How do small and medium sized institutions choose a live broadcast platform to realize knowledge mon

Knowledge payment is really a very promising outlet at present. According to the data of an authoritative market research agency, 2016 was the first year of China's knowledge payment, and by 2017, it had rapidly grown to a market size of 100 million. According to this trend, by 2020, the market will fission to 100 million.

In China, with a population of 1.4 billion, the butterfly effect seems to be vividly displayed. Only by forming an outlet, that local convenience will immediately form a huge market black hole. It's amazing!

Among the existing platforms related to knowledge payment, the following are well-known to all of us. Qianchat, Lychee Micro Lessons, Little Goose Tong and the recently launched short book. Others include Zhihu Live, Get, Knowledge Circle, Micro Learning Companion, etc.

In essence, they can be divided into two categories. One is platform-based live broadcasting. The other type is tool-based live broadcasting.

Platform-based live broadcasts such as Qianchat, represented by litchi micro-lessons. That is to say, you have opened a knowledge store on this platform with its own traffic. There are a lot of users, and there are a lot of similar products.

There's traffic and there's competition. The advantages are, first, the platform is free for you to use, and the operating cost is low. In addition, it can quickly generate a certain amount of traffic.

The disadvantage is, of course, no matter how many fans there are, it's not yours, there's no way to settle down. If you use an analogy, it is equivalent to you opening a store on this platform. Guests are ** of this platform.

She can choose yours or someone else's. The stickiness of the customer is not high. <>

Tool-based live broadcasts are represented by goose passes and short books. To put it bluntly, they are a tool for you to use that can help you realize knowledge monetization, and it integrates a variety of marketing fission functions. If you choose this kind of live broadcast, it is equivalent to opening a knowledge store.

Guests go in with only your products. They don't see other products of the same or different kind. The advantage is that you can precipitate your own fans.

The disadvantage is that it is basically still in a closed loop, and the difficulty of attracting fans is greater than that of the platform type, and there are operating costs of thousands of yuan a year.

There is no perfect platform, and there are pros and cons. Look at your long-term goals and short-term goals, and choose carefully. Personally, I prefer to choose a tool. It's slow, but it's steady. <>

Everyone says that 2016 is the first year of knowledge payment, because from that year, knowledge payment began to enter the popular field of vision, which is indeed a good opportunity for those small and medium-sized institutions, when it comes to the knowledge payment platform, in the past two years, there have been a lot of large and small platforms on the market, in the current knowledge payment platform, is Qianchat, Litchi micro course, Little Goose Tong and other platforms have the largest number of users, the highest frequency of use of users, but also we to choose only a few important choices of the platform. <>

Of course, when choosing, we also have to judge according to our own content, first of all, to see whether our content is more suitable for audio or form, because different output forms will determine the advantages of different platforms, like some platforms, the function of his ** live broadcast may be more powerful, and some people may be better at audio live broadcast, at this time we have to choose a form of output according to our own content, so that we can according to our own output form, Choose a live streaming platform that is more suitable for you. <>

In addition, we have to take a look at what kind of age group their users are, if they are young people, then they generally prefer new things, at this time we can also choose some user experience, relatively good platform to monetize their own content, otherwise we choose a very, innovative platform, then it may not fit well with our users, which will cause the loss of certain users, It's not a good choice for our products. <>

In general, when we choose, we still have to make a better choice according to our own content output form, and choose the best one that suits us.

As shown in the figure above, there are many knowledge monetization platforms, which can be roughly divided into the above eight categories and dozens of types according to different types. As a third-party support tool for the knowledge payment industry, Lattice Craftsman helps build a platform to realize knowledge monetization.

Content creators who want to monetize their knowledge can try to use third-party tool platforms, and although self-directed traffic platforms can help you bring in users, they are also easy to be taken away by other popular lecturers. The third-party tool platform avoids this situation and creates its own store to customize the content of the store to better improve user loyalty.

As a third-party tool platform, short books are suitable for content creators who are just starting out to monetize their knowledge.

SaaS tool platform: short book, goose pass. Create your own knowledge payment platform and knowledge store for users to provide functional services. Monetize content and interact with entertainment in the store.

Traffic-based platforms: Chaos University, Get, Himalaya. The platform has its own number of users, and invites lecturers to settle in to give courses, give speeches, and produce content.

Q&A platform: Zhihu, sub-answer. Users produce content in the form of paid questions and answers, and realize knowledge payment and content monetization through paid questions.

You can consider Kexun! This platform is quite useful.

Since Xiaozan was founded in BAI for more than 6 years, DU has witnessed a group of talented, thoughtful and influential DAOs

The power of the self-** businessmen back to the rise of the answer.

How do they monetize?

Mainly through the way of self-e-commerce,Screening and selling products that are suitable for your own fans can make your own life very nourishing. Many talented self-leading businessmen have become talented self-leading businessmen, they are not only a group of businessmen with their own influence, but also a group of talented businessmen with their own influence standing to make money.

How to do e-commerce? In fact, the Youzan distribution market is a very suitable platform for self-monetization.

The core of Youzan's distribution market is to solve complex things in the operation process, so that people in the distribution market can carry out the simplest operations. As long as you pay attention to what you are best at, such as fan interaction, product evaluation and value point mining, you don't need to do things like purchase and delivery.

The most straightforward trading platform.

Content payment platform. At the same time, it faces both merchants and consumers. Its main feature is to pay for content.

Post-visible, that is, the merchant publishes the content to be hidden on the platform, and the merchant can embed the product in his blog, forum or any web page, and the user can only see the content after paying again.

In recent years, knowledge DAO payment has become more and more popular, and in the future, the knowledge DAO payment platform will be one.

If it continues, it is inseparable from content monetization.

1. What are the functions of the knowledge payment applet?

1. Boutique columns.

The knowledge of the knowledge payment applet system is gathered together to form a column, which is convenient for readers to find and buy.

2. Live classes.

The background of the knowledge payment mini program system can open live courses to increase interaction with fans and facilitate community operation.

3. Knowledge articles.

The knowledge payment applet system supports audio speed, and students can use fragmented time to learn anytime, anywhere, and when they want.

2. The knowledge payment mini program system has a comprehensive analysis of user data to open up the knowledge monetization ecosystem.

1. Order statistics report.

Clear order flow, financial income and expenditure details, automatic statistics of relevant reports, saving financial time.

2. User registration chart.

The knowledge payment mini program system counts the number of fan registrations in multiple dimensions, graphically displays the growth trend of registration, and the data statistics are more intuitive and clear.

3. User learning track.

The knowledge payment applet system queries the login log of members, tracks the learning of members in an all-round way, and recommends learning in a targeted manner.

3. What value can the knowledge paid mini program bring to you?

1. Shorten the path of content payment.

At present, it supports various forms such as paid tips, columns, and courses. The Knowledge Paid Mini Program also supports marketing activities based on paid offers, which can be discounted and bought one free.

1. Share with friends to get discounts and other ways to increase the payment conversion rate.

In today's world where knowledge payment is very common and WeChat is almost one for everyone, it is very common to use small programs as carriers to pay for knowledge. Take the exclusive mini program built by Meiyue Education for knowledge payment practitioners as an example:

First of all, practitioners should create valuable content that attracts users to pay;

And then, and then put the content on the shelves and build the exclusive knowledge store, in addition to the knowledge content, you can also upload physical goods;

Finally, and then use the marketing tools in the group, coupons and other forms of promotion to market.

Different companies develop small programs that pay for knowledge with different functions and use, so it is difficult to give you an answer to the question you said.

Is there a payment for knowledge similar to Meiyue Education? Based on the applet, you can directly upload your courses and products in the background and you can take classes directly.

Knowledge copying and payment applets can be used through the short book platform.

Short books are knowledge monetization tools designed for content creators and content exporters.

If you want to monetize your knowledge, look for some knowledge monetization platforms. Depending on what direction you want to develop, you can start classes on the short book knowledge monetization platform, live interactive answers, paid Q&A, etc., there are many forms of knowledge monetization, and you must persevere!

Knowledge monetization refers to sharing your knowledge with platform users through the Internet platform, and the users will pay you, so that your knowledge will be realized. At present, there are a lot of such platforms, I have been a user's fast appointment platform, often someone will consult me some questions, I set the specific problem into the form of an order, the user directly to me to place an order, I take the order to provide him with consulting services, very convenient.

As a knowledge monetization platform, short books are very suitable for individuals to monetize their knowledge. You can use the following methods to monetize your knowledge.

The way to monetize the knowledge of course teaching is to give your own knowledge to students in a teaching way.

1. Teach in a one-to-many way.

The above methods can be directly used in the short book tool to help you realize diversified knowledge monetization methods.

Knowledge paid applet, so that your knowledge can be monetized, as long as you have dry goods!

Simply put, it's about turning knowledge into a paid content product that consumers buy and use. The realization of knowledge is the payment of knowledge, and in ancient times, Confucius also had "a wine jug, a bundle, and a dog to give or dedicate people." "Such a rule.

Of course, the current payment for knowledge is very different from that of Confucius in the Spring and Autumn Period, and a very important factor comes from the great transformation of society by the Internet. There are more diverse and faster ways for people to access knowledge, and content entrepreneurs must also pay attention to communication channels such as the Internet.

At this stage, knowledge monetization is based on the development and dissemination of mobile Internet technology, so programming technology is its genes. If you want to quickly and efficiently monetize knowledge and convert users into payment, you can use SaaS-based tools in the field of knowledge payment, such as WeLearning.

Content production - store construction - marketing promotion - user management - data analysis.

As an easy-to-use knowledge production and sales tool, WeLearning Companion has these 5 functional modules to provide a one-stop knowledge monetization solution. It can be said that the technical affairs are handed over to WePartner, so that content entrepreneurs can carry out knowledge payment business more conveniently and cheaply.

When it comes to the 5 functional modules of Micro Companion, it may be difficult to understand what is going on from the simple description above, so let's elaborate on it

Content management: support live broadcast, courses, ** and other content forms;

Store construction: create an exclusive knowledge store, PC store, mobile web page, small program and other channels to display online and offline knowledge;

Marketing promotion: marketing functions such as distributors, grouping, and coupons can solve the promotion needs of knowledge producers, such as promotion and drainage, promotion of activity, and paid conversion;

User management: user CRM management, automatic recording of user behavior, creation of user portraits;

Data analysis: Multi-dimensional data display, using data to drive knowledge production and sales, and improve business performance.

Knowledge change is not a very clear word so far. As a self-employed operator, what I have learned about knowledge monetization is mainly divided into several types of people.

If you are a self-leading person, you understand that the development of this industry is nothing more than advertising, e-commerce, and knowledge monetization. When you monetize your knowledge, you first think about what knowledge you have that can be monetized to attract fans, writing ability, operation skills, etc., and what platform to use, such as Himalayan FM, short books, etc.

If you are in the training industry, what are your training skills, yoga, dance or English teaching, etc., what is the difference between you and others, what characteristics do you have, and what can you give to users. Choosing what platform to use to do it, I see a lot of people using short books, but I don't know very well.

If you are in the traditional education industry, teaching, teaching others how to sing and how to listen to classics without sleeping, these are okay, it depends on your own choice.

And most importantly, what do you have, and what can you give to users?