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Focus on children's education.
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What does the other party need? Although the needs are different, in the final analysis, one thing is clear: the other party wants to generate publicity benefits through cooperation, and then bring economic benefits; I hope that investing 1 yuan can bring him 10 yuan or more (some of them have complex relationships, and sponsorship activities are another matter.) )
The two are combined, the basis of cooperation between the two sides is analyzed, and a cooperation plan is proposed to ensure that the other party's publicity benefits are at least guaranteed, that is, the plan. Of course, before making a plan, we must first conduct research based on the above thinking, find a partner with greater feasibility, and try to be as targeted as possible. In the process of finding a partner, we need to give special consideration to the point where our strengths fit with each other.
If the planning stage is a "show of love", then the negotiation stage should be "finalized". Therefore, the focus of this stage is to resolve the doubts of the other party, discuss the details of cooperation, and finally determine the specific cooperation model.
In addition, attention should be paid to some etiquette details, such as:
Dress neatly and as steadily as possible, and give the other person a hint: I respect you; I am capable and experienced;
Don't be late, show the other party: I am punctual, I am trustworthy, and it is right to cooperate with me;
No bad habits, such as picking your nose, picking your ears, stilting your legs, and speaking foul language, must be very careful, especially when the two parties meet for the first time. Of course, this requires us to develop good habits on a daily basis. Secondly, make full use of voice, intonation, tone, speech speed, gesture expressions, etc. to infect the other party.
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I'll do it and introduce you to some of the source experience:
Mainly do a good job in bai planning work, put the planner.
The case is taken out, others don't listen to what you say out of nobody, the plan is made, and it is put on the left side to talk.
1.If you pull sponsorship, you have to give someone a little benefit. Analyze the peculiarities of advertising in schools, low costs, crowds.
Targeted, rewarded, and so on.
2.Analyze the characteristics of the school's students, pursuits, and the psychology of easy crowd buying, and sponsors can take advantage of this to guide.
Students spend and get unexpected results.
3.How big is the impact of this scientific and technological culture?
4.How to use the school's advantages to give some concessions to sponsors in the future.
5.Once you have a sponsorship in this industry, don't look for a second sponsor in the same industry, avoid competition, give.
Sponsors offer guarantees!
I hope you can plan this time in sponsorship.
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Write a live bai
Move to plan du, put the likes you probably need
The amount of the grant or other sponsorship is listed on the DAO. Then it should explain what benefits the sponsor can get, and in what form you can benefit him. In fact, it doesn't matter how you meet, what matters is how you tell him to sponsor you, which tests your preparation and eloquence.
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The key to sponsorship is to put yourself in the other person's shoes, and the main techniques include the following:
The first is to make an active appointment. The main ways to make an appointment are**, fax, email, SMS, invitation, etc. When making an appointment, you should pay attention to the choice of appointment time, and you cannot choose a time point such as lunch break, sleeping, and eating; At the same time, it is also necessary to pay attention to the language of the appointment, and show sincerity through the language.
The second is timely follow-up. After the appointment, keep in touch with the sponsor and master the methods to not let the other party feel bored, but also to ensure a smooth follow-up and not fall short.
Again, there is the confirmation interview. When the interview time is confirmed with the sponsor, the relevant materials and sponsorship plan should be prepared first; During the formal interview, it is important to think about the sponsor during the conversation, to see what the sponsor wants to get and what benefits the sponsorship can bring to the other party.
Finally, do a good job of dealing with the aftermath. After the interview, remember to take care of the aftermath, and don't think that everything will be fine after signing the sponsorship agreement, but still communicate with the sponsor.
The sponsor values the impact of the sponsorship on its own publicity, word of mouth, etc., and must consider the problem from the perspective of the other party when soliciting sponsorship.
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Seeking sponsorship is like falling in love, you must appreciate each other and win-win.
zhi。First of all, the sponsorship of a single DAO slot must match the event itself.
Second, the amount of sponsorship must match the scale of the event.
Third, find the target sponsor and issue a relevant return plan, which must make the other party feel that it is worth the money.
Fourth, don't blindly contact the sponsor, you can find the relevant referrer, preferably his superior leader to get twice the result with half the effort.
Fifth, find a unit that is opening up a market, or releasing a new product, and is eager to expand publicity for sponsorship, and the timing is more appropriate.
All in all, it is necessary to empathize and consider from the perspective of the sponsor, what are the benefits of sponsoring this event, what kind of rewards can be obtained, as long as it is worth it, everything can be discussed.
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Personal test: 1. Tell the other party what you can do for the other party, what kind of effect you can achieve, and how much traffic support you can attract. Tell the other party what kind of effect and what kind of return will be if they invest in you.
2. But first of all, you must have a certain network and strength in promotion. As long as you have the ability to do "once you advertise, it will attract a lot of people to pay attention, come to click, or even buy directly", in this case, the other party will generally be happy to become your sponsor.
3. If there is no very strong strength and scope. You can also honestly tell the other party: you will work hard to promote it, sell good advertising, and do a good job of attracting customers.
We hope that they will sponsor you. Even if you can't sponsor all of them, you can sponsor them in parts, one sponsor sponsors a part, and two sponsors sponsor more than a part, and the little adds up.
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1. Prepare a comprehensive and detailed client directory, including means of communication, previous sponsorship history. This directory should be actively developed and collected, and a monthly questionnaire should be done, and more business cards and ** should be collected when going out to practice, so that you can eat "back grass".
2. Know your customers (sponsors) Understand the status of the enterprise (whether there is a need for sponsorship, that is, the financial strength), you can check the unit's **, billboards, windows, wall boards, briefings, etc. It can also be understood through some interpersonal relationships.
3. Prepare activity plans (multiple copies), notebooks and pens (new customers should have business cards and work cards) action.
1. Harmony and contact customers directly to visit; ②**;Fax; ④e-mail;joint use;
2. **Appointment 1) Cast a net: hit the directory against **, provide information to the other party, and fax or e-mail the relevant information to the other party; Follow-up: Whether the other party has any intention to cooperate after reading the information.
Leave room for turning and leave a way back for everything; Confirmation: If you are interested, you need to know more, you can make an appointment to meet for further conversation. 2) It should be noted that if the appointment is not targeted and the failure rate is high, you should be psychologically prepared; I didn't find the person to meet with you, the number one or the time was wrong, and the number one was in a hurry and was not in the mood to talk to you; You should choose the right time to hit **; Failure to understand the needs of the enterprise; If you don't speak well, the other party won't like you very much when you hear it.
Attention should be paid to tone and attitude; The other party really has no need for this aspect to hang the other party's appetite, and to make the activity a little more mysterious, it is not appropriate to talk about it in detail in **, because it is not clear.
3. Interview (to be continued) Punctuality and respect for the other party; speech skills; Communicate, listen more, ask questions, and answer in detail;
4. Revise the plan and make a more detailed letter of intent for cooperation for interested enterprises. (To be continued).
5. Signing: 1) Judge the signal of cooperation, to promote the order, that is the opportunity to sign the order (prepare a copy in advance, if the two sides have objections after reading, change and sign).
Sixth, the implementation: abide by the contract, for the sake of sponsors, honesty-based, do what you say, do the best, and then implement the process of the public, must be divided into details, responsibility to people, according to the rules and regulations. In the process of implementation, the public will encounter many unexpected things, and it is necessary to communicate with the sponsor in a timely manner, and if the interests are tilted towards them, do not stiffen the relationship.
No additional sponsorship, no reduction in returns, and if you can afford to earn, you can afford to lose.
7. Letter of thanks to maintain long-term cooperation.
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