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I have found a lot of advertorial writing, and I feel that "Riding Media Advertorial" is very good, and the service attitude and advertorial writing level are relatively good. You can search for:
"Riding Trace Media Advertorial" understands, it is good to find them in advertorial writing.
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The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.
1. What is the positioning of advertorial writing?
In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?
These are all things that need to be thought out in advance.
Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.
2. Be familiar with your own products or services.
When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.
3. Selection of release channels.
Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.
It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.
Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.
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Beijing: I am a central city of the country. Huizhou:
I'm air***! Beijing: I am the thousand-year-old capital.
Huizhou: I air ***! Beijing:
We have the largest number of cultural heritage sites in the world. Huizhou: I air ***!
Beijing: I've hosted the Olympics. Huizhou:
I'm air***! Beijing: I have the best university.
Huizhou: I air ***! Beijing:
Next Olympics! Can you not mention air quality? Huizhou:
I shop online in the same city...
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There are a lot of advertorial cases on my side, you can refer to the following.
Press releases are distributed here, and you can find +32745 if you need them
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Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with the hard teasing sail eggplant advertisement, the reason why the advertorial is called an advertorial, the subtlety lies in a "soft" word, as if a needle is hidden in the cotton, which is collected but not revealed, and the enemy is invisible. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".
The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.
What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.
There are two definitions of advertorials: one is narrow and the other is broad.
Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.
Advertorial: The soft text in the form of text is advertorial.
1. Narrow definition: refers to the pure text advertisements published by enterprises in newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.
2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.
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1. Submission of soft articles on the portal. Portal** is the same as flat**, mostly paid publication, but portal** is often equipped with a community forum, which is an ideal place for free release, but it needs to determine the main position according to the target group of the enterprise.
2. Classified information advertorial release. Classified information**Sending advertorials can also be noisy, but large-scale classified information like 58** has restrictions on the information you publish, and it needs to be reviewed. And some can't have external links.
3. Forum advertorial release. Features: Search engines can be included, but the explosion rate in the forum is limited, and the forum manager needs to be contacted, and the top effect is the best, and some forums cannot be linked.
Fourth, the news advertorial release. This requires a certain fee for some companies, like news sources, you have to pay money to those ** to send on behalf of others, the advantage is that people are more likely to believe, after all, it is news. It has a great effect on external links, and news sources will be included.
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As far as I know, they can not only be published in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other tens of thousands of portals and places**, as well as Baijiahao, Toutiao, Penguin, Zhihu, Weibo and other major self-** platforms, and they can publish which ** channel can be released after direct payment, and ** is published on the official website. I summarized back a couple of advantages:
**It's all transparent, the speed of publishing is fast, it can also be included, and the advertorials can also be ranked.
China's ** companies include: Huaxia**, E Fund**, Nanfang**, Bosera**, GF**, Hui Tianfu**, Cathay Pacific**, Fuguo**, Anxin**, etc.
The business scope of Tianjin Zhuyan Technology R&D includes network technology development, technical consulting, computer software development, etc., and the company's main business services include first-class construction, APP development, enterprise operation design, and secondary development based on WeChat.
Take a look at this, I feel like it can answer some of the questions.
Beijing Zhulong Information Technology Co., Ltd. provides efficient, safe and advanced electronic bidding and procurement systems for central and state-owned enterprises such as China Merchants Group and Dongfeng Consulting. >>>More