What are the reasons behind the current price increase of shared bicycles?

Behind the collective price increase of shared bicycles is the dilemma of difficulty in making profits for bicycle-sharing companies. According to Meituan's 2018 annual report, as of December 31 last year, Meituan's adjusted net loss was 100 million yuan after excluding special accounting treatment such as preferred shares. This was mainly due to the continued investment in new businesses such as the acquisition of Mobike and the development of mobility.

Since April 4 last year, the revenue contributed by Mobike included in the comprehensive income statement was 100 million yuan, and the loss was 100 million yuan in the same period. In the first quarter of this year, Meituan Dianping's new business, including Mobike, suffered a gross loss of 100 million yuan, and the loss showed a trend of expanding losses compared with the same period last year, resulting in a year-on-year decrease in gross profit margin.

According to the "2018 Special Study on the Development Status of Bicycle Sharing in China" released by iiMedia Consulting, with the implementation of no threshold deposit for bicycle sharing companies, the profit model of bicycle sharing has changed from relying on deposits and riding fees to relying on riding fees and advertising fees to obtain profits.

The Ministry of Transport issued the "Measures for the Management of User Funds in the New Transportation Business (Trial)", which stipulates that the amount of prepaid funds in a single user of Internet rental bicycles shall not exceed 100 yuan, and the operating enterprises can only use the user's prepaid funds for their main business, and shall not be used for real estate, equity, **, bonds and other investment and other lending purposes. The introduction of the new regulations fundamentally puts an end to the use of shared travel deposits for financing, investment and other commercial activities.

In this case, it seems that the price increase has become a step that bike-sharing companies must take. Economist Song Qinghui told a reporter from China Business Daily that the price increase also released a signal of increased operating pressure on shared bicycle companies, and in the long run, the price increase of shared bicycles will become a trend.

At the same time, the shrinking bike-sharing market also provides conditions for the city's refined management. Previously, the problems of indiscriminate parking of shared bicycles, difficult to return deposits, and indiscriminate charges were prominent, which not only affected social and public order, but also caused problems such as reduced user trust.

With the fading of the "capital boom" of the market structure, the development of shared bicycles has ushered in huge challenges. Some industry insiders said that the price increase of shared bicycles is only a stopgap measure, and if the operating model cannot be changed, the revenue structure will not change in essence.

The reason behind this is that the profit chain is difficult to sustain and the sharing system cannot be implemented.

Because there are really a lot of people who don't care for shared bicycles and destroy bicycles.

Because this is public property, and some people force public property to become private is immoral, the official has to raise the price of shared bicycles.

It may be because the market prospects for shared bicycles are not very good. This is the only way to stay profitable.

The price of shared bicycles has increased significantly because of the cost of consumables.

The price increase of shared bicycles obviously shows that the sharing industry is actually very good.

I think it's that the bike-sharing market is saturated, not like it was a few years ago.

Because the maintenance cost of shared bicycles is high, the price has increased.

The price increase seems to be a step that bike-sharing companies must take.

Cut leeks. Let's put aside all the price increases** and other necessary factors.

First of all, shared bicycles have brought great convenience to our daily travel. When it first started. It's really affordable and cheap.

After a few years. People will slowly not be able to get rid of this way of traveling. By this time the price **.

However, our area is a small county, and it is not so obvious.

Because there are fewer riders, consumers have to pay for the loss, so the price has increased.

Customer demand is getting bigger and bigger, and people are becoming more and more dependent on it.

However, it is much cheaper than taxis, and it is relatively cheap, so even if it rises a little, it will not lose customers.

Generally speaking, because of its high degree of freedom and more convenient service, it will not be unattended within a reasonable range, so in order to maximize benefits, it will be transferred to a point that can not only make money, but also maximize customer satisfaction.

Capital occupies the carve-up market at a low price, and after the carve-up is completed, it is just to earn monopoly profits, in order to make you accept, so the price of the frog is slowly increased.

1.Bike sharing.

The general price increase, Yuanqiao Jan is due to the high damage rate of the vehicle, and the operation and maintenance cost is too high and wide.

Many shared bicycles on the road will be damaged, whether it is man-made or natural damage, and the damage rate of shared bicycles has reached nearly 70%. Moreover, vehicle scheduling in the city is a very heavy workload, and bike-sharing companies have to pay for the cost of these workers. And to pay for those damaged vehicles, coupled with the increasing cost of raw materials for vehicles, bike-sharing companies have to make the decision to increase prices.

The reason for the general increase in the market** of shared bicycles is the operating costs.

There are of course many other reasons for the increase. But I won't choose to ride a shared bike anymore. I used to choose bike sharing because it was economical, affordable, and more convenient to travel, but I felt that I could buy a bicycle for the price of riding a shared bike for a year, and I would rather buy a bicycle than choose a shared bicycle.

Hello dear, <>

I am glad to answer for you, the reason why the price of the shared single Hongkai car has increased is that the market competition is not fierce. At present, bicycle sharing is already one of the three giants, and no matter which one you choose, it is nothing more than three factors for consumers. The amount of delivery is absolutely unexpected, **, service.

And these three do not have a big advantage in most cases at the moment. When it comes to the amount of delivery, basically as long as there is competition in every city, then the volume will not be much worse. Speaking of service, to be honest, the service significance of shared bicycles is to raise the lower limit.

Then the only thing that determines the market is **. In the current market environment, the three giants have no way to completely defeat the others by relying on **. Then the price increase will inevitably become something that the Big Three need to consider.

The collective price increase of shared bicycles is mainly due to the following reasons:

The high cost of management is the root cause of collective price increases. At first, the shared bicycles were basically charged within half an hour, ranging from one yuan to two yuan, and with the continuous development of shared bicycles in many areas, the cost of an hour can reach about 5 yuan to 10 yuan, in the final analysis, because the cost of managing shared bicycles has increased a lot of companies, and a large number of shared bicycles have been put into some cities in some cities, and these shared bicycles have been used for a long time, and there will be some faults that need to be repaired. In order to maintain the normal operation and development of the company, we can only increase the price to improve their profit margins, better manage shared bicycles, and better let shared bicycles serve people's travel experience.

The impact of the epidemic has made bike-sharing companies also want to increase their profit marginsIf high management costs are one of the main reasons for collective price increases, then the impact of the epidemic is the long-term reason for the price increase of shared bicycles. After the outbreak of the epidemic in a certain area, most residents have to be quarantined at home, during the isolation period, not only the company has no classes to go, even the shared bicycles on the street have not infiltrated people to consume, but the required management costs are still consuming the central front, so in order to save the economic losses suffered in the epidemic, the company's profit margins can only be maintained through collective price increases, and some netizens found that the ** of shared trams in first-tier cities has risen to about 10 yuan to 20 yuan.

Judging from the overall situation, shared trams still have a certain futureOn the one hand, because the shared bicycle does facilitate people's travel, when the taxi can not be taken, or when the commuting rush hour is encountered, the shared bicycle and the shared tram are one of the main choices for people to travel, on the other hand, the shared bicycle is still more preferential than other modes of transportation, and there are people who are close to the health and health of the benefits, so there must be room for future development.

Meituan Bicycle announced that from August 10, all types of buried fuel bicycle cards** will be raised. Among them, the 7-day non-discounted bicycle card will be adjusted from 10 yuan to 15 yuan, and the ** adjustment range of various cards is between 20% and 50%. Meituan Bicycle said in the announcement:

The price increase is due to increased hardware and O&M costs. In addition to the inclusion of Meituan, hello bike also raised the riding rate in January this year, citing "increased hardware and operation and maintenance costs".

The future is bleak. Excessively high pricing will have the effect of "chasing customers", which will inevitably make people feel that the pricing side is "ugly", which is undoubtedly not conducive to the long-term development of enterprises. However, if you blindly cater to the market's preference for low prices and fight a "first-class war", the market may deviate from the healthy growth track, making it impossible for enterprises to bear the cost of long-term stable operation and improving service quality, dragging down enterprises and even the entire industry.

Caught in the quagmire of "slow death".

Because the bike-sharing market has been formed, user habits have been formed. Of course there is a future, because it is still used by many people.

Shared motorcycles are a new type of trendy means of transportation, which can solve the 3-10 km travel range of citizens. The shared motorcycle system solution combines the advantages of electric vehicles and bicycles, and has been upgraded on the basis of traditional electric vehicles, which can realize mobile phone control of vehicles (one-key start, shutdown, car search), vehicle positioning, vehicle condition detection, vehicle data wheel analysis, etc., and the user experience highlights the trend. Shared motorcycles, through the way of scanning the code to unlock the lock, circular sharing, combined with the popularity of smart phones, have slowly entered people's attention.

Shared motorcycles provide great convenience for our daily travel, on the one hand, they can reach the destination more effortlessly and quickly than bicycles. On the other hand, it is lighter than a car, convenient and can save the cost of living and reduce the risk of traffic jams.

People's travel sharing motorcycles fully comply with the new national standard standards for electric bicycles in China, and have obtained 3C certification, strictly follow the "one car, one license", and each electric bicycle is insured to strive to achieve "worry-free traffic" for users.

Combined with the technical advantages of "electronic fence", Beidou and GPS dual positioning system, it supports the demarcation of cycling areas, designated parking stations and limited forbidden areas, and Tongbi believes in Beidou precision technology, RFID and other cutting-edge technologies to achieve 90° pile-free, RFID fixed-point directional parking, and standardize riding and parking behavior.

In terms of vehicle function, the whole vehicle uses 48-volt lithium battery, and only one battery needs to be fully charged, and the range can reach 80-100 kilometers when fully charged; Equipped with a heavy-capacity aluminium basket; LED light source waterproof sensor headlights, automatically turn on at night; Super wear-resistant maintenance-free front and rear tires, wide shock-absorbing saddle design, easy maintenance braking system and IP67 vehicle waterproof function. In order to ensure the safety of users, People's Travel responds to the national policy to limit the speed of shared motorcycles, and a speeding warning sound is issued when the speed reaches 15km h.

For the collective price increase of this shared bicycle, then the reason why it has risen so much is because they want to make money, and the cost of maintenance is relatively high, because of the sharing of bicycles, then these bicycles are placed in the open air, without wind and rain, then there will definitely be a lot of failures, so after the cost of maintenance increases, then go to ride, the ** of this bicycle will definitely be improved, so as for the ** rose so much is it worth riding? In fact, if it is for people who need to ride a bicycle, then they will definitely still ride <>

So for this shared bicycle, then people in need will go to ride a bicycle, so even if the price rises, they will still ride this bicycle, so because for many people, after taking the subway to the ground and holding the iron, it is so far away, and the place where they want to go is still very far, so at this time, they have a lot of things in their hands, so and the Tianyan is very hot, so if this situation appears, then they will definitely go to ride a bicycle, Because it is definitely more convenient to ride a bicycle, it can greatly shorten the time you walk, so you can also avoid the problem of too much sun, resulting in sunburn <>

Later, after the collective price of his shared bicycle rose so much, then for its shared bicycle, there will still be a certain impact, so if this ** rises too outrageously, then there are many people who do not choose to ride this bicycle, after all, after the price has risen so much, then there will definitely be people who do not choose to ride this bicycle for this reason, it is also a normal thing, after all, if the price increase is too much, it is better to make a Didi <> yourself

In general, if this shared bicycle looks too far away from you, and the price increase is too outrageous, then I suggest not to ride, it is faster to take a taxi directly, and if it is close, you basically don't need to ride a bicycle.