Introduction to Corporate Culture After class Exercise Answers Nankai University Press 40

Generally speaking, corporate culture includes () and other levels.

a.Spiritual culture.

b.Behavior hides culture.

c.Divisive culture.

d.Brand culture.

e.Institutional culture Hongyuanfeng.

Correct answer: ABC

Answer]: In the 20th century, when studying the differences in the competitiveness of American and Japanese enterprises and their root causes, management scholars put forward the theory of corporate culture, and believed that corporate culture is the source of strong competitiveness of Japanese enterprises, and building their own corporate culture is the fundamental method for American enterprises to prepare for the sustainable development of global enterprises and continuously enhance their overall strength. The theory believes that corporate culture is the spiritual culture and material culture with the characteristics of the enterprise created by the enterprise in the long-term production, operation and management activities.

It consists of three parts: (1) Enterprise spirit. Enterprise spirit is the core of corporate culture, and it is the values, ideals and beliefs in the form of concepts.

2) Institutional culture. It is the middle layer of corporate culture, and it is the code of conduct that links the spirit of enterprise and material culture to institutionalize and standardize corporate culture. Material culture.

It is the outer layer of corporate culture, and it is the material form of the collapse of product design, product quality, factory appearance, employee clothing, etc., it is the concrete embodiment of the external image of corporate culture. The function of corporate culture is mainly reflected in: corporate culture plays a guiding role in the thoughts and behaviors of employees; It has a cohesive and motivating effect on the employees of the enterprise; It has a restraining and radiating effect on employee behavior.

Analyze the role of leaders and leadership behaviors in the construction of corporate culture in China, give points according to the situation of the answers, and if the following content is involved in the answers, it is recommended that the marking teachers increase the scores appropriately. "The influence of official-oriented thinking in Chinese culture leads to the fact that leaders and leadership behaviors play a very important role in Chinese enterprises"; "Leaders should live by the corporate culture"; "The general path of leaders and leadership behaviors in building corporate culture is: to design (conceive) corporate culture for the enterprise, to practice corporate culture by example, and to consolidate the corporate culture through various systems and peripheral layers"; "The change of corporate culture depends on the leadership and efforts of leaders" and so on.

What are the correct statements about corporate culture?

a.Corporate culture is a multi-level ecosystem composed of the core, shallow, middle and outer layers.

b.The spiritual culture of the enterprise is a deeper and smallest part, which is at the core of the cultural system.

c.Wal-Mart's "three-meter principle" belongs to the material layer of the company's virtual stool culture.

d.National culture influences the formation of corporate culture.

Correct answer: Corporate culture is a multi-level ecosystem composed of the core, shallow, middle and peripheral layers. The spiritual culture of the enterprise is deeper, and it is also the least inferior part, which is at the core of the cultural system.

The coarseness of the national culture will affect the formation of corporate culture.

How can the East have a corporate culture now, but it is just blindly imitating, and has not yet formed its own system.

1. The theory of corporate culture was first put forward from (b).

a 1970 b 1980

c 1990

d 1960

e .1950

2. The earliest to apply the concept of culture to business management were (a) Barnard and Selznik.

b William. Ouchi C Drucker.

d Anthony. Athos.

e Vogel. 3. The Z theory of (a) reveals the reasons for the difference in the management model of the itinerary between Japan and the United States.

a William. Buildings.

b Anthony. Athos.

C. Tresse. Dir.

d Thomas. e Lawrence. Miller.

4. Corporate culture is a (d) discipline.

aPracticality. b Theoretical.

cMarginality. dYoung, Practical, Marginal Disciplinese Young Disciplines.

5. The theory of corporate culture is put forward by (a) scholars.

a United States. b Japan.

c Germany. d Canada.

e France. 6. The practice of corporate culture is determined by (

b) Enterprise initiative.

a United States. b Japan.

c France. d Germany e Canada.

6. Corporate culture is a kind of social culture (b).

a core culture.

b Subculture. c. Surface culture.

dDeep culture.

e-middle-level culture.

7.Corporate culture marks a new development of enterprise management theory, and is the first few in the history of the development of enterprise management theory.

Cheng Bei? ( d )

aFirst milestone.

bSecond milestone.

c. Third milestone.