What do you think of Nongfu Spring s 100 NFC series?

The brand Nongfu Spring has been shaping the high-end image of the beverage industry, for example, many years ago, Nongfu Spring mineral water was slightly higher than the market mineral water, and marketing is often ahead of peers, such as documentary-style advertising, such as award-winning packaging, and products are always in the pursuit of unique and distinctive products that can be distinguished from the products on the market, such as Oriental leaves. Therefore, this new product obviously adheres to the consistent path of Nongfu Spring, NFC, non-concentrated reduced fruit juice, no sugar, no water, no additives, it sounds very natural and healthy, right, and the bottle is also tailor-made, plus that **, properly continue to take the high-end road.

NFC juice is made by washing the fresh fruit and pressing it out of the juice, which is directly canned after instant sterilization (without concentration and recovery), which completely retains the original fresh flavor of the fruit, and the nutritional value is much higher than that of other types of juice. This juice needs to be stored at low temperatures, has a relatively short shelf life, and is also more expensive. At present, most of the fruit juice drinks on the market are reconstituted from concentrated fruit juice, that is, concentrated reduced fruit juice (FC:

from concentrate) is a product obtained by adding an equal amount of water to the natural water lost during fruit juice concentration to fruit juice concentrate.

NFC is indeed a small beverage market in China, drinking NFC juice is more common in developed countries, there is no concept of drinking fruit juice in China, in terms of personal experience, drinking is also drinking "fruit juice drink", if it is for the purpose of supplementing vitamins, it will feel better than eating fruit directly. so。The target group should be for those who want to drink juice but are not willing to squeeze their own juice and are willing to give that money.

Huiyuan and Wahaha have also launched NFC products in the past two years, but I personally didn't notice their products, there will be some juice next to the yogurt in Yonghui supermarket, it should be some local NFC products, in fact, I didn't have the concept of NFC before seeing Nongfu Spring.

This juice only emphasizes"Non-concentrated reduction"with"No additives"These two concepts. You can take a look at other NFC competitors on the market, almost all of which will be highlighted"Virgin", the concept of "freshly squeezed". I don't think the two concepts can be equated.

If Nongfu Spring has the vision of further opening up the market, it should start building momentum, at least the advertising should start to run. Just silently put it on the counter. Finally, Nongfu Spring is a bit of a chicken thief, NFC was originally just a category of beverages, but this time Nongfu Spring directly took NFC as the product name, and there were three NFCs on the bottle, which directly led to future brands thinking of Nongfu's NFC as long as they mentioned the concept of NFC.

It's delicious, I like to drink orange juice with a little bit of bitterness from oranges

I always feel that making NFC is not necessarily a money-making product for farmers now. After all, there are still a few people who are willing to spend 6 yuan to buy 300ml of juice. I once heard a question:

Consumption upgrading is a major trend, and everyone is willing to buy more expensive but better quality products. However, if the manufacturer's product concept is too advanced, and consumers have not received enough education, they may spend a lot of money but not be recognized by consumers. It is difficult for manufacturers to know to what extent consumers have embraced it.

So in this case, should you upgrade or shouldn't you upgrade? ”

I have only bought it twice, but I am deeply attracted by it, the outer packaging is very ingenious, and it is like holding it in my hand as if I am holding a work of art, simple and high-end. The taste is bitter relative to regular oranges.

Looking at the competing products, the pulp precipitation and stratification are obvious, but the farmer's juice is very homogeneous and will not settle for a long time. It reminds me that the fresh milk on the market is not also stratified, because it is separated according to the ingredients first, and the large particulate matter such as milk fat is broken up and then restored back (forgive me for saying it is too unprofessional).

The farmer can't drink it, it's expensive, and the quality is not as good as the ranks.

Drinking it a few times is much better than those concentrated, and it is reasonable in its class.

Suffice it to say that the farmer's drink thief is delicious.

The real Gannan navel orange juice, the factory is in Xinfeng County, the birthplace of Gannan navel orange.

Pure.

Nongfu Spring, that is, Nongfu Spring shares****.

Formerly known as "Zhejiang Qiandao Lake."

Founded on September 26, 1996, the company is headquartered in Hangzhou, Zhejiang Province, and is a holding company of Yangshengtang.

On May 8, 2019, Nongfu Spring announced that Nongfu Spring officially entered the coffee industry. On September 1, 2019, the list of the top 500 manufacturing enterprises in China in 2019 was released, and Nongfu Spring ranked 332nd. On January 7, 2020, it was selected into the list of the top 100 enterprises in the national agricultural product processing industry in 2019, ranking 18th in the overall ranking.

On September 8, 2020, Nongpai Brother Daifu Spring officially landed on the Hong Kong Stock Exchange.

It opened up more than 85%.

Zhejiang Qiandao Lake Yangshengtang Drinking Water **** (the predecessor of Nongfu Spring Co., Ltd.) was established in Jiande City, Bijiang Province, Zhejiang Province in September 1996.

It was established and is located on the shore of Qiandao Lake, a national first-class water resources protection area.

In April 1997, the first factory started production, and launched "Nongfu Spring is a little sweet" and "I give the child reed to drink water!" Advertising slogan.

At the end of 1997, "Nongfu Spring" drinking natural water 550ml sportswear was launched.

Compared with traditional fruit and vegetable juice, fresh raw materials are used to work, and there are high requirements for the storage and preservation of raw materials, and the seasonal requirements for raw materials are also very high. In addition, because NFC fruit and vegetable juice adopts low-temperature sterilization, it also needs cold chain, storage, and preservation, so it has higher requirements than traditional fruit and vegetable juice in terms of raw materials and processing technology, so its sales are higher.

NFC fruit and vegetable juice is an emerging type in the fruit and vegetable juice (industry), and it is also a direction for the development of global fruit and vegetable juice. In Europe, for example, NFC fruit and vegetable juices increased by a third from 2007 to 2014, and the amount of fruit and vegetable juices reduced by concentrated juices decreased by a quarter. From this data, it can be seen that NFC fruit and vegetable juice is widely welcomed by consumers abroad.

In China, as our living standards improve, everyone's yearning for a better life and the acceptance of NFC fruit and vegetable juice will become higher and higher.

"NFC juice" is a fruit juice that is directly pasteurized after juicing and processed in a low-temperature environment. Since this freshly squeezed juice is heated for a short time during processing, there is less nutrient loss and the original taste of the fresh fruit is better maintained. The disadvantage of this juice is that it is suitable for cryogenic storage and has a relatively short shelf life.

In addition, since it is a real pure juice, it is not easy to store, so the cost is also higher. At present, most of the fruit juice drinks that can be seen on the market are made of concentrated fruit juice, and the loss of nutrients is serious. The benefits of reduced fruit juice are that it is easy to store and** relatively inexpensive, making it generally acceptable to the general public.