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First of all, don't rush to recommend products. Chat first. Observe and understand the needs of customers, and then recommend products in a targeted manner. Note: Customers are buying solutions to problems, not just the product itself.
Then it's important to have a good personal relationship with your customers. In the process of dating, you must be sincere, don't pretend to be a certain attitude, and show your true self, naturally.
It can be said that if you can read this book (repeatedly), it will not be a problem to sell anything, because it is not just about sales, but also about being a person.
Good luck!
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I've been in the security mix for three years, and the company is doing the national market.
I would like to make the following three main points.
First, the market is running out of the chatter not talking out, and now too much talk about the security group.
Second, we must find the advantages of the company's products and attack them with our own strongest **.
Third, treat people sincerely and insist on perseverance!
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Go directly to push your own products, and answer them according to the needs of customers, so the technology is also required, and you can't die with a mallet, but the early stage is a visit, and the later stage is mainly maintenance, which depends on how your relationship is, to put it bluntly, it depends on the relationship.
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As a salesman in the security industry, the meaning of the product is not completely security, but also can be understood as the security industry. From a security point of view, I believe that the vast majority of customers are willing to talk to you, and at the right time, you will sell your products to customers for comparison.
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Today's sales are not only about quality and service! It's not just about advertising and product appearance competition, it should be more reflected in the role of your corporate brand and product brand! First of all, sell products, let customers understand the background of your company first!
enterprise spirit, etc. In guiding the consumer to the spiritual level from an emotional point of view! Guide consumers with spirit!
This is the highest intangible asset for sale! Through the intangible through the tangible! To make the most of 30 second marketing!
Real 30 seconds marketing doesn't mean getting you to finish in 30 seconds, it's about letting you use 30 seconds to fight for 2 3s or 4 30 seconds! In the middle, use the advantages of the product to win consumers!
Others strive for it unilaterally through material, but you fight for it through both spiritual and material aspects! And you have a bigger advantage than them, and that is the opportunity to do PR! It's a great way to sell! Read more PR books! That's right.
One life is two, two is three.
Three begets and all things. In after-sales, you have to innovate yourself! Find the service difference words! Add emotion to the service!
You have to keep one thing in mind! That is, the current enterprise competition is in the final analysis the competition of one industrial chain and another industrial chain, you can only do a good job of the details of such things as your surface, but what about the connotation? Customers are coming step by step, they have come into contact with too many things, including salesmen, details many salesmen have done and done very well, but what about the connotation of reality?
How many salesmen are in place?
First of all, you have to understand your customer's industry, market location, and what are his competitors? The biggest gap between your customer and his competitors is **, and then talk about what benefits can be brought to him with your product, so that your sales will be affirmed and effective.
Details are important, but lack of connotation is the most disgusting element for customers.
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Promote and publicize and capture the psychology of customers.
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Network marketing, ** marketing, etc., it depends on the individual
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Understand the product, understand the customer, understand the market.
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Understand your own products first, and then find the right channel for your product through your product, and the channel should be broad-minded. Networks and channels. And your train of thought is important、
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It's mainly about sales skills, and it's even better if you can use some technology.
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Methods and ideas of business marketing in the security industry.
There are two kinds of sales in the security industry, such as the sales of equipment or engineering projects, no matter which of these two sales, are expert sales, different from the sales of fast-moving consumer goods, there are many ways to carry out business.
Here, we will share with you our experience over the years.
1. Network sales promotion, display products on the network, including the promotion of the company's first class and the promotion of industry portals.
2. Develop the regional market and establish a market-oriented sales system. Starting from the function and positioning of the product, find the right dealer to develop together. For example, if the positioning of the product is medium and high, you need to find a security engineering company with relatively high construction qualifications and a demand for medium and high-quality products.
For example, if your product is a camera monitor, then you will definitely not go to an engineering company that does strong electricity.
3. Channel sales, establish a loyal sales channel, and build the entire value chain.
4. Pay attention to the trends of the security industry, social needs and national policy changes, and adjust the trend and development trend of enterprises or products in real time.
5. Pay attention to the industry, including magazines, newspapers and periodicals, the following are several magazines and portals in the security industry, which have a wide range of influence,..
For specific ideas, please take a look at the My Space post or the references below.
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