How to play the function of corporate culture Ci Lin Hong

First of all, let's make it clear what type of enterprise you are and what kind of development goals you have? Culture cannot be the same, only with the actual situation and development direction of the enterprise, matching, can play a really good role. In short, I should at least clarify the relationship between corporate culture and the following four basic management tasks:

Clarify the relationship between corporate culture and marketing and public relations management;

Internally, clarify the relationship between corporate culture and human resources and labor relations management;

Clarify the relationship between corporate culture and corporate strategic management;

Clarify the relationship between corporate culture and grassroots team management;

Only by clarifying these can we have the basic positioning of corporate culture; With positioning, we can find the direction of corporate culture construction; With direction, it is possible to give full play to the wisdom and wisdom to build and effectively manage the culture of the enterprise.

1. Morning meeting, evening meeting, summary meeting.

It is to spend a certain amount of time before and before leaving work every day to preach the company's values. Wrap-up meetings are monthly, quarterly, annual departmental and company-wide meetings, and these meetings should be fixed and become part of the company's system and corporate culture.

2. Summary of thoughts.

The ideological summary is to regularly let employees compare their own behaviors according to the content of the corporate culture, and self-judge whether they have achieved the requirements of the enterprise and how to improve.

3. Post slogans to promote corporate culture.

Write the core concept of corporate culture into a slogan and post it in a prominent position in the enterprise.

4. Establish advanced models.

It has set up a visual behavioral standard and concept sign for employees, and through typical employees, they can vividly and concretely understand "what is active work", "what is active work", "what is professionalism", "what is cost concept", "what is high efficiency", so as to improve the behavior of employees. These behaviors are difficult to quantify, and only concrete images can be fully understood by employees.

5. Go out to visit and study.

Going out to visit and study is also a good way to build corporate culture, which undoubtedly hints to the majority of employees: the requirements of the enterprise management for employees are reasonable, because others have done this, and we have not done this because we have not worked hard enough, we should improve our work and learn from others.

6.Tale. The story of the enterprise circulates within the enterprise and will play a role in the construction of corporate culture. The exhibition room of enterprise entrepreneurship and development history displays all items related to the development of enterprises.

Cultural and sports activities. Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year's Day parties, etc., in which the values of corporate culture can be carried out.

7. Introduce new people and new culture. The introduction of new employees will inevitably bring some new culture, and the new culture will be merged with the old culture to form another new culture.

When the external environment changes significantly, and the original culture of the enterprise is very inconsistent with the new strategy, it is necessary to reengineer the corporate culture. The basic idea of corporate culture reengineering is:

1) Corporate culture reengineering is a systematic project, so gradual is more likely to succeed than radical;

2) Select the appropriate type of corporate culture according to the requirements of the new strategy;

3) It is necessary to comprehensively reconstruct the culture at the three structural levels: the material layer, the institutional layer and the spiritual layer.