Differences in consumption habits between China and Western countries 20

There are huge differences between China and the West in terms of mainstream culture, mainstream ideas and education methods, and these differences are important factors that cause the differences between Chinese and Western consumption concepts. By in-depth and in-depth creation of the difference between Chinese and Western consumption concepts, it can help to better form a healthy and reasonable consumption concept.

Since the reform and opening up, China has established a development policy centered on economic construction, and has entered a great transformation that began in the economic field but is by no means limited to the economic field. Unlike the bottom-up modernization process of Western society, China's modernization process is led by the state and full of Chinese characteristics, and China is still in a period of transition, in which Chinese society will undergo the transformation of social and economic structure, the continuous renewal of social system, the identification of social interests and the transformation of social values. Among the many factors influencing Chinese and Western consumption concepts, the role of mainstream culture, mainstream ideas and education methods is particularly prominent.

1.The influence of the differences between Chinese and Western mainstream ideas on consumption concepts.

Diligence and thrift is one of the traditional virtues in China, and it is also the main consumption concept in China, which is due to the fact that ancient China was mainly an agrarian society, and the vast majority of people were at the bottom of the society, not only to face heavy forced labor, but also to pray for the favor of God, natural disasters and man-made disasters continue to lead to a great lack of material wealth. However, under the idea of valuing agriculture over commerce, the development of the commodity economy was slow or even stagnant. Not only that, the people's economic strength is weak, and the lack of economic purchasing power makes the people's living standards low, so diligence and thrift have become a fine tradition of the Chinese nation that has lasted for thousands of years.

The idea of thrift and thrift has led to the concept of cautious consumption of Chinese consumers, especially reflected in the lower consumption intention of high-end luxury goods, and the pursuit of high-quality and low-cost consumption occupies a dominant position, and restricts the consumption behavior of Chinese people. Compared with consumption, Chinese people are more inclined to save money and their behavior is also subject to this idea.

Since the Renaissance, the Western world has begun to advocate the emancipation of human nature, advocating freedom, advocating timely pleasure, and property as something outside the body. In addition, Europe's oceanic climate is suitable, the terrain is flat, there are few natural disasters, animal husbandry is highly developed, the commodity economy is booming, the people's purchasing power is strong, and the citizens' personal self-awareness is strong. Therefore, it can be seen that the difference in mainstream thinking has a crucial impact on the formation of Chinese and Western consumption concepts.

The influence of differences in consumption customs in different countries on consumption has formed habitual purchases. Influenced by a certain consumption custom, consumers often buy a variety of goods that conform to the consumption custom; (2) It strengthens consumers' preferences and herd behavior. The long-term pickpocketing nature of consumption customs makes consumers consciously and repeatedly buy goods that conform to a certain consumption custom, thus generating a sense of trust and forming preferences.

Promote the unconditional imitation of consumer behavior, and strengthen the herd behavior; and (3) the rate of change affecting consumer behavior. Consumption habits have a hindering effect on the change of consumer behavior, and they also have a promoting effect. When new goods conflict with consumer customs, it will make it difficult to change consumer behavior. And when the two have something in common and are compatible, it will accelerate the change of consumer behavior.

China's consumption concept is genuine. **Reasonable for the standard ,,, and the United States.

The concept of consumption is mainly based on material nutrition and health!!

First, the traditional concept of consumption.

First, Chinese value material utility and do not attach importance to spiritual consumption.

Life in the world, eat and drink", from this proverb can be seen the characteristics of the Chinese concept of consumption, the traditional Chinese are more realistic, spend money steadily, pay attention to good quality and low price, and never buy things that are not useful. When Chinese have money, the first thing that comes to mind is to eat better, and in the traditional consciousness, Chinese believe that eating well is the greatest happiness.

2) Pay attention to savings, diligence and frugality.

The Chinese nation is the most saved-minded nation in the world, and this may be due to the fact that our nation has a particularly strong sense of distress, and people always save most of their money for emergencies. On the other hand, poverty is also another reason for the focus on saving, and the Chinese have a moral outlook, generally believing that spending lavishly is a shameful act, while thrift is seen as morally high, respected and praised.

3) Conspicuous consumption is stigmatized.

Conspicuous consumption is a term coined by the American economist Veblen, which refers to people buying certain goods to show their wealth and arouse the envy of others, from which they get praise and praise from others, so as to get the satisfaction of vanity. He pointed out that wealthy people often consume conspicuous goods to show that they have more wealth or higher social status. Vanity is a derogatory term, especially in China, vanity is an extremely sensitive word, and fourth) ignorant consumption accounts for a certain proportion (superstitious feng shui, qigong, medicine, etc.).

Hayek pointed out that ignorance is the most fundamental attribute of human beings, ignorance is embodied in Western society, mainly their religious beliefs, historically, the church used human ignorance to dominate people's thoughts, and then obtained supreme power, so as to brutally exploit the government and the people, until today, the Western church still has a vast economy and strong economic strength, many famous universities in the West are mostly church-run universities, such as Harvard University in the United States is a church-run university. In addition, all kinds of cults are also relatively prevalent in the West, and the fundamental goal of cults is to take advantage of people's ignorance to accumulate wealth, and there are not a few people in the West who believe in cults, and most of them have dedicated most of their wealth to their leaders.

Unlike the West, China has not formed a distinct religious tradition in history, and although foreign Buddhism and local Taoism have had a relatively wide and far-reaching influence, on the whole, the proportion of believers in these two religions in China is not very large, both historically and now.

The ignorance of the Chinese is mainly reflected in their superstitious thinking, and the money spent by the Chinese on superstition actually accounts for a certain proportion.

Chinese's consumption outlook is still relatively conservative compared to foreigners' consumption outlook, Chinese from the country to the people, their enthusiasm for saving money is well-known in the world, but China's consumption outlook is also changing.

1) Conspicuous consumption is gradually emerging.

2) Spiritual consumption is valued.

3) Changes in the Concept of Savings Consumption is more important.

4) Consumption of stereotypes has decreased.

5) The formation and deepening of consumer awareness.

However, foreigners' consumption is rarely thrifty, and it is mainly borrowed consumption.

The consumption pattern of Westerners is generally advanced consumption, they do not have the habit of saving like Chinese, after all, in the consciousness of Westerners, they all have the concept of timely pleasure.

Diligence and thrift are the traditional virtues of our country, so when our people have money in their hands, they are more willing to deposit the money in the bank, and they can also receive a certain amount of interest. And the West prefers to spend in advance. There is no concept of saving money.

The difference is that foreigners prefer to consume ahead of time, but Chinese are conservative in consumption, and buy as much as they want.