How to write a good advertorial, market yourself, and let customers place orders

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

I'm Brother Lu, a marketing planner. Every day, I will share sales skills and business tips with you, I hope it will be helpful to you.

Before leaving, I am afraid that I will return late. . . !

The writing methods of writing advertorials for marketing are: storytelling, interviewing, problem-solving, enumeration, and promotion of famous people.

1. Storytelling.

Stories are one of the best ways to engage people. Incorporating a product or service into it through vivid and interesting language and scene descriptions can make the article more relatable and readable. While telling a story, it can also give the audience a deeper understanding of the importance of the product or service.

2. Interview method.

The interview method is to interview an expert or industry leader to introduce and promote the product or service. Having professionals testify about a product or service through an interview can build more trust and credibility for the brand.

3. Problem solving.

By finding the corresponding problems and providing valuable information and solutions, we can use Soft Keza to solve the problems that readers really need to solve. By targeting readers' pain points, readers can have a sense of identity and favorability towards the brand, thereby increasing their willingness to buy.

4. Enumeration method.

Introduce the problems or advantages that the product or service can solve by listing them, so that readers can understand the advantages and characteristics of the brand. A series of quick, clear points enumerating the features and benefits of a product or service can capture the reader's attention and increase brand awareness.

5. Famous person promotion method.

If you have the opportunity to ask Fan Sun Xi to be recommended by famous people, it can add more prestige and credibility to the brand. With the fame and influence of famous people, promoting a brand can make it more competitive in the market.