder marketing legend.

Hengyuanxiang. In 1927, Shen Laizhou set up a silk wool shop, which was named "Hengyuan Xiang" after the meaning of "Hengluo Department Store, Yuanfa Qianxiang". In 1956, after the public-private partnership, Hengyuanxiang became a state-owned enterprise.

In 1987, Hengyuan Xiang velvet shop moved from Jinling Road to Nanjing Road; In the same year, Liu Ruiqi joined Hengyuanxiang as a manager at the age of 29. In the future development of Hengyuanxiang, the name of Hengyuanxiang is always associated with Liu Ruiqi.

The first thing Liu Ruiqi did when he entered Hengyuanxiang was deviant at that time. As soon as he took office, he decided to cut the price of the inventory goods in the store, which in a sense was equivalent to the disguised loss of state-owned assets, and his behavior was criticized at the time, but it brought liquidity to Hengyuanxiang. With this funding, the variety and colors of goods in the store are enriched.

Then, Liu Ruiqi ingeniously created the business model of "bringing factories into the store", renting the counters of the store to different manufacturers, and the manufacturers with the best sales performance can get the best counter positions, and the manufacturers with poor sales may be kicked out of the store. Driven by the competition mechanism, Hengyuanxiang's sales have increased 10 times in two or three years.

Now it's still Liu Ruiqi.

Hengyuanxiang. It refers to the artistic conception of Henggu evergreen (constant), long history (source), auspicious Ruyi (auspicious).

Hengyuan Shenzhixiang, a long-standing brand, was founded in 1927, worth 600 million, Hengluo Department Store, the source of Qianxiang.

In 1927, Mr. Shen Laizhou, the founder of Hengyuanxiang, found Hengyuanxiang in China's broad and profound words, and also found the road that Hengyuanxiang wanted to walk blindly - Henggu Evergreen (Heng), the long history (source), and the artistic conception of auspicious Ruyi (Xiang) is undoubtedly a symbol of Hengyuanxiang's prosperity and prosperity.

Hengyuanxiang is the first Chinese time-honored brand enterprise to host the "Laureus World Sports Awards Ceremony", known as the "Oscar of Sports", as an enterprise, and is also a partner and sponsor of the Chinese Olympic Committee. On June 9, 2014, Edwin Moses, President of the Laureus Society, officially announced that Hengyuanxiang Group became the organizer of the 2015 Laureus World Sports Awards; On April 15, 2015, the Laureus Awards Ceremony was grandly opened at the Shanghai Grand Theatre, attended by more than 1,000 sports and entertainment stars. On the night of the ceremony, Hengyuanxiang, Mercedes-Benz, IWC and other brands became the focus, and the century-old brand climbed to a new peak in the development of the brand's career.