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Anonymous users2024-02-15The basic characteristics of the consumer market are as follows:
1.Non-profit. Consumers buy goods to obtain a certain use value and solve their own living consumption needs, rather than to resell them for profit.
2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.
3.Hierarchical. Due to the different income levels of consumers, they are in different social classes. Therefore, the goods in the consumer market have a certain hierarchy.
4.Generalized. The consumer market is not only large in number but also geographically distributed, from domestic to foreign, from urban to rural. Consumers are everywhere.
5.Substitution. In the consumer market, except for a few goods that are irreplaceable, most goods can be found interchangeably used and substitutes. Therefore, the consumer market has a strong substitution of goods.
6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, and values. Therefore, the goods in the consumer market have a certain popularity.
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Anonymous users2024-02-14Purchase motivation refers to the desire or intention to cause people to buy in order to satisfy a certain need。In real life, every consumer's purchase behavior is triggered by their purchase motivation, which in turn is generated by human needs. When people are hungry, they want to eat, and when they are thirsty, they want to drink water, and this is the manifestation of people's needs to produce motivation and motivation to cause behavior.
A consumer's motivation to buy is the internal motivation that drives a consumer to make a purchase. It can be seen that people's purchase motivation is closely related to people's needs, and needs are the driving force behind consumers' purchase behaviors.
However, not all needs can be expressed as purchase motivation. Due to the constraints of various views, it is impossible for all human needs to be met at the same time. As far as consumption activities are concerned, only those strong and dominant consumption needs can trigger consumers' purchase motivation and promote actual purchase activities.
Emotional motivation. Whether the motivation purchase demand is satisfied directly affects the consumer's attitude towards the product or the marketer, and is accompanied by the consumer's emotional experience, which will show different purchase motivations and have stability in different customers.
Emotional motivation can be divided into aesthetic motivation (choosing commodities from an aesthetic point of view), hobby motivation (satisfying special hobbies), comparison motivation (status requirements; Competitive mentality).
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Anonymous users2024-02-13Consumer purchase motivation refers to an internal motivation that directly drives consumers to carry out a certain purchase activity, which reflects the psychological, spiritual and emotional needs of consumers, and is essentially the promoter of consumers' purchase behaviors in order to meet their needs.
Consumption motivation originates from consumption needs, and contains a variety of consumption psychological factors. The consumer psychological factors that have a great impact on advertising planning are as follows:
1. Herd mentality. From the perspective of social psychology, herd psychology is a change in a person's behavior or perspective caused by the real or imaginary pressure of a person or a group. The stories of "three people becoming tigers" and "Zeng Participated in murder" in ancient times are about the manifestation of herd mentality.
2. Seeking fame, beauty, innovation, and honesty. I like to pursue famous brands or auspicious product names; Pursuit, commodity beauty, the pursuit of fashion and popularity, the pursuit of uniqueness; I like affordability, and I want to buy things at a good price. These are the common shopping psychology of people.
The basic characteristics of the consumer market are as follows: >>>More
The psychological motivation of consumers mainly includes the following three aspects: >>>More
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If two wait operations, i.e. wait(full) and wait(mutex), swap places, or signal(mutex) and signal(full) swap positions, when the buffer is full of k products. The producer has produced another product that will wait on the empty when it wants to deposit it in the buffer, but it already has the right to use the buffer. At this time, when the consumer wants to take the product, he will stay on the mutex and not get the right to use the buffer, resulting in the producer waiting for the consumer to take the product, while the consumer is waiting for the producer to release the right to use the buffer, and this mutual waiting will never end. >>>More